needle felting kit
Worth a lookShows low returns (0.5%), but soft demand (-34.5% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great338.82avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£12.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.43–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£148K£148K/yr · 390K searches
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, needle felting kit is a £148K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
needle felting kit market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £102K–£128K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #461
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 8.1%
- Avg brand age
- 31 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
38
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
43%
Top 20: 84%
Open market
30%
- Axmru24%
- luokefe21%
- Redamancy9%
- Doxiru6%
- Qzma6%
- WenYa6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
Top needle felting kit search terms
- needle felting kit125K/yr
- felting kit81K/yr
- needle felting53K/yr
- felting23K/yr
- needle felting kits for beginners18K/yr
- felting kits for beginners adults27K/yr
- felting kits15K/yr
- needle felting kits12K/yr
- needle felt8K/yr
- needle felt kit7K/yr
Top needle felting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
118 Pcs Needle Felting Kits for Beginners Adults 48 Colors Felting Wool
Axmru£17.044.5★227 rev
luokefe 24 Colors Needle Felting Kit Felting Kit with Tools Storage Bag
luokefe£17.594.7★57 rev
Axmru Needle Felting Kits for Beginners Adults 9 Pcs Succulent
Axmru£15.404.4★45 rev
Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals
Redamancy£6.484.6★1,246 rev
WenYa 200+Pcs Needle Felting Starter Kit 48 Colours Wool and Felting Pad Included Tools and Storage Box DIY Craft Gifts
WenYa£17.394.5★38 rev
Newest
by launch date
Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults
Namner£14.2313 rev
Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color
Redamancy£10.54164 rev
COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting
COGVOHY£8.257 rev
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
Ainiv£5.4350 rev
47 Pcs Needle Felting Kit 24 Colors Felting Wool Felting Needle Starter Kit Needle Felting Tools and Supplies with Storage Bag and Instruction for Beginners DIY Craft for DIY Craft Animal Home Dec
PokeAir£15.897 rev
Trending
90-day click momentumNamner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults
Namner£14.234.4★
Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color
Redamancy£10.544.6★
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
Ainiv£5.433.6★
Qzma Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit
Qzma£12.084.6★
COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting
COGVOHY£8.254.1★
What buyers say about needle felting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Not expensive”
“Good quality and variety”
“Recommended - cute for a gift”
“As described”
“Instructions are beginner friendly”
“Nice colours”
“Perfect for small DIY projects”
“easy to use”
“Good fun”
“Fab set of wools for detail and highlight colours, supplement with main shades for larger creations”
What buyers complain about
“Not the best quality”
“Instructions not good”
“they kept Breaking”
“Poor value for money”
“So disappointed and deceived by the picture thump plate”
“Smaller than I expected”
“Needles are not strong”
“would no way felt”
“Not a surprise”
“although the crafting materials don't look enough”
Top return reasons
Common questions
- Is needle felting kit profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the needle felting kit niche?
- 21 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in needle felting kit?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 0.5%.
- When does demand for needle felting kit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the needle felting kit niche?
- Listings span £4.43–£22.97; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.