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Oball

Fail

The top 5 brands take 100% of clicks, so Oball is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£69K/yr92K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 15 sellers

Flapen Score

Oball against its category

The dotted line is the Toys & Games average. Past it, Oball is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oball 92K times last year and spent an estimated £69K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
12.7%
Market size, estimated
£69Ka year
Top search term
o balls for baby24K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £3.70 to £10.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £5.89 that is £6K to £7K a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£3.70–£10.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Baby & Toddler Toys. It carries 9,309 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Baby & Toddler Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,309per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Bright Starts76%
  • DOHE10%
  • FORUMALL9%
  • Baby Einstein4%

Demand

Oball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Oball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • o balls for baby24K/yr
  • oball26K/yr
  • o ball16K/yr
  • oball toys15K/yr
  • baby grab toys4K/yr
  • baby grab ball4K/yr
  • bright starts oball3K/yr

Reviews and returns

What reviews say buyers love and hate about Oball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.04

quality is cheap

Not the best

Not the best quality

Sharpness17%−0.04

the edges are a bit too sharp on the inside for a baby toy

Such a bad product really sharp on the inside not strobe for babys at all

Ease Of Cleaning11%−0.02

So how exactly is it meant to be cleaned

Value For Money9%+0.18

Its actually insane how she prefers it over all the other. more expensive

Not £5 worth

Hard Feel6%−0.01

The ball is very hard silicone

Love

Fun/Entertainment Experience37%+2.34

Excellent toy for lil ones

Great toy

It keeps him entertained and engaged, which is great to see

Grip18%+0.44

its great for practicing grip

easy for them to grip

Easy grip ball

Quality-Overall6%−0.04

Very nice quality

Great product

Great item

Color6%+0.47

Bright colours

Very nice colors

nice bright colour

Value For Money5%+0.18

Cheaper than buying separate

Very good value for money, recommended

its great for the money

Return

0.2% Return rate 49% Fixable by listing

Size-Overall43%▁█▆▇▃▁

Very very small

Small

Sharpness10%▁▁▁▅▅█

the edges are a bit too sharp on the inside for a baby toy

Such a bad product really sharp on the inside not strobe for babys at all

Quality-Overall9%▁▁▅▂▁█

quality is cheap

Not the best

Not the best quality

Value For Money7%▁█▁▄▁▁

Its actually insane how she prefers it over all the other. more expensive

Not £5 worth

Stitch/Finish/Polish5%▁▁▃▃█▁

FAQ

Common Oball questions

Answered from the same tracked data.