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Octopus Plush

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $34K a year here, so Octopus Plush is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£34K/yr96K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
31%top-5 click share · 40 brands · 104 sellers

Flapen Score

Octopus Plush against its category

The dotted line is the Toys & Games average. Past it, Octopus Plush is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Octopus Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Octopus Plush 96K times last year and spent an estimated £34K. The top 5 brands take 41% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
2.6%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
octopus toy27K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £2.70 to £74.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.46 that is £0 to £1K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£2.70–£74.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,392 within Soft Toys. It carries 1,661 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#2,392in Soft Toys
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,661per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Octopus Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£679£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 rising

Sellers

104

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

31%

Top 20: 69%

Open market

52%

  • Thedttoy11%
  • WILD REPUBLIC9%
  • WaaRiuQ8%
  • OUKEYI7%
  • USTASS7%
  • H GROSSMAN7%

Demand

Octopus Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Octopus Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • octopus toy27K/yr
  • reversible octopus plush17K/yr
  • octopus plush18K/yr
  • octopus teddy8K/yr
  • reversible octopus6K/yr
  • octopus plushie5K/yr
  • happy sad octopus3K/yr
  • reversible plush3K/yr
  • giant octopus2K/yr
  • mood octopus2K/yr

Reviews and returns

What reviews say buyers love and hate about Octopus Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

Was bigger than I expected

Small

Small teddy

Durability17%−0.07

Destroyed within an hour

Wont last

not durable what so ever

Value For Money13%−0.03

far overpriced

the price is slightly high for what it is

Not worth the money

Quality-Overall8%−0.01

Quality of parts not great either with the plastic hoop having the ink run or being misprinted or something

Simply put, its rubbish

Disappointed in the quality

Advertised Vs Actual Product7%−0.03

nothing like the picture

Misleading photos

Not as advertised

Love

Fun/Entertainment Experience28%+2.00

Great bath toy

Good fun

Great toy

Pet Friendly14%

Dog loves it

My dog loves this toy

Keeps you dog happy

Gifting Purpose10%+0.72

Great for gift

Great Gift

Perfect gift for anyone who loves octopus

Soft Feel8%

very soft

really soft and the little soft toys fit in octopus head

The plushies inside were a great hit soft to touch and cute

Quality-Overall7%−0.01

Made well and super light fir little bodies

Beautifully made and almost as good as schleich toys

Good quality

Return

0.7% Return rate 52% Fixable by listing

Size-Overall34%█▇▇▅▃▆

Was bigger than I expected

Small

Small teddy

Quality-Overall16%▁▁▂▇█▅

Quality of parts not great either with the plastic hoop having the ink run or being misprinted or something

Simply put, its rubbish

Disappointed in the quality

Advertised Vs Actual Product11%▁█▅▄▆▄

nothing like the picture

Misleading photos

Not as advertised

Functionality-Overall6%▁▁▂█▃▄
Durability4%▁▇▁█▅▂

Destroyed within an hour

Wont last

not durable what so ever

FAQ

Common Octopus Plush questions

Answered from the same tracked data.