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Oball

Fail

The top 5 brands take 100% of clicks, so Oball is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£69K/yr92K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 15 sellers

Flapen Score

Oball against its category

The dotted line is the Toys & Games average. Past it, Oball is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oball 92K times last year and spent an estimated £69K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
12.7%
Market size, estimated
£69Ka year
Top search term
o balls for baby24K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £3.70 to £10.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £5.89 that is £6K to £7K a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£3.70–£10.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Baby & Toddler Toys. It carries 9,309 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Baby & Toddler Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,309per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Bright Starts76%
  • DOHE10%
  • FORUMALL9%
  • Baby Einstein4%

Demand

Oball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Oball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • o balls for baby24K/yr
  • oball26K/yr
  • o ball16K/yr
  • oball toys15K/yr
  • baby grab toys4K/yr
  • baby grab ball4K/yr
  • bright starts oball3K/yr

Reviews and returns

What reviews say buyers love and hate about Oball

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“quality is cheap”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data