Needle Felting Kit
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -34.5% this quarter, so Needle Felting Kit is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £148K/yr390K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 38 sellers
Flapen Score
Needle Felting Kit against its category
The dotted line is the Toys & Games average. Past it, Needle Felting Kit is stronger. Inside it, weaker.
Market
The Needle Felting Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Needle Felting Kit 390K times last year and spent an estimated £148K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £148Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- needle felting kit125K searches a year
02 · Price
A sale here is worth £12.80.
Listings sell for £12.80 on average, from £4.43 to £22.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.80 that is £1K to £3K a year per listing.
- Average price
- £12.80under the $15 to $100 sweet spot
- Price range
- £4.43–£22.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #461 within Arts & Crafts. It carries 339 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #461in Arts & Crafts
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 339per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Needle Felting Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
118 Pcs Needle Felting Kits for Beginners Adults 48 Colors Felting Wool
- Price
- £17.04
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 3y ago

luokefe 24 Colors Needle Felting Kit Felting Kit with Tools Storage Bag
- Price
- £17.59
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 2y ago

Axmru Needle Felting Kits for Beginners Adults 9 Pcs Succulent
- Price
- £15.40
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 2y ago

Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 1,246
- Age
- 1y ago

WenYa 200+Pcs Needle Felting Starter Kit 48 Colours Wool and Felting Pad Included Tools and Storage Box DIY Craft Gifts
- Price
- £17.39
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
Trending
estimated 90-day click momentum
Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3mo ago

Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 8mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.43
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 8mo ago

Qzma Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit
- Price
- £12.08
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 2y ago

COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting
- Price
- £8.25
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago
Newest
by launch date
Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3mo ago

Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 8mo ago

COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting
- Price
- £8.25
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.43
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 8mo ago

47 Pcs Needle Felting Kit 24 Colors Felting Wool Felting Needle Starter Kit Needle Felting Tools and Supplies with Storage Bag and Instruction for Beginners DIY Craft for DIY Craft Animal Home Dec
- Price
- £15.89
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
38
Est. top-5 brand share
65%
Top 20: 99%
Est. top-5 click share
43%
Top 20: 84%
Open market
30%
- Axmru24%
- luokefe21%
- Redamancy9%
- Doxiru6%
- Qzma6%
- WenYa6%
Demand
Needle Felting Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Needle Felting Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needle felting kit125K/yr
- felting kit81K/yr
- needle felting53K/yr
- felting23K/yr
- needle felting kits for beginners18K/yr
- felting kits for beginners adults27K/yr
- felting kits15K/yr
- needle felting kits12K/yr
- needle felt8K/yr
- needle felt kit7K/yr
Reviews and returns
What reviews say buyers love and hate about Needle Felting Kit
We read the reviews and the return reasons for every product selling here.
“Not the best quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Needle Felting Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









