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Needoh Jellyfish

Maybe

The products selling today average only 3.0★. But prices span $5.08–$12.91, mostly outside the sweet spot, so Needoh Jellyfish is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£97K/yr357K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
44%top-5 click share · 22 brands · 28 sellers

Flapen Score

Needoh Jellyfish against its category

The dotted line is the Toys & Games average. Past it, Needoh Jellyfish is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needoh Jellyfish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Needoh Jellyfish 357K times last year and spent an estimated £97K. The top 5 brands take 59% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
3.1%
Market size, estimated
£97Ka year
Top search term
needoh jellyfish153K searches a year

02 · Price

A sale here is worth £8.76.

Listings sell for £8.76 on average, from £5.08 to £12.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.76 that is £876 to £2K a year per listing.

Average price
£8.76under the $15 to $100 sweet spot
Price range
£5.08–£12.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£876–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 49.6% of listings are out of stock. The average listing ranks #1,087 within Novelty & Gag Toys. It carries 12 reviews at 3.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
49.6%
Average rank
#1,087in Novelty & Gag Toys
Average rating
3.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
12per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -7 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
2Amazon's first-year sales bar
Average brand age
-7 months

Products

Top Needoh Jellyfish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22

Sellers

28

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

44%

Top 20: 88%

Open market

34%

  • Pipihome19%
  • Lerkely13%
  • CHANCCI9%
  • Generic9%
  • Hlayshing9%
  • EliphonTowne7%

Demand

Needoh Jellyfish search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Needoh Jellyfish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needoh jellyfish153K/yr
  • jellyfish needoh59K/yr
  • needoh jelly squish23K/yr
  • jellyfish squishy18K/yr
  • jelly fish needoh20K/yr
  • nee doh jellyfish12K/yr
  • squishy jellyfish8K/yr
  • jelly fish squishy8K/yr
  • needoh jellyfish real5K/yr
  • needoh jelly fish11K/yr

Reviews and returns

What reviews say buyers love and hate about Needoh Jellyfish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.33

It looks bigger out of the box than in so don't worry

Really small

Much smaller than expected

Durability19%−0.12

Broke instantly

Not durable

Broke after a few hours

Value For Money14%−0.24

Tiny thing for the price

not worth the money at all

Over priced

Smell11%−0.18

the smell from them is awful

Smell like chemicals

This product smells of petroleum

Quality-Overall10%−0.09

Cheap rubbish

Poor quality - and box damaged

Terrible quality

Love

Fun/Entertainment Experience20%+1.63

Fun for kids

My daughter has so much fun with this

Lovely calming toy

Durability13%−0.12

durable

Its durable, fun to squeeze, and perfect for kids and adults alike

Great Squishy, made from quality & durable materials. has stood up to both my kids & hasnt burst unlike other squishes on the market

Soft Feel10%

The squishies look good and feel great

smooth

soft cute teddy

Portability7%+0.55

Easy to Carry Around

Small and portable, fits easily in my bag

Design-Overall6%+0.25

Adorable design

Fun Design - Bigger than it looks in the box - Feels nice

Return

0.1% Return rate 27% Fixable by listing

Leak-Proof19%▁▁█▄▄█

Leaks

Leaking within 2 minutes of opening

Size-Overall17%▁▁▇█▄▄

It looks bigger out of the box than in so don't worry

Really small

Much smaller than expected

Quality-Overall10%▁█▄▁▃▃

Cheap rubbish

Poor quality - and box damaged

Terrible quality

Durability9%▁█▄▄▂▃

Broke instantly

Not durable

Broke after a few hours

Advertised Vs Actual Product8%▁▁█▇▇▃

Nothing like photos

What a con - not as stated

It's not as shown in the video its not moldable

FAQ

Common Needoh Jellyfish questions

Answered from the same tracked data.