- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £9K/yr90K searches / yr
- 90-day growth
- -43.0%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 185 sellers
Flapen Score
Nike Lego against its category
The dotted line is the Toys & Games average. Past it, Nike Lego is stronger. Inside it, weaker.
Market
The Nike Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nike Lego 90K times last year and spent an estimated £9K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -43.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £9Ka year
- Top search term
- lego nike22K searches a year
02 · Price
A sale here is worth £42.13.
Listings sell for £42.13 on average, from £9.21 to £102.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £42.13 that is £0 to £4K a year per listing.
- Average price
- £42.13inside the $15 to $100 sweet spot
- Price range
- £9.21–£102.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,584 within Building & Construction Toys. It carries 1,261 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #1,584in Building & Construction Toys
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,261per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Nike Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO X Nike Dunk Set 43008
- Price
- £102.90
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4mo ago

Light Kit Compatible with Lego 43021 Nike Dunk Trickshot (No Model)
- Price
- £21.18
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 11mo ago

LEGO Mini Adidas Originals Superstar Promo Set 40486
- Price
- £35.26
- Rating
- 3.8/5
- Reviews
- 137
- Age
- 5y ago

LocoLee Led Light Set Compatible with Lego 43021 Nike Dunk Trickshot
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 11mo ago

LocoLee Led Light Set Compatible with Lego 43008 Nike Dunk x Set
- Price
- £29.75
- Rating
- 4.1/5
- Reviews
- 186
- Age
- 1y ago
Trending
90-day click momentum
Crocs Lego Creativity Clog Unisex Adult Clogs Black 14 Women/12 Men
- Price
- £61.74
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 3mo ago

LEGO Editions Cristiano Ronaldo Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43012
- Price
- £17.68
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago

LIGHTAILING Led Light for Lego-43025 Editions Nike Air Max 95 x LEGO Set - Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)
- Price
- £27.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ADIDAS Lego Racer TR21 EL K Sneaker Green/Green/core Black 5 UK
- Price
- £32.33
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3y ago

YEABRICKS LED Light for Lego-43025 LEGO Editions Nike Air Max 95 x LEGO Set Building Blocks Model (Building Set NOT Included)
- Price
- £26.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
Crocs Lego Creativity Clog Unisex Adult Clogs Black 14 Women/12 Men
- Price
- £61.74
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 3mo ago

YEABRICKS LED Light for Lego-43025 LEGO Editions Nike Air Max 95 x LEGO Set Building Blocks Model (Building Set NOT Included)
- Price
- £26.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LIGHTAILING Led Light for Lego-43025 Editions Nike Air Max 95 x LEGO Set - Easy Install Hidden Wiring Home Decor & Gift-Ready (Model Not Included)
- Price
- £27.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LEGO Editions Cristiano Ronaldo Football Highlights Toy - 3D Display Model Kit w/Collectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43012
- Price
- £17.68
- Rating
- 4.7/5
- Reviews
- 879
- Age
- 3mo ago

LocoLee Led Light Set Compatible with Lego 43025 Nike Air Max 95 x Set Led Decoration Lighting Kit Compatible with Lego 43025 Building Blocks Model Only Lights Set No Model
- Price
- £33.81
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
185
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
4%
- LEGO48%
- LocoLee23%
- BrickBling12%
- adidas9%
- NUOJIAYING2%
- YEABRICKS2%
- Open — no brand owns it (4 brands, 4%)
Demand
Nike Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr · busiest ÷ quietest = 3.4× · 7 of 12 months tracked
Search terms
Top Nike Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego nike22K/yr
- nike lego25K/yr
- lego shoe8K/yr
- lego nike dunk9K/yr
- nike dunk lego9K/yr
- lego dunk6K/yr
- nike dunk trickshot lego5K/yr
- lego nike dunk set4K/yr
Reviews and returns
What reviews say buyers love and hate about Nike Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I am extremely disappointed with the size for what I paid
Very small
Much smaller than expected
The instructions were terrible
Instructions are hard to read
Amazon delivery instructions not met
Cheap and nasty
Rubbish rubbish
I do think the full retail price is too high though
overpriced
better priced when I purchased than elsewhere
Not had chance to build
Took around an hour to build
it took my partner about an hour
Love
it looks amazing built
The interior of the car looks great as well
Well designed
Value for money
Worth the money
Great price
Good fun
fun to build
Really fun build
A fantastic addition to my collection
Amazing collectible lego
Awesome collectors piece for the price
It was a gift
Good gift
Great gift, my mate loved it
Return
0.8% Return rate 14% Fixable by listing
its a present so very disappointed
I do think the full retail price is too high though
overpriced
better priced when I purchased than elsewhere
I am extremely disappointed with the size for what I paid
Very small
Much smaller than expected
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nike Lego questions
Answered from the same tracked data.









