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Ninja Costume

soft demand (-79.4% this quarter) — Ninja Costume doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 12Growth 0Conversion 22Competition 79Returns 53Price range 67Avg price 82Brand share 58Review moat 60Quality gap 63
This niche Category average

Is Ninja Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ninja Costume is a £49K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 44/100.

Ninja Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -79.4% over the last 90 days and 1.7% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr3K
Search volume / yr-79.4%159K
Conversion rate1.7%
Avg price£17.78

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 33
Top-5 product click share36%
Open market30%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,097

Top Ninja Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

33

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

25%

  • Spooktacular Creations26%
  • Banxidi15%
  • SATKULL12%
  • Aomig10%
  • Morph8%
  • BSBUY5%

Ninja Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR1.7%Products47Brands16Top 5 Brands70%OOS Rate7.0%Rating4.4★Reviews1,097Avg BSR#1,024
25K15KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.9×

Top Ninja Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ninja costume kids66K/yr
  • ninja costume39K/yr
  • kids ninja costume22K/yr
  • ninja outfit7K/yr
  • ninja outfit kids6K/yr
  • ninja kids costume7K/yr
  • boys ninja costume7K/yr
  • ninja halloween costumes for boys4K/yr

What reviews say buyers love and hate about Ninja Costume

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Size-Overall25%

Great size

Value For Money22%

Value for money

Quality-Overall19%

Best Quality

Advertised Vs Actual Product13%

Product came as described

Gifting Purpose7%

Rccellent presentmade my grandson happy

What buyers complain about

92% of reviews
Size-Overall48%

The size was too small as well

Quality-Overall31%

It not been made well

Advertised Vs Actual Product5%

not the red advertised

Durability3%

The eye hole has frayed significantly

Strength3%

sadly this ninja suit is not made of strong stuff

Ninja Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
80%
2Quality-Overall
9%
3Material Quality
3%
4Stitch/Finish/Polish
2%
5Durability
1%

Common Ninja Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ninja Costume 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -79.4% over the last 90 days.
Search demand for Ninja Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 17.9× the quietest.