Octopus Plush
MaybeReturns run at only 0.7% of orders. But shoppers spend only $34K a year here, so Octopus Plush is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 4458
- Market size
- £34K/yr96K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 31%top-5 click share · 40 brands · 104 sellers
Flapen Score
Octopus Plush against its category
The dotted line is the Toys & Games average. Past it, Octopus Plush is stronger. Inside it, weaker.
Market
The Octopus Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Octopus Plush 96K times last year and spent an estimated £34K. The top 5 brands take 41% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £34Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- octopus toy27K searches a year
02 · Price
A sale here is worth £13.46.
Listings sell for £13.46 on average, from £2.70 to £74.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.46 that is £0 to £1K a year per listing.
- Average price
- £13.46under the $15 to $100 sweet spot
- Price range
- £2.70–£74.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,392 within Soft Toys. It carries 1,661 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 84%
- Out of stock, average day
- 4.3%
- Average rank
- #2,392in Soft Toys
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,661per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Octopus Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
USTASS Kawaii Set of 4 Multi-Colour Reversible 10 cm Double-Sided Cheerful and Gromone with Clip
- Price
- £14.65
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

H GROSSMAN REVERSIBLE PLUSH OCTOPUS 20CM Assorted Designs and Colours
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5y ago

YcsRnn Octopus Toy Reversible Octopus Plush Soft and Cuddly Teddy for Kids and Adults Blue Plushie 18cm Stuffed Toy for Decor Gifts and Relaxation
- Price
- £8.75
- Rating
- 3.1/5
- Reviews
- 19
- Age
- 1y ago

OUKEYI 21.6 Realistic Octopus Plush Squid Plush Giant Squid Stuffed Animal Plush Toy Ocean AnimalSPillow Squid Pillow for Easter Childrens Day and Birthday Parties (Navy Blue)
- Price
- £14.06
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 5y ago

Thedttoy Reversible Axolotl Plushie Cute Axolotl Plush Toy Happy Angry Mood Changing Gifts Show Your Mood Without Saying A Word
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 4y ago
Trending
90-day click momentum
Generisch 20cm Reversible Octopus Plush Toy with Two Emotions Soft Plush Toy Gift for Kids (Blue)
- Price
- £12.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

WaaRiuQ 1 Count Octopus Plush Cuddly Toy and Soft Toy 18 cm Pink Octopus Plushie for Playtime and Decoration
- Price
- £9.21
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

SrgPui 1 Pcs 22 cm Octopus Plush Cuddly Soft Toy for Emotional Comfort and Decorative Display Stuffed Animal with Premium Materials
- Price
- £9.46
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Octopus Plush Reversible Octopus Plush Toy Cuddly Octopus Teddy
- Price
- £7.64
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

USTASS Kawaii Set of 4 Multi-Colour Reversible 10 cm Double-Sided Cheerful and Gromone with Clip
- Price
- £14.65
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Newest
by launch date
SrgPui 1 Pcs 22 cm Octopus Plush Cuddly Soft Toy for Emotional Comfort and Decorative Display Stuffed Animal with Premium Materials
- Price
- £9.46
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Generisch 20cm Reversible Octopus Plush Toy with Two Emotions Soft Plush Toy Gift for Kids (Blue)
- Price
- £12.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Octopus Plush Reversible Octopus Plush Toy Cuddly Octopus Teddy
- Price
- £7.64
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

USTASS Kawaii Set of 4 Multi-Colour Reversible 10 cm Double-Sided Cheerful and Gromone with Clip
- Price
- £14.65
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

WaaRiuQ 1 Count Octopus Plush Cuddly Toy and Soft Toy 18 cm Pink Octopus Plushie for Playtime and Decoration
- Price
- £9.21
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
104
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
31%
Top 20: 69%
Open market
52%
- Thedttoy11%
- WILD REPUBLIC9%
- WaaRiuQ8%
- OUKEYI7%
- USTASS7%
- H GROSSMAN7%
Demand
Octopus Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Octopus Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- octopus toy27K/yr
- reversible octopus plush17K/yr
- octopus plush18K/yr
- octopus teddy8K/yr
- reversible octopus6K/yr
- octopus plushie5K/yr
- happy sad octopus3K/yr
- reversible plush3K/yr
- giant octopus2K/yr
- mood octopus2K/yr
Reviews and returns
What reviews say buyers love and hate about Octopus Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Was bigger than I expected
Small
Small teddy
Destroyed within an hour
Wont last
not durable what so ever
far overpriced
the price is slightly high for what it is
Not worth the money
Quality of parts not great either with the plastic hoop having the ink run or being misprinted or something
Simply put, its rubbish
Disappointed in the quality
nothing like the picture
Misleading photos
Not as advertised
Love
Great bath toy
Good fun
Great toy
Dog loves it
My dog loves this toy
Keeps you dog happy
Great for gift
Great Gift
Perfect gift for anyone who loves octopus
very soft
really soft and the little soft toys fit in octopus head
The plushies inside were a great hit soft to touch and cute
Made well and super light fir little bodies
Beautifully made and almost as good as schleich toys
Good quality
Return
0.7% Return rate 52% Fixable by listing
Was bigger than I expected
Small
Small teddy
Quality of parts not great either with the plastic hoop having the ink run or being misprinted or something
Simply put, its rubbish
Disappointed in the quality
nothing like the picture
Misleading photos
Not as advertised
Destroyed within an hour
Wont last
not durable what so ever
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Octopus Plush questions
Answered from the same tracked data.









