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Octopus Plush

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $34K a year here, so Octopus Plush is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£34K/yr96K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
31%top-5 click share · 40 brands · 104 sellers

Flapen Score

Octopus Plush against its category

The dotted line is the Toys & Games average. Past it, Octopus Plush is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Octopus Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Octopus Plush 96K times last year and spent an estimated £34K. The top 5 brands take 41% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
2.6%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
octopus toy27K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £2.70 to £74.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.46 that is £0 to £1K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£2.70–£74.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,392 within Soft Toys. It carries 1,661 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#2,392in Soft Toys
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,661per listing
Listings tracked
58

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Octopus Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£679£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 rising

Sellers

104

Est. top-5 brand share

41%

Top 20: 85%

Est. top-5 click share

31%

Top 20: 69%

Open market

52%

  • Thedttoy11%
  • WILD REPUBLIC9%
  • WaaRiuQ8%
  • OUKEYI7%
  • USTASS7%
  • H GROSSMAN7%

Demand

Octopus Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Octopus Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • octopus toy27K/yr
  • reversible octopus plush17K/yr
  • octopus plush18K/yr
  • octopus teddy8K/yr
  • reversible octopus6K/yr
  • octopus plushie5K/yr
  • happy sad octopus3K/yr
  • reversible plush3K/yr
  • giant octopus2K/yr
  • mood octopus2K/yr

Reviews and returns

What reviews say buyers love and hate about Octopus Plush

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Was bigger than I expected”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Octopus Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data