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Nex Playground

Fail

The top 5 products take 100% of clicks, so Nex Playground is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£92K/yr73K searches / yr
90-day growth
+172.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 27 sellers

Flapen Score

Nex Playground against its category

The dotted line is the Toys & Games average. Past it, Nex Playground is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nex Playground market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nex Playground 73K times last year and spent an estimated £92K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +172.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+172.2%
Conversion, latest week
1.5%
Market size, estimated
£92Ka year
Top search term
nex playground43K searches a year

02 · Price

A sale here is worth £86.66.

Listings sell for £86.66 on average, from £39.44 to £197.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.66 that is £0 to £9K a year per listing.

Average price
£86.66inside the $15 to $100 sweet spot
Price range
£39.44–£197.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #56 within Electronic Toys. It carries 304 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
1.7%
Average rank
#56in Electronic Toys
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
304per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nex Playground products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Genmifly56%
  • LeapFrog36%
  • YRPRSODF5%
  • PAGEPINMU4%

Reviews and returns

What reviews say buyers love and hate about Nex Playground

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.39

Absolute garbage

Rubbish

Total rubbish

Value For Money26%−0.30

Wouldn't recommend for the value

Waste of money

Waste on money

Functionality-Overall20%−0.24

Wouldnt work as well

The functionality is not great

Never works and does what we want it to do

Ease Of Use11%−0.02

Slightly difficult to use as takes in too much of the background

Love

Fun/Entertainment Experience40%+2.47

It blends fun

Great entertainment

it seems like a fun game

Assembly/Installation13%+1.17

Easy to set up

is easy to set up

it has a lot of fun games it was easy to set up

Educational-Overall11%+0.66

Fun, Active & Educational – Perfect for Young Learners

Educational and feels solid

A nice way to learn

Value For Money8%−0.30

For the price a fun addition to the living room

then this is a great little Investment

Good for the price

Ease Of Use6%−0.02

easy to play

Simple

It's easy for little ones to pick up

Return

3.8% Return rate 0% Fixable by listing

Functionality-Overall21%▆█▆▃▃▄

Wouldnt work as well

The functionality is not great

Never works and does what we want it to do

Quality-Overall12%▃▂▂▂▁█

Absolute garbage

Rubbish

Total rubbish

Degree Of Motion10%▂▃▁▁█▁
Compatibility-Overall8%█▁█▄▁▁
Ease Of Use7%▅█▄▄▁▁

Slightly difficult to use as takes in too much of the background

FAQ

Common Nex Playground questions

Answered from the same tracked data.