Noahs Ark
FailShoppers spend only $72K a year here, so Noahs Ark is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £72K/yr80K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 57 sellers
Flapen Score
Noahs Ark against its category
The dotted line is the Toys & Games average. Past it, Noahs Ark is stronger. Inside it, weaker.
Market
The Noahs Ark market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Noahs Ark 80K times last year and spent an estimated £72K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £72Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- noahs ark27K searches a year
02 · Price
A sale here is worth £18.21.
Listings sell for £18.21 on average, from £9.41 to £23.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.21 that is £2K to £5K a year per listing.
- Average price
- £18.21inside the $15 to $100 sweet spot
- Price range
- £9.41–£23.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,300 within Baby & Toddler Toys. It carries 1,601 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 16.8%
- Average rank
- #1,300in Baby & Toddler Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,601per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Noahs Ark products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Joyreal Wooden Noahs Ark Toy - Christening Gifts for Girls Boys Wooden Montessori Toys for 1 2 3 Year old Farm Animals Shape Sorter Stacking Toys Baptism Gifts
- Price
- £19.89
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 1y ago

Jaques of London Wooden Noahs Ark Shape Sorter | Baby Toy Christening Gifts for Boys and Girls | Wooden Toys for 1 Year Olds + |1st Birthday Gifts | Since 1795
- Price
- £21.56
- Rating
- 4.7/5
- Reviews
- 2,131
- Age
- 6y ago

Joyreal Noahs Ark Wooden Toy - Christening Gifts for Girls Boys Baptism Gifts Montessori Toys for 1 2 3 Year old Stacking Baby Toys Farm Animals Shape Sorter Toddler Toy
- Price
- £20.82
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 7mo ago

KMTJT Toddlers Wooden Noahs Ark Toy Christening Gifts for 1 2 3 Year Old Boys Girls Shape Sorter Early Learning Montessori Toys for 12-18 Months 1st Birthday Baptism Gifts
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 4y ago

The Wooden Toy Factory - Noahs Ark Playset Wooden Shape Sorter - Educational Toy
- Price
- £13.91
- Rating
- 4.8/5
- Reviews
- 2,514
- Age
- 7y ago
Trending
90-day click momentum
Joyreal Noahs Ark Wooden Toy - Christening Gifts for Girls Boys Baptism Gifts Montessori Toys for 1 2 3 Year old Stacking Baby Toys Farm Animals Shape Sorter Toddler Toy
- Price
- £20.82
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 7mo ago

HERSITY Wooden Noahs Ark Baby Toy Christening Gifts for Girl Boy 1 Year Old
- Price
- £17.64
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 10mo ago

SIMPLIPLAY Wooden Noahs Ark Toy - Toddler Montessori STEM Learning Noahs Ark Toy with Story Book & Wooden Animal Shape Sorter Christian Toy for Boys Girls Christmas Baptism Gifts
- Price
- £19.03
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2mo ago

Montessori Wooden Toys for 1 2 3 Year Old Boys Girl Noahs Ark ToddlerToy
- Price
- £21.03
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

Baby Toys 6 to 12 Months -Plush Noahs Ark Toy with Stuffed Animals Baby Christening Gifts for Girls Boys Montessori Sensory Toys for Babies 1 Year Old Birthday Baptism Gifts
- Price
- £21.29
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 6mo ago
Newest
by launch date
Montessori Wooden Toys for 1 2 3 Year Old Boys Girl Noahs Ark ToddlerToy
- Price
- £21.03
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

SIMPLIPLAY Wooden Noahs Ark Toy - Toddler Montessori STEM Learning Noahs Ark Toy with Story Book & Wooden Animal Shape Sorter Christian Toy for Boys Girls Christmas Baptism Gifts
- Price
- £19.03
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2mo ago

Hoarosall 27 Pcs Wooden Noahs Ark Toy for 1-3 Year Olds Baptism Christmas Birthday Gift Bilingual Bible Story Montessori Shape Sorter Christian Educational Toy for Boys Girls
- Price
- £17.56
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 5mo ago

Baby Toys 6 to 12 Months -Plush Noahs Ark Toy with Stuffed Animals Baby Christening Gifts for Girls Boys Montessori Sensory Toys for Babies 1 Year Old Birthday Baptism Gifts
- Price
- £21.29
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 6mo ago

Joyreal Noahs Ark Wooden Toy - Christening Gifts for Girls Boys Baptism Gifts Montessori Toys for 1 2 3 Year old Stacking Baby Toys Farm Animals Shape Sorter Toddler Toy
- Price
- £20.82
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
57
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
20%
- Joyreal39%
- Jaques of London17%
- KMTJT7%
- The Wooden Toy Factory6%
- SIMPLIPLAY5%
- SOKA Play Imagine Learn5%
Demand
Noahs Ark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Noahs Ark search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- noahs ark27K/yr
- noahs ark wooden toy19K/yr
- noahs ark toy23K/yr
- wooden noahs ark with animals7K/yr
- wooden noahs ark4K/yr
Reviews and returns
What reviews say buyers love and hate about Noahs Ark
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I expected once unpacked
a bit small
The toy is a lot smaller than I expected it to be
this has obviously passed quality control when it shouldn't have as it's clearly been packed by hand
Obviously no quality control with this manufacturer
Quality not as expected
excessively priced in my opinion
Alittle expensive
slightly overpriced
There is a cheap plasticky/cloth sheet to play on
Not made from wood
Broken in less than a month
I'm not convinced it's durable enough to last for years of play
in a less than a month its already come apart
Love
Well made and affordable
Excellent quality
The build quality is excellent
Great toy
keeps him entertained
Great fun
beautiful gift idea
Gift
Beautiful gift
pastel colours
The colours are vibrant
It is colourful
Educational
A well made educational toy
educational and fun toy, I hugely recommend it
Return
1.5% Return rate 17% Fixable by listing
I wouldn't give this as a gift
Packaging terrible so difficult to give as gift
Bigger than I expected once unpacked
a bit small
The toy is a lot smaller than I expected it to be
this has obviously passed quality control when it shouldn't have as it's clearly been packed by hand
Obviously no quality control with this manufacturer
Quality not as expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noahs Ark questions
Answered from the same tracked data.









