one piece figures
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£18.18avg listing price — sweet spot $15–$100
Price range
Good£4.36–£38.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good965.91avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 258K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, one piece figures is a £47K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
one piece figures market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£55K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #737
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 56%
- Out of stock
- 4.5%
- Avg brand age
- 29 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
175
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
6%
- BANDAI42%
- One Piece20%
- TAMASHII NATIONS13%
- Funko11%
- ZKTSRY4%
- BANPRESTO4%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 33 weeks — -10.0% search growth over the last 90 days.Top one piece figures search terms
- one piece figures90K/yr
- luffy figure31K/yr
- luffy29K/yr
- one piece figure29K/yr
- one piece action figure17K/yr
- one piece toys15K/yr
- one piece statue10K/yr
- monkey d luffy10K/yr
- one piece luffy6K/yr
- banpresto one piece9K/yr
Top one piece figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BANDAI Anime Heroes One Piece 17cm Monkey D. Luffy Action Figure
BANDAI£16.534.4★4,301 rev
BANDAI Anime Heroes One Piece 17cm Roronoa Zoro3 Swords Style Action Figure
BANDAI£15.934.6★297 rev
One Piece Monkey D. Luffy 6 (15 cm) Action Figure with 6 Accessories. Includes Swappable Arms and Legs Wanted Poster and Berry Coin Display Base
One Piece£16.724.7★129 rev
BANDAI Ultimate Legends One Piece 12.5cm Luffy Articulated Action Figure
BANDAI£10.584.5★122 rev
TAMASHII NATIONS Bandai Monkey.D.Luffy -The Raid on Onigashima- One Piece Spirits S.H.Figuarts
TAMASHII NATIONS£33.874.6★659 rev
Newest
by launch date
Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko£4.3657 rev
Funko Mystery Mini: One Piece - Straw Hat Crew - Monkey D. Luffy Roronoa Nami and more - 1 of 12 to collect - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise
Funko£5.4367 rev
Thunder Tech One Piece King of Artist Monkey.D.Luffy GEAR5 III
Thunder Tech£30.369 rev
One Piece Monkey D. Luffy 6 (15 cm) Action Figure with 6 Accessories. Includes Swappable Arms and Legs Wanted Poster and Berry Coin Display Base
One Piece£16.72129 rev
One Piece Wapol 6.5 (16.5 cm) Action Figure with 4 Accessories. Includes Swappable Cannon Head Detachable Arm Cannon Cape and Berry Coin Display Base
One Piece£16.34129 rev
Trending
90-day click momentumFunko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko£4.364.7★
Thunder Tech One Piece King of Artist Monkey.D.Luffy GEAR5 III
Thunder Tech£30.365.0★
One Piece Wapol 6.5 (16.5 cm) Action Figure with 4 Accessories. Includes Swappable Cannon Head Detachable Arm Cannon Cape and Berry Coin Display Base
One Piece£16.344.7★
One Piece Socks for Men & Teens 5 Pack Calf Length Luffy Funny Socks Soft Breathable Work Sports Casual Anime Gifts for Men (2.5/6.5 UK Black)
One Piece£14.374.7★
Funko Mystery Mini: One Piece - Straw Hat Crew - Monkey D. Luffy Roronoa Nami and more - 1 of 12 to collect - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise
Funko£5.434.6★
What buyers say about one piece figures
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fun gift”
“A brilliant collectible”
“Great value for money”
“It is a clever idea and looks great”
“it looks fantastic as part of an anime display”
“Exactly as advertised”
“Child is delighted”
“still family friendly and colourful”
“feels well made for the size”
What buyers complain about
“it falls apart AND it does not fit on the stand the worst quality ever 1 star never buy it”
“At around £15 it's possibly slightly more than it should be”
“doesn't fit on the stand”
“It broke in 2 weeks”
“NOT LIKE THE PICTURES AT ALL you have to build it”
“But I've found these type of things break easy considering how chunky they are”
“Was not what I was expecting item is it balanced correctly”
“the actual base is totally cheap plastic”
“not easy to pose”
“Badly designed Lego sets”
Top return reasons
Common questions
- Is one piece figures profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 32 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the one piece figures niche?
- 10 brands and 175 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in one piece figures?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the one piece figures niche?
- Listings span £4.36–£38.93; the average listing price is £18.18 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.