Nerf Target
MaybeReturns run at only 1.2% of orders. But shoppers spend only $68K a year here, so Nerf Target is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £68K/yr124K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 43%top-5 click share · 20 brands · 38 sellers
Flapen Score
Nerf Target against its category
The dotted line is the Toys & Games average. Past it, Nerf Target is stronger. Inside it, weaker.
Market
The Nerf Target market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nerf Target 124K times last year and spent an estimated £68K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £68Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- nerf target61K searches a year
02 · Price
A sale here is worth £15.02.
Listings sell for £15.02 on average, from £5.01 to £25.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.02 that is £2K to £4K a year per listing.
- Average price
- £15.02inside the $15 to $100 sweet spot
- Price range
- £5.01–£25.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #31 within Sports Toys & Outdoor. It carries 978 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 88%
- Out of stock, average day
- 17.1%
- Average rank
- #31in Sports Toys & Outdoor
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 978per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Nerf Target products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lehoo Castle Electronic Nerf Target with 5 Auto Reset Targets
- Price
- £15.32
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 5y ago

XSHOT Electronic Target by ZURU for Kids Boys and Girls Aged 8+ Red M
- Price
- £12.31
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 1y ago

Lehoo Castle Electronic Target for Nerf Guns Shooting Game Toy for Kids 4+
- Price
- £16.06
- Rating
- 4.4/5
- Reviews
- 799
- Age
- 3y ago

18PCS Soft Targets Indoor Target Practice Game Dart Target Board Fun Educational Aim Training Set of Three Packs with Six Targets Each Lightweight and Portable Design
- Price
- £9.91
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Nerf Target Electronic Digital Target for Nerf Guns Funny Gifts for 5-10 Year Old Boys Outdoor Games Garden Toys Thanksgiving Gifts
- Price
- £18.06
- Rating
- 4.4/5
- Reviews
- 1,208
- Age
- 5y ago
Trending
90-day click momentum
12PCS Target Gun Target Indoor and Outdoor Gaming Foam Dart Practice Family Activity Game Accessories
- Price
- £7.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(42x42cm/62x62cm)
- Price
- £14.62
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

18PCS Soft Targets Indoor Target Practice Game Dart Target Board Fun Educational Aim Training Set of Three Packs with Six Targets Each Lightweight and Portable Design
- Price
- £9.91
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Paper Target 18x12 Inch Splatter Reactive Target | High Visibility Shots Paper for Outdoor Practice Backyard Daily Training Team Activity Recreation Kids Adults
- Price
- £7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago
Newest
by launch date
12PCS Target Gun Target Indoor and Outdoor Gaming Foam Dart Practice Family Activity Game Accessories
- Price
- £7.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

18PCS Soft Targets Indoor Target Practice Game Dart Target Board Fun Educational Aim Training Set of Three Packs with Six Targets Each Lightweight and Portable Design
- Price
- £9.91
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Paper Target 18x12 Inch Splatter Reactive Target | High Visibility Shots Paper for Outdoor Practice Backyard Daily Training Team Activity Recreation Kids Adults
- Price
- £7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Electronic Digital Target for Nerf Boys Toys Age 3 4 5 6 7 8 Shooting Game
- Price
- £17.45
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
38
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
29%
- Lehoo Castle33%
- FOR21JOYS10%
- XSHOT9%
- DNTHYRIN8%
- RONSTONE6%
- Boocang6%
Demand
Nerf Target search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Nerf Target search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nerf target61K/yr
- nerf gun target21K/yr
- nerf targets for kids13K/yr
- nerf targets8K/yr
- nerf gun targets for kids7K/yr
- xshot target5K/yr
- x shot target4K/yr
- nerf targets for shooting5K/yr
Reviews and returns
What reviews say buyers love and hate about Nerf Target
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
Bad quality
Very bad quality
Maybe I should have read the description better
Inaccurate listing
Misadvertised
Think it would be easily broken if knocked over
broke after a few uses
Great toy son shortly broke it after though unfortunately
Shocked how small they were
It ok could have been a bit bigger
To small and useless
The middle target does not work properly
Love
Kids enjoyed playing with it
Great fun
Great toy
Excellent quality
Good product
Good item
Great value
Well worth the money
Good value
Exactly as described
Yeah just what we wanted
Does as described
Gift for my son
Great gift
Christmas gift,, great fun was had by all
Return
1.2% Return rate 30% Fixable by listing
Shocked how small they were
It ok could have been a bit bigger
To small and useless
Cheap
Bad quality
Very bad quality
The middle target does not work properly
Think it would be easily broken if knocked over
broke after a few uses
Great toy son shortly broke it after though unfortunately
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nerf Target questions
Answered from the same tracked data.









