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Oktoberfest Outfit Women

Fail

Buyers convert on only 0.3% of searches, so Oktoberfest Outfit Women is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£40K/yr520K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
53%top-5 click share · 11 brands · 34 sellers

Flapen Score

Oktoberfest Outfit Women against its category

The dotted line is the Toys & Games average. Past it, Oktoberfest Outfit Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oktoberfest Outfit Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oktoberfest Outfit Women 520K times last year and spent an estimated £40K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Peak month
October56.7× the quietest month
Top search term
oktoberfest outfit women282K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £11.99 to £39.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.40 that is £0 to £2K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£11.99–£39.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,407 within Fancy Dress. It carries 262 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
79%
Out of stock, average day
11.2%
Average rank
#1,407in Fancy Dress
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Oktoberfest Outfit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

14%

  • NUWIND43%
  • Wicked Costumes18%
  • Morph8%
  • Smiffys7%
  • dressforfun6%
  • Fun Shack4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Oktoberfest Outfit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 56.7×

Search terms

Top Oktoberfest Outfit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oktoberfest outfit women282K/yr
  • oktoberfest outfit95K/yr
  • lederhosen women51K/yr
  • oktoberfest dress40K/yr
  • oktoberfest costume women16K/yr
  • oktoberfest costume14K/yr
  • womens oktoberfest costume11K/yr
  • oktoberfest women7K/yr
  • oktoberfest outfits5K/yr

Reviews and returns

What reviews say buyers love and hate about Oktoberfest Outfit Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.53

Didnt like poor quality

Size-Overall25%+1.88

it wasn't a great fit

Material Quality25%−0.21

the material wasn't very good

Love

Size-Overall38%+1.88

Perfect size

Quality-Overall25%−0.53

Great value and quality, fits as per sizing chart

Shape/Style25%+3.02

Very sexy

Material Quality13%−0.21

Good quality material

Return

8.1% Return rate 78% Fixable by listing

Size-Overall79%█▆▅▆▅▅

it wasn't a great fit

Quality-Overall9%▁▁█▁▆▁

Didnt like poor quality

Thin4%▁▁▁▁▅█
Material Quality2%▁▁▁▁▁█

the material wasn't very good

Defective Material/Parts2%▁█▁▁▅▁

FAQ

Common Oktoberfest Outfit Women questions

Answered from the same tracked data.