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Needoh Gumdrop

Fail

Prices span $3.60–$13.40, mostly outside the sweet spot, so Needoh Gumdrop is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£53K/yr390K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 10 sellers

Flapen Score

Needoh Gumdrop against its category

The dotted line is the Toys & Games average. Past it, Needoh Gumdrop is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needoh Gumdrop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Needoh Gumdrop 390K times last year and spent an estimated £53K. The top 5 brands take 84% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.5%
Market size, estimated
£53Ka year
Top search term
needoh gumdrop291K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.60 to £13.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.05 that is £2K to £5K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.60–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #782 within Novelty & Gag Toys. It carries 39 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
35.4%
Average rank
#782in Novelty & Gag Toys
Average rating
3.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
5 months

Products

Top Needoh Gumdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

10

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Pipihome58%
  • Noaya7%
  • FUNLOV6%
  • chanyi95886%
  • Feliciay6%
  • Generic5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Needoh Gumdrop search demand

Weekly searches over the year. Pick a range.

25K15KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Needoh Gumdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needoh gumdrop291K/yr
  • gumdrop needoh32K/yr
  • needoh gum drop24K/yr
  • nee doh gumdrop33K/yr
  • gumdrop squishy11K/yr

Reviews and returns

What reviews say buyers love and hate about Needoh Gumdrop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%−0.55

Chemical smell

Stink of chemicals

It smells like chemicals

Size-Overall22%−0.15

Not fit for purpose

Itsa bit big if you have small hands

very tiny

Durability10%−0.11

Broke within days

Not durable

Burst after a week

Leak-Proof8%

leak the substance that's inside

leaking sticky insides when squished

Leaking After a Short Time

Quality-Overall7%+0.81

Not well made

Poor quality

poor quality

Love

Quality-Overall19%+0.81

These are excellent quality squishies

otherwise have lasted 4 weeks so far without any popping so good quality

Very good quality

Fun/Entertainment Experience10%+0.32

Easy to enjoy

always welcome more my daughter absolutely loves them

it's perfect for kids who need something to fidget with

Durability7%−0.11

giving her a nice variety to fidget with during breaks

strong and they do not break even when he squeezes them really hard

Exactly as described and seems durable

Soft Feel6%

They are soft

is gentle with it

have a fascinating texture

Advertised Vs Actual Product6%+0.37

Exactly as described

Totally exceeded my expectations

As described good

Return

0.3% Return rate 24% Fixable by listing

Size-Overall20%▁▁▂█▄▆

Not fit for purpose

Itsa bit big if you have small hands

very tiny

Smell19%▃▁▁▅█▃

Chemical smell

Stink of chemicals

It smells like chemicals

Quality-Overall13%▁▁▇▇█▇

Not well made

Poor quality

poor quality

Leak-Proof12%█▄▅▂▂▃

leak the substance that's inside

leaking sticky insides when squished

Leaking After a Short Time

Adhesion/Stickiness9%█▅▄▁▂▃

leaked a horrible glue

FAQ

Common Needoh Gumdrop questions

Answered from the same tracked data.