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October Festival Costume Women

Fail

Buyers convert on only 0.4% of searches, so October Festival Costume Women is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£28K/yr267K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
36%top-5 click share · 14 brands · 44 sellers

Flapen Score

October Festival Costume Women against its category

The dotted line is the Toys & Games average. Past it, October Festival Costume Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The October Festival Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for October Festival Costume Women 267K times last year and spent an estimated £28K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.4%
Market size, estimated
£28Ka year
Peak month
October25.0× the quietest month
Top search term
dirndl dress women54K searches a year

02 · Price

A sale here is worth £28.82.

Listings sell for £28.82 on average, from £10.63 to £93.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £28.82 that is £0 to £3K a year per listing.

Average price
£28.82inside the $15 to $100 sweet spot
Price range
£10.63–£93.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
10.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #3,043 within Fancy Dress. It carries 243 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
74%
Out of stock, average day
20.6%
Average rank
#3,043in Fancy Dress
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top October Festival Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

14 falling

Sellers

44

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

22%

  • NUWIND29%
  • Stockerpoint13%
  • Generic12%
  • Wicked Costumes10%
  • maxToonrain7%
  • Snakell7%

Demand

October Festival Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.0×

Search terms

Top October Festival Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dirndl dress women54K/yr
  • dirndl56K/yr
  • bavarian costume women38K/yr
  • october festival costume women77K/yr
  • dirndl dress17K/yr
  • bavarian dirndl dress7K/yr
  • bavarian dress8K/yr
  • beer maid costume10K/yr

Reviews and returns

What reviews say buyers love and hate about October Festival Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall40%−0.20

Didnt like poor quality

Sent it back not nice poor quality

Material Quality30%−0.49

V flimsy material

the material wasn't very good

Value For Money20%+1.37

looks so expensive

Size-Overall10%+0.78

it wasn't a great fit

Love

Size-Overall38%+0.78

Perfect size

Shape/Style25%+1.37

Very sexy

Advertised Vs Actual Product25%+1.37

exactly as photo

Material Quality13%−0.49

Good quality material

Return

10.6% Return rate 83% Fixable by listing

Size-Overall79%█▇▇▇▆▆

it wasn't a great fit

Quality-Overall9%▁██▆▇▂

Didnt like poor quality

Sent it back not nice poor quality

Thin4%▁▁▁▁██
Advertised Vs Actual Product2%▁▁▁█▇▁
Chest Fit2%▁▁▁▁▁█

FAQ

Common October Festival Costume Women questions

Answered from the same tracked data.