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Needoh Gumdrop

Fail

Prices span $3.60–$13.40, mostly outside the sweet spot, so Needoh Gumdrop is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£53K/yr390K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 10 sellers

Flapen Score

Needoh Gumdrop against its category

The dotted line is the Toys & Games average. Past it, Needoh Gumdrop is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needoh Gumdrop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Needoh Gumdrop 390K times last year and spent an estimated £53K. The top 5 brands take 84% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.5%
Market size, estimated
£53Ka year
Top search term
needoh gumdrop291K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.60 to £13.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.05 that is £2K to £5K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.60–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #782 within Novelty & Gag Toys. It carries 39 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
35.4%
Average rank
#782in Novelty & Gag Toys
Average rating
3.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
12

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
5 months

Products

Top Needoh Gumdrop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

10

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

11%

  • Pipihome58%
  • Noaya7%
  • FUNLOV6%
  • chanyi95886%
  • Feliciay6%
  • Generic5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Needoh Gumdrop search demand

Weekly searches over the year. Pick a range.

25K15KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Needoh Gumdrop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • needoh gumdrop291K/yr
  • gumdrop needoh32K/yr
  • needoh gum drop24K/yr
  • nee doh gumdrop33K/yr
  • gumdrop squishy11K/yr

Reviews and returns

What reviews say buyers love and hate about Needoh Gumdrop

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Smell”
0.3%of orders come back
“Chemical smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Needoh Gumdrop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data