Oball
FailThe top 5 brands take 100% of clicks, so Oball is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £69K/yr92K searches / yr
- 90-day growth
- +18.1%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 15 sellers
Flapen Score
Oball against its category
The dotted line is the Toys & Games average. Past it, Oball is stronger. Inside it, weaker.
Market
The Oball market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oball 92K times last year and spent an estimated £69K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +18.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £69Ka year
- Top search term
- o balls for baby24K searches a year
02 · Price
A sale here is worth £5.89.
Listings sell for £5.89 on average, from £3.70 to £10.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £5.89 that is £6K to £7K a year per listing.
- Average price
- £5.89under the $15 to $100 sweet spot
- Price range
- £3.70–£10.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Baby & Toddler Toys. It carries 9,309 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,309per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Oball products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant Toy in Red Yellow Green Blue Age Newborn and up 4 Inches
- Price
- £3.70
- Rating
- 4.8/5
- Reviews
- 44,147
- Age
- 10y ago

Bright Starts Easy-Grasp Oball Bundle Gift Set - Grasp The Day Ball and Rattle Toys 2-Pack BPA Free Unisex Newborn+
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 1,899
- Age
- 2y ago

DOHE Educa - Sensory Ball for Babies - Easy and Flexible Grip Newborn Small Children Diameter 3.74 Inches 4 Colours for Visual Stimulation Biting and Playing BPA-Free
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

FORUMALL Children Kids Educational Toy Baby Learning Colors Number Rubber Ball Plaything (10CM)
- Price
- £5.05
- Rating
- 4.0/5
- Reviews
- 299
- Age
- 6y ago

Bright Starts Oball Easy-Grasp Rattle BPA-Free Infant Toy in Red Age Newborn and up 4 Inches
- Price
- £4.91
- Rating
- 4.7/5
- Reviews
- 4,452
- Age
- 8y ago
Trending
90-day click momentum
FORUMALL Children Kids Educational Toy Baby Learning Colors Number Rubber Ball Plaything (10CM)
- Price
- £5.05
- Rating
- 4.0/5
- Reviews
- 299
- Age
- 6y ago

Baby Einstein Grip & Spin Oball Easy Grasp Rattle Toy BPA Free 0+ Months
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 13,342
- Age
- 2y ago

Bright Starts Oball Easy-Grasp Rattle BPA-Free Infant Toy in Red Age Newborn and up 4 Inches
- Price
- £4.91
- Rating
- 4.7/5
- Reviews
- 4,452
- Age
- 8y ago

Bright Starts Easy-Grasp Oball Bundle Gift Set - Grasp The Day Ball and Rattle Toys 2-Pack BPA Free Unisex Newborn+
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 1,899
- Age
- 2y ago

DOHE Educa - Sensory Ball for Babies - Easy and Flexible Grip Newborn Small Children Diameter 3.74 Inches 4 Colours for Visual Stimulation Biting and Playing BPA-Free
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago
Newest
by launch date
DOHE Educa - Sensory Ball for Babies - Easy and Flexible Grip Newborn Small Children Diameter 3.74 Inches 4 Colours for Visual Stimulation Biting and Playing BPA-Free
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

Bright Starts Easy-Grasp Oball Bundle Gift Set - Grasp The Day Ball and Rattle Toys 2-Pack BPA Free Unisex Newborn+
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 1,899
- Age
- 2y ago

Baby Einstein Grip & Spin Oball Easy Grasp Rattle Toy BPA Free 0+ Months
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 13,342
- Age
- 2y ago

Bright Starts Little Shakers 6pc Gift Set - BPA-Free Easy-Grasp Baby Rattles and Teethers Unisex Newborn+
- Price
- £10.01
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 4y ago

FORUMALL Children Kids Educational Toy Baby Learning Colors Number Rubber Ball Plaything (10CM)
- Price
- £5.05
- Rating
- 4.0/5
- Reviews
- 299
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Bright Starts76%
- DOHE10%
- FORUMALL9%
- Baby Einstein4%
Demand
Oball search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Oball search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- o balls for baby24K/yr
- oball26K/yr
- o ball16K/yr
- oball toys15K/yr
- baby grab toys4K/yr
- baby grab ball4K/yr
- bright starts oball3K/yr
Reviews and returns
What reviews say buyers love and hate about Oball
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quality is cheap
Not the best
Not the best quality
the edges are a bit too sharp on the inside for a baby toy
Such a bad product really sharp on the inside not strobe for babys at all
So how exactly is it meant to be cleaned
Its actually insane how she prefers it over all the other. more expensive
Not £5 worth
The ball is very hard silicone
Love
Excellent toy for lil ones
Great toy
It keeps him entertained and engaged, which is great to see
its great for practicing grip
easy for them to grip
Easy grip ball
Very nice quality
Great product
Great item
Bright colours
Very nice colors
nice bright colour
Cheaper than buying separate
Very good value for money, recommended
its great for the money
Return
0.2% Return rate 49% Fixable by listing
Very very small
Small
the edges are a bit too sharp on the inside for a baby toy
Such a bad product really sharp on the inside not strobe for babys at all
quality is cheap
Not the best
Not the best quality
Its actually insane how she prefers it over all the other. more expensive
Not £5 worth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oball questions
Answered from the same tracked data.









