needoh gumdrop
Skip itPrices mostly outside the sweet spot ($3.60–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible38.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 390K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.60–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, needoh gumdrop is a £53K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
needoh gumdrop market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #782
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 35.4%
- Avg brand age
- 5 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
10
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Pipihome58%
- Noaya7%
- FUNLOV6%
- chanyi95886%
- Feliciay6%
- Generic5%
- Open — no brand owns it (3 brands, 11%)
Demand
Weekly Amazon search volume, last 22 weeks — -36.5% search growth over the last 90 days.Top needoh gumdrop search terms
- needoh gumdrop291K/yr
- gumdrop needoh32K/yr
- needoh gum drop24K/yr
- nee doh gumdrop33K/yr
- gumdrop squishy11K/yr
Top needoh gumdrop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4Pcs Textured Stress Balls for Autism Squishy Fidget Toys Sensory Squeeze Hand Exercise Stress Ball Toys for Adults Relax Anxiety Fidget Tension and Stress
Pipihome£13.404.0★96 rev
Large Squishy Fidget Toys Stress Balls for Adults Stress Relief and Focus
Pipihome£9.394.0★42 rev
Textured Stress Ball - Squishy Fidget Toy Slow Rise Squishy Fidget Toys for Anxiety Relief Sensory Toy for Adults Sensory Squeeze Balls Squishy Toys for Birthday Gift Party Favors
Noaya£7.792.0★2 rev
4/1Pc Gumdrop Squishy Toys Textured Sweet Candy Strees Ball Sensory Fidget Toys for Anxiety Relief Squeeze Relax Slow Rising Gum Drop Squishy Desk Toys Adults Gifts Party Favors (Blue)
FUNLOV£3.604.2★3 rev
Chanyi9588 6Pcs Squishy Set Ice Cube Squishy And Squeeze Toys
chanyi9588£10.603.9★21 rev
Newest
by launch date4/1Pc Gumdrop Squishy Toys Textured Sweet Candy Strees Ball Sensory Fidget Toys for Anxiety Relief Squeeze Relax Slow Rising Gum Drop Squishy Desk Toys Adults Gifts Party Favors (Blue)
FUNLOV£3.603 rev
Feliciay Squeeze Toys for Kids & Adults Durable Stress Relief Fidget Toys Not Easy to Break Autism Sensory Stress Balls Safe & Fun Classroom Prizes Portable Anxiety Relief Toys (Blue)
Feliciay£9.171 rev
Dream Squishy Drop Water Drops Fidget Stress Ball Soft Ice Cube Gumdrop Squishies Malt Sugar Squeeze Sensory Balls for Relief Anxiety (Blue)
nnOuOnn£8.016 rev
Textured Stress Ball - Squishy Fidget Toy Slow Rise Squishy Fidget Toys for Anxiety Relief Sensory Toy for Adults Sensory Squeeze Balls Squishy Toys for Birthday Gift Party Favors
Noaya£7.792 rev
Dream Stress Drop Silicone Squishy Stress Balls Blue Water Drop Shape Squishy Squeeze Ball with Glitter Fill TPR Pressure Relief Fidget Toys for Adults Kids Anxiety Relaxation
JRTEAY£8.654 rev
Trending
90-day click momentum4/1Pc Gumdrop Squishy Toys Textured Sweet Candy Strees Ball Sensory Fidget Toys for Anxiety Relief Squeeze Relax Slow Rising Gum Drop Squishy Desk Toys Adults Gifts Party Favors (Blue)
FUNLOV£3.604.2★
Feliciay Squeeze Toys for Kids & Adults Durable Stress Relief Fidget Toys Not Easy to Break Autism Sensory Stress Balls Safe & Fun Classroom Prizes Portable Anxiety Relief Toys (Blue)
Feliciay£9.175.0★
Textured Stress Ball - Squishy Fidget Toy Slow Rise Squishy Fidget Toys for Anxiety Relief Sensory Toy for Adults Sensory Squeeze Balls Squishy Toys for Birthday Gift Party Favors
Noaya£7.792.0★
Dream Stress Drop Silicone Squishy Stress Balls Blue Water Drop Shape Squishy Squeeze Ball with Glitter Fill TPR Pressure Relief Fidget Toys for Adults Kids Anxiety Relaxation
JRTEAY£8.654.4★
Dream Squishy Drop Water Drops Fidget Stress Ball Soft Ice Cube Gumdrop Squishies Malt Sugar Squeeze Sensory Balls for Relief Anxiety (Blue)
nnOuOnn£8.012.9★
What buyers say about needoh gumdrop
What buyers praise and complain about, mined from review topics.What buyers love
“These are excellent quality squishies”
“Easy to enjoy”
“giving her a nice variety to fidget with during breaks”
“They are soft”
“Exactly as described”
“getting 8 high-quality textured squishies is fantastic value for money”
“fit nicely in a bag or desk drawer”
“They are brightly coloured”
“Great item, made a lovely gift”
“very therapeutic to use”
What buyers complain about
“Chemical smell”
“Not fit for purpose”
“Broke within days”
“leak the substance that's inside”
“Not well made”
“Not robust enough for safe play”
“Overpriced”
“Description is a little misleading- described as suitable for 14/adults”
“leaked a horrible glue”
“Waste of money”
Top return reasons
Common questions
- Is needoh gumdrop profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 12 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the needoh gumdrop niche?
- 9 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in needoh gumdrop?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.3%.
- What does it cost to enter the needoh gumdrop niche?
- Listings span £3.60–£13.40; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.