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Noahs Ark

Fail

Shoppers spend only $72K a year here, so Noahs Ark is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£72K/yr80K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 57 sellers

Flapen Score

Noahs Ark against its category

The dotted line is the Toys & Games average. Past it, Noahs Ark is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noahs Ark market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Noahs Ark 80K times last year and spent an estimated £72K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
4.9%
Market size, estimated
£72Ka year
Peak month
December2.2× the quietest month
Top search term
noahs ark27K searches a year

02 · Price

A sale here is worth £18.21.

Listings sell for £18.21 on average, from £9.41 to £23.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.21 that is £2K to £5K a year per listing.

Average price
£18.21inside the $15 to $100 sweet spot
Price range
£9.41–£23.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,300 within Baby & Toddler Toys. It carries 1,601 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#1,300in Baby & Toddler Toys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,601per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Noahs Ark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

57

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • Joyreal39%
  • Jaques of London17%
  • KMTJT7%
  • The Wooden Toy Factory6%
  • SIMPLIPLAY5%
  • SOKA Play Imagine Learn5%

Demand

Noahs Ark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Noahs Ark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • noahs ark27K/yr
  • noahs ark wooden toy19K/yr
  • noahs ark toy23K/yr
  • wooden noahs ark with animals7K/yr
  • wooden noahs ark4K/yr

Reviews and returns

What reviews say buyers love and hate about Noahs Ark

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.02

Bigger than I expected once unpacked

a bit small

The toy is a lot smaller than I expected it to be

Quality-Overall7%

this has obviously passed quality control when it shouldn't have as it's clearly been packed by hand

Obviously no quality control with this manufacturer

Quality not as expected

Value For Money5%

excessively priced in my opinion

Alittle expensive

slightly overpriced

Material Quality4%−0.02

There is a cheap plasticky/cloth sheet to play on

Not made from wood

Durability4%−0.02

Broken in less than a month

I'm not convinced it's durable enough to last for years of play

in a less than a month its already come apart

Love

Quality-Overall19%

Well made and affordable

Excellent quality

The build quality is excellent

Fun/Entertainment Experience15%+1.55

Great toy

keeps him entertained

Great fun

Gifting Purpose12%+1.14

beautiful gift idea

Gift

Beautiful gift

Color6%+0.31

pastel colours

The colours are vibrant

It is colourful

Educational-Overall5%+0.47

Educational

A well made educational toy

educational and fun toy, I hugely recommend it

Return

1.5% Return rate 17% Fixable by listing

Gifting Purpose35%▁▆▄█▅▇

I wouldn't give this as a gift

Packaging terrible so difficult to give as gift

Defective Material/Parts25%█▃▃▂▃▂
Size-Overall13%▁█▅▁▇▄

Bigger than I expected once unpacked

a bit small

The toy is a lot smaller than I expected it to be

Quality-Overall8%▁▁▆█▂▅

this has obviously passed quality control when it shouldn't have as it's clearly been packed by hand

Obviously no quality control with this manufacturer

Quality not as expected

Advertised Vs Actual Product3%▁▁▁▁█▆

FAQ

Common Noahs Ark questions

Answered from the same tracked data.