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Nerf Ball

Fail

The top 5 brands take 100% of clicks, so Nerf Ball is a Fail.

Filters Trending
Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£23K/yr34K searches / yr
90-day growth
+165.7%search demand this quarter
Competition
85%top-5 click share · 4 brands · 34 sellers

Flapen Score

Nerf Ball against its category

The dotted line is the Toys & Games average. Past it, Nerf Ball is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerf Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nerf Ball 34K times last year and spent an estimated £23K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +165.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+165.7%
Conversion, latest week
6.2%
Market size, estimated
£23Ka year
Top search term
nerf ball19K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £6.27 to £15.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.13 that is £1K to £3K a year per listing.

Average price
£11.13under the $15 to $100 sweet spot
Price range
£6.27–£15.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #71 within Sports Toys & Outdoor. It carries 2,039 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
12.4%
Average rank
#71in Sports Toys & Outdoor
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,039per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nerf Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nerf86%
  • ONEGlobal7%
  • Wilson3%
  • Waboba3%

Search terms

Top Nerf Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerf ball19K/yr
  • howler ball7K/yr
  • nerf balls4K/yr
  • nerf football4K/yr

Reviews and returns

What reviews say buyers love and hate about Nerf Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%+0.43

Impossible not to throw a perfect spiral with this thing

Size-Overall33%+1.58

its smaller and easier for a throw around at the park than the regular size ones

Inflation/Deflation33%−0.25

Item comes deflated

Love

Fun/Entertainment Experience29%+1.12

Good for fun times to

Good fun

Fun toy

Quality-Overall19%+0.37

Excellent product

Good quality item

Well made, good price

Size-Overall15%+1.58

Ball is nice fun size. but not too small.

Keeps me fit to,

good size for all ages

Value For Money15%

fantastic value

Worth the money

Well made, good price

Durability7%+0.43

it is durable

Long lasting too

Return

0.5% Return rate 85% Fixable by listing

Size-Overall50%▁▆▇█▅▆

its smaller and easier for a throw around at the park than the regular size ones

Color25%▁▁▁▁█▇
Hard Feel3%▁▁▁▁█▁
Advertised Vs Actual Product3%▁▁█▁▁▅
Value For Money2%▁▁▁▁██

FAQ

Common Nerf Ball questions

Answered from the same tracked data.