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Ninja Costume

Fail

Demand is soft, at -79.4% this quarter, so Ninja Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£49K/yr159K searches / yr
90-day growth
-79.4%search demand this quarter
Competition
36%top-5 click share · 16 brands · 33 sellers

Flapen Score

Ninja Costume against its category

The dotted line is the Toys & Games average. Past it, Ninja Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Costume 159K times last year and spent an estimated £49K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-79.4%
Conversion, latest week
1.7%
Market size, estimated
£49Ka year
Peak month
October17.9× the quietest month
Top search term
ninja costume kids66K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £6.00 to £33.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.78 that is £0 to £2K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£6.00–£33.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,024 within Fancy Dress. It carries 1,097 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
7.0%
Average rank
#1,024in Fancy Dress
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,097per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ninja Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

33

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

25%

  • Spooktacular Creations26%
  • Banxidi15%
  • SATKULL12%
  • Aomig10%
  • Morph8%
  • BSBUY5%

Demand

Ninja Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.9×

Search terms

Top Ninja Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja costume kids66K/yr
  • ninja costume39K/yr
  • kids ninja costume22K/yr
  • ninja outfit7K/yr
  • ninja outfit kids6K/yr
  • ninja kids costume7K/yr
  • boys ninja costume7K/yr
  • ninja halloween costumes for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%+0.31

The size was too small as well

the red ties are far too small to replicate the image shown

Its a tight fit for my son

Quality-Overall31%−0.29

It not been made well

Quality compromised

Terrible quality

Advertised Vs Actual Product5%+1.10

not the red advertised

Not exactly as described

Durability3%−0.05

The eye hole has frayed significantly

Strength3%−0.03

sadly this ninja suit is not made of strong stuff

Love

Size-Overall25%+0.31

Great size

True to size

Fitted well

Value For Money22%+2.65

Value for money

Great costume for price

the price seems reasonable

Quality-Overall19%−0.29

Best Quality

Fantastic quality and value for money

the quality is good

Advertised Vs Actual Product13%+1.10

Product came as described

Exactly as seen

Gifting Purpose7%+0.84

Rccellent presentmade my grandson happy

Return

2.9% Return rate 82% Fixable by listing

Size-Overall80%▄▆▆▅▇█

The size was too small as well

the red ties are far too small to replicate the image shown

Its a tight fit for my son

Quality-Overall9%█▃▄▅▁▁

It not been made well

Quality compromised

Terrible quality

Material Quality3%▁▁▂█▆▁
Stitch/Finish/Polish2%▁▁█▁▁▁

the costume started to come undone at the seam at the back below the zip

Durability1%▁▁▂█▁▁

The eye hole has frayed significantly

FAQ

Common Ninja Costume questions

Answered from the same tracked data.