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Obi Wan Kenobi Lightsaber

Fail

Shoppers spend only $0 a year here, so Obi Wan Kenobi Lightsaber is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£0/yr13K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
72%top-5 click share · 10 brands · 31 sellers

Flapen Score

Obi Wan Kenobi Lightsaber against its category

The dotted line is the Toys & Games average. Past it, Obi Wan Kenobi Lightsaber is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obi Wan Kenobi Lightsaber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Obi Wan Kenobi Lightsaber 13K times last year and spent an estimated £0. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October3.7× the quietest month
Top search term
obi wan kenobi lightsaber11K searches a year

02 · Price

A sale here is worth £61.82.

Listings sell for £61.82 on average, from £8.45 to £112.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £61.82 that is £0 to £6K a year per listing.

Average price
£61.82inside the $15 to $100 sweet spot
Price range
£8.45–£112.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,140 within Dress-Up Accessories. It carries 215 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#1,140in Dress-Up Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Obi Wan Kenobi Lightsaber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

31

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Saberforms35%
  • GADGETS 4 EVERYONE23%
  • Star Wars14%
  • BASUNLOY10%
  • Lischwert6%
  • AthlChamp5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Obi Wan Kenobi Lightsaber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Oct · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Obi Wan Kenobi Lightsaber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money9%−0.04

it didnt quite live up to expectations for the price

This is not the cheapest

I don't think it was worth the price I paid

Durability7%−0.10

it doesnt hold up

it broke in a month

Broke after only a few weeks

Quality-Overall6%+0.80

Feels very cheap

really for the current cost of over £100 the quality really doesn't justify that asking price

Terrible quality, looks like something from the pound shop, not even in a proper box, comes loose no way you can gift it

Strength5%

feels quite breakable which

Super flimsy was cracked at the bottom when it came (20 minutes ago)

Too flimsy for the robust play of little boys

Accuracy-Overall4%−0.08

its not 1:1 scale

It's not movie accurate

Love

Quality-Overall14%+0.80

Great quality

The build quality is reassuring

The build quality is fantastic too

Fun/Entertainment Experience10%+1.14

Lots of fun

Fun toy

Good toy

Value For Money9%−0.04

Definitely worth it

Good value for money

Good value

Strength5%

The build feels solid

Its sturdy

the handle feel super sturdy

Gifting Purpose5%+0.23

Got a present for my son

Perfect gift

gifts for the kids

Return

2.0% Return rate 13% Fixable by listing

Defective Material/Parts15%█▃▃▇▆▆
Functionality-Overall12%▁█▄▂▅▅

Doesn't light up

No longer works properly

Size-Overall10%█▂▃▄▂▃
Quality-Overall9%▁▂▂██▁

Feels very cheap

really for the current cost of over £100 the quality really doesn't justify that asking price

Terrible quality, looks like something from the pound shop, not even in a proper box, comes loose no way you can gift it

Audio Quality8%▃█▂▁▄▂

The sound is bad

Only the sounds turn off

FAQ

Common Obi Wan Kenobi Lightsaber questions

Answered from the same tracked data.