operation game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good£13.04avg listing price — sweet spot $15–$100
Price range
Good£7.38–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,509.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£130K£130K/yr · 272K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, operation game is a £130K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
operation game market data
- Units sold / yr
- 15K–20K
- avg 4,000–5,000/product
- Revenue / yr
- £196K–£261K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #893
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hasbro Gaming87%
- abeec8%
- The Magic Toy Shop5%
Demand
Weekly Amazon search volume, last 39 weeks — -24.8% search growth over the last 90 days.Top operation game search terms
- operation game141K/yr
- operation90K/yr
- operation games for kids34K/yr
- operation board game7K/yr
Top operation game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
Hasbro Gaming£13.074.7★245 rev
abeec Dinosaur Operation - Dinosaur Operation Game for Boys and girls - Board Game for Kids 6+ - Dinosaur Toy for Boys - Remove the Body Parts or Face the Buzzer
abeec£8.034.2★1,999 rev
The Magic Toy Shop Electronic Beat The Buzz Wire Game - Steady Hand Skill Challenge & Nerve Test - Retro Arcade Party & Family Fun Stocking Filler Dexterity Toy for Kids & Adults
The Magic Toy Shop£7.383.9★1,736 rev
Operation Electronic Board Game with Doctor Cards and Funny Ailments 1+ Player Funny Kids Games for Boys & Girls aged 6 Plus
Hasbro Gaming£11.764.6★8,323 rev
Operation Bluey Edition Board Game for Children Electronic Talking Game with All-in-1 Carrying Case 2 Ways to Play 1+ Players 10 Mins Ages 6+ - English Version
Hasbro Gaming£24.984.7★245 rev
Newest
by launch dateOperation Bluey Edition Board Game for Children Electronic Talking Game with All-in-1 Carrying Case 2 Ways to Play 1+ Players 10 Mins Ages 6+ - English Version
Hasbro Gaming£24.98245 rev
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
Hasbro Gaming£13.07245 rev
abeec Dinosaur Operation - Dinosaur Operation Game for Boys and girls - Board Game for Kids 6+ - Dinosaur Toy for Boys - Remove the Body Parts or Face the Buzzer
abeec£8.031,999 rev
Operation Electronic Board Game with Doctor Cards and Funny Ailments 1+ Player Funny Kids Games for Boys & Girls aged 6 Plus
Hasbro Gaming£11.768,323 rev
The Magic Toy Shop Electronic Beat The Buzz Wire Game - Steady Hand Skill Challenge & Nerve Test - Retro Arcade Party & Family Fun Stocking Filler Dexterity Toy for Kids & Adults
The Magic Toy Shop£7.381,736 rev
Trending
90-day click momentumOperation Bluey Edition Board Game for Children Electronic Talking Game with All-in-1 Carrying Case 2 Ways to Play 1+ Players 10 Mins Ages 6+ - English Version
Hasbro Gaming£24.984.7★
The Magic Toy Shop Electronic Beat The Buzz Wire Game - Steady Hand Skill Challenge & Nerve Test - Retro Arcade Party & Family Fun Stocking Filler Dexterity Toy for Kids & Adults
The Magic Toy Shop£7.383.9★
abeec Dinosaur Operation - Dinosaur Operation Game for Boys and girls - Board Game for Kids 6+ - Dinosaur Toy for Boys - Remove the Body Parts or Face the Buzzer
abeec£8.034.2★
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
Hasbro Gaming£13.074.7★
Operation Electronic Board Game with Doctor Cards and Funny Ailments 1+ Player Funny Kids Games for Boys & Girls aged 6 Plus
Hasbro Gaming£11.764.6★
What buyers say about operation game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for children”
“Inexpensive”
“also adds to the fun and excitement”
“A nice gift for a child”
“easy to pick up”
“also makes the game highly portable”
“The fact it is Bluey themed is fab”
“Good quality and a great price”
“Simple fun game with an educational side too”
“Neat compact foldable game”
What buyers complain about
“Doesnt work threw box away thinking I wouldnt need it”
“Poor quality”
“I did not realise when ordering this was a travel version which is smaller and more fiddly”
“Waste of money”
“felt that the game was too flimsy”
“You need a steady hand”
“Its noisy”
“The Amazon delivery driver couldn't or didn't read the delivery instructions”
“The only downside is that it doesnt come with batteries included”
“so tricky to get out”
Top return reasons
Common questions
- Is operation game profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the operation game niche?
- 3 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in operation game?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Size-Overall. The return rate is 1.1%.
- What does it cost to enter the operation game niche?
- Listings span £7.38–£24.98; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.