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Operation Game

Fail

The top 5 products take 100% of clicks, so Operation Game is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£130K/yr272K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 46 sellers

Flapen Score

Operation Game against its category

The dotted line is the Toys & Games average. Past it, Operation Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Operation Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Operation Game 272K times last year and spent an estimated £130K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
3.7%
Market size, estimated
£130Ka year
Top search term
operation game141K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £7.38 to £24.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At £13.04 that is £52K to £65K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£7.38–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
4,000–5,000
Revenue per listing a year
£52K–£65K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #893 within Games & Accessories. It carries 2,510 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#893in Games & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,510per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Operation Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hasbro Gaming87%
  • abeec8%
  • The Magic Toy Shop5%

Demand

Operation Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.7× · 9 of 12 months tracked

Search terms

Top Operation Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • operation game141K/yr
  • operation90K/yr
  • operation games for kids34K/yr
  • operation board game7K/yr

Reviews and returns

What reviews say buyers love and hate about Operation Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.15

Doesnt work threw box away thinking I wouldnt need it

Toy doesnt work

Quality-Overall15%−0.13

Poor quality

Poor quality and does not work

Size-Overall9%−0.02

I did not realise when ordering this was a travel version which is smaller and more fiddly

The pieces are small

Value For Money8%−0.03

Waste of money

Strength8%−0.07

felt that the game was too flimsy

Not very well made too flimsy would not buy again

Love

Fun/Entertainment Experience41%+2.94

Fun for children

Fantastic fun

Fun for the whole family we enjoyed it so much

Value For Money11%−0.03

Inexpensive

Good value for money

Great price

Advertised Vs Actual Product7%

also adds to the fun and excitement

Product as described

A fun twist on the classic Operation game that will be especially appealing to young Bluey fans

Gifting Purpose5%+0.34

A nice gift for a child

What great fun on Xmas day

Ease Of Use4%+0.32

easy to pick up

simple to play

Easy to use game

Return

1.1% Return rate 7% Fixable by listing

Functionality-Overall25%▅█▄▇▆▁

Doesnt work threw box away thinking I wouldnt need it

Toy doesnt work

Defective Material/Parts20%█▂▄▅▅█
Quality-Overall19%▅▃▄▄▅█

Poor quality

Poor quality and does not work

Battery Inclusion16%▁▇█▃▅▁

The only downside is that it doesnt come with batteries included

Size-Overall6%█▁▁▁▁▁

I did not realise when ordering this was a travel version which is smaller and more fiddly

The pieces are small

FAQ

Common Operation Game questions

Answered from the same tracked data.