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Oktoberfest Outfit Women

Fail

Buyers convert on only 0.3% of searches, so Oktoberfest Outfit Women is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£40K/yr520K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
53%top-5 click share · 11 brands · 34 sellers

Flapen Score

Oktoberfest Outfit Women against its category

The dotted line is the Toys & Games average. Past it, Oktoberfest Outfit Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oktoberfest Outfit Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oktoberfest Outfit Women 520K times last year and spent an estimated £40K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Peak month
October56.7× the quietest month
Top search term
oktoberfest outfit women282K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £11.99 to £39.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.40 that is £0 to £2K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£11.99–£39.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,407 within Fancy Dress. It carries 262 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
79%
Out of stock, average day
11.2%
Average rank
#1,407in Fancy Dress
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Oktoberfest Outfit Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 94%

Open market

14%

  • NUWIND43%
  • Wicked Costumes18%
  • Morph8%
  • Smiffys7%
  • dressforfun6%
  • Fun Shack4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Oktoberfest Outfit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 56.7×

Search terms

Top Oktoberfest Outfit Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oktoberfest outfit women282K/yr
  • oktoberfest outfit95K/yr
  • lederhosen women51K/yr
  • oktoberfest dress40K/yr
  • oktoberfest costume women16K/yr
  • oktoberfest costume14K/yr
  • womens oktoberfest costume11K/yr
  • oktoberfest women7K/yr
  • oktoberfest outfits5K/yr

Reviews and returns

What reviews say buyers love and hate about Oktoberfest Outfit Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Quality-Overall”
8.1%of orders come back
“Didnt like poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Oktoberfest Outfit Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data