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Nerf Vortex

Maybe

Search demand grew +257.9% this quarter. But the top 5 brands take 100% of clicks, so Nerf Vortex is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£147K/yr131K searches / yr
90-day growth
+257.9%search demand this quarter
Competition
85%top-5 click share · 5 brands · 37 sellers

Flapen Score

Nerf Vortex against its category

The dotted line is the Toys & Games average. Past it, Nerf Vortex is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerf Vortex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nerf Vortex 131K times last year and spent an estimated £147K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +257.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+257.9%
Conversion, latest week
6.7%
Market size, estimated
£147Ka year
Peak month
July6.5× the quietest month
Top search term
vortex36K searches a year

02 · Price

A sale here is worth £16.65.

Listings sell for £16.65 on average, from £5.20 to £27.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £16.65 that is £21K to £25K a year per listing.

Average price
£16.65inside the $15 to $100 sweet spot
Price range
£5.20–£27.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #676 within Sports Toys & Outdoor. It carries 1,696 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
90%
Out of stock, average day
11.1%
Average rank
#676in Sports Toys & Outdoor
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,696per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nerf Vortex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nerf87%
  • Toyland4%
  • Trespass3%
  • Vortex3%
  • Rhino2%

Demand

Nerf Vortex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.5×

Search terms

Top Nerf Vortex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vortex36K/yr
  • nerf vortex26K/yr
  • nerf howler10K/yr
  • whistle rocket8K/yr
  • howler8K/yr
  • throwing rocket7K/yr
  • nerf rocket6K/yr
  • rocket ball5K/yr
  • nerf vortex aero howler5K/yr
  • vortex howler4K/yr

Reviews and returns

What reviews say buyers love and hate about Nerf Vortex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability67%−0.28

Broke in half on first throw

Flimsy build - broken after 3 uses

Broke within 5 minutes of use

Value For Money17%−0.01

A complete waste of money - doesnt howl

Natural Resource Wastage8%−0.03

Absolute waste of money

Strength8%−0.03

Flimsy build - broken after 3 uses

Love

Fun/Entertainment Experience27%+2.15

Amazing toy

Good for fun times to

Good fun

Quality-Overall15%+0.50

Excellent product

good quality too

Well made, good price

Value For Money15%−0.01

Honestly for £10, its not bad

Well made, good price

Worth the money

Size-Overall11%+0.85

Keeps me fit to,

good size for all ages

Although its small, its really nice, it just bounces when hitting the target so its pretty strong

Durability9%−0.28

it is durable

Long lasting too

Return

0.5% Return rate 75% Fixable by listing

Size-Overall35%▁█▅▅▄▄
Color23%▁▁▅▂█▆
Advertised Vs Actual Product11%▁▁▁█▄▆
Durability8%▁▁▁█▁▃

Broke in half on first throw

Flimsy build - broken after 3 uses

Broke within 5 minutes of use

Value For Money5%▁▁▆▃█▂

A complete waste of money - doesnt howl

FAQ

Common Nerf Vortex questions

Answered from the same tracked data.