Nerf Bullets
MaybeAn estimated 0.4% of orders come back. But products sell for $8.23 on average, outside the sweet spot, so Nerf Bullets is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £177K/yr198K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 47 sellers
Flapen Score
Nerf Bullets against its category
The dotted line is the Toys & Games average. Past it, Nerf Bullets is stronger. Inside it, weaker.
Market
The Nerf Bullets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nerf Bullets 198K times last year and spent an estimated £177K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £177Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- nerf bullets143K searches a year
02 · Price
A sale here is worth £8.23.
Listings sell for £8.23 on average, from £2.75 to £27.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.23 that is £8K to £10K a year per listing.
- Average price
- £8.23under the $15 to $100 sweet spot
- Price range
- £2.75–£27.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #9 within Sports Toys & Outdoor. It carries 867 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 14.2%
- Average rank
- #9in Sports Toys & Outdoor
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 867per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Nerf Bullets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LUUFAN Tactical Vest Kit for NERF Guns with Reload Clips Refill Darts Wrist Band Tactical Mask Protective Glasses for Birthday Party Thanksgiving Gift
- Price
- £12.06
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 2y ago

150 Refill Darts Foam Ammunition Compatible with Nerf Gun Elite Darts Bullets fit for N-Strike Elite Series Blasters Dart Accessories fit for Nerf Blaster Battle Boy Party Favor Blue
- Price
- £7.73
- Rating
- 4.7/5
- Reviews
- 785
- Age
- 2y ago

50 pcs Nerf Compatible Refill Bullets Foam Darts - 7.2cm Ammo Ammunition Pack for Nerf N-strike Elite Series Toy Gun
- Price
- £4.23
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 3y ago

100 Compatible Dart Bullets Blue & Orange Cylindrical Round Close Quarters Battles (CQB) Airsoft Plastic EVA Foam Elite 2.0 Series DinoSquad Work with All Elite Blasters Blue
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Nerf Elite 2.0 Commander RD6 Blaster 12 Nerf Elite Darts 6Dart Rotationstrommel
- Price
- £5.96
- Rating
- 4.7/5
- Reviews
- 4,901
- Age
- 6y ago
Trending
estimated 90-day click momentum
Refill Darts Foam 150Pcs Blue Universal Soft Bullet Darts for Nerf Gun Elite N-Strike Blasters Battle Game Toy Accessories for Kids Party Favors and Outdoor Play
- Price
- £5.70
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 4mo ago

LUUFAN Tactical Vest Kit for NERF Guns with Reload Clips Refill Darts Wrist Band Tactical Mask Protective Glasses for Birthday Party Thanksgiving Gift
- Price
- £12.06
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 2y ago

100 Compatible Dart Bullets Blue & Orange Cylindrical Round Close Quarters Battles (CQB) Airsoft Plastic EVA Foam Elite 2.0 Series DinoSquad Work with All Elite Blasters Blue
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

YAAVAAW 30Pcs Big Red Mega Bullets Foam Darts 9.6cm Refill Large Bullets Mega Darts for Nerf N-strike Elite Mega Bullets Series Blasters Kids Toy Gun Darts
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 5y ago

Foam Bullets Dart 240 Pcs Foam Bullets Dart Bullets for Elite Series (Blue)
- Price
- £8.12
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 11mo ago
Newest
by launch date
Refill Darts Foam 150Pcs Blue Universal Soft Bullet Darts for Nerf Gun Elite N-Strike Blasters Battle Game Toy Accessories for Kids Party Favors and Outdoor Play
- Price
- £5.70
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 4mo ago

Foam Bullets Dart 240 Pcs Foam Bullets Dart Bullets for Elite Series (Blue)
- Price
- £8.12
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 11mo ago

100 Compatible Dart Bullets Blue & Orange Cylindrical Round Close Quarters Battles (CQB) Airsoft Plastic EVA Foam Elite 2.0 Series DinoSquad Work with All Elite Blasters Blue
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Nerf N Series N1 Darts for Blaster Toys for Kids 50 Official N1 Foam Darts for Launchers
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 576
- Age
- 2y ago

300 Refill Darts Foam Bullets fit for Nerf Gun Elite Darts Ammunition for N-Strike Elite Series Blasters Dart Accessories with Portable Storage Bucket Blue
- Price
- £12.97
- Rating
- 4.7/5
- Reviews
- 785
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
47
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
18%
- LUUFAN25%
- Mlikero21%
- Nerf11%
- Generic10%
- Yerdos9%
- Playcrate6%
- Open — no brand owns it (4 brands, 18%)
Demand
Nerf Bullets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Nerf Bullets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nerf bullets143K/yr
- nerf gun bullets24K/yr
- nerf darts18K/yr
- nerf bullets 1000 pack7K/yr
- nerf elite darts4K/yr
- nerf bullet3K/yr
Reviews and returns
What reviews say buyers love and hate about Nerf Bullets
We read the reviews and the return reasons for every product selling here.
“Tips are LETHAL hard plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nerf Bullets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









