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Needle Felting Kit

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -34.5% this quarter, so Needle Felting Kit is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£148K/yr390K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
43%top-5 click share · 21 brands · 38 sellers

Flapen Score

Needle Felting Kit against its category

The dotted line is the Toys & Games average. Past it, Needle Felting Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Needle Felting Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Needle Felting Kit 390K times last year and spent an estimated £148K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
3.0%
Market size, estimated
£148Ka year
Peak month
December5.0× the quietest month
Top search term
needle felting kit125K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £4.43 to £22.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.80 that is £1K to £3K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£4.43–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #461 within Arts & Crafts. It carries 339 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#461in Arts & Crafts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
339per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Needle Felting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

38

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

30%

  • Axmru24%
  • luokefe21%
  • Redamancy9%
  • Doxiru6%
  • Qzma6%
  • WenYa6%

Demand

Needle Felting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Needle Felting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needle felting kit125K/yr
  • felting kit81K/yr
  • needle felting53K/yr
  • felting23K/yr
  • needle felting kits for beginners18K/yr
  • felting kits for beginners adults27K/yr
  • felting kits15K/yr
  • needle felting kits12K/yr
  • needle felt8K/yr
  • needle felt kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Needle Felting Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.13

Not the best quality

Rubbish

Poor quality screws

Instructions/User Manual/Troubleshooting10%+0.27

Instructions not good

Instructions couldve been slightly clearer

No English instructions, no needles and no felting pad

Durability10%−0.09

they kept Breaking

one of the latches broke within days of use

4 have broken in the first ten minutes shocking

Value For Money7%+1.13

Poor value for money

not worth the money

Complete waste of money

Advertised Vs Actual Product6%+0.33

So disappointed and deceived by the picture thump plate

Image scale is deceptive

well the box looks nothing like the size on the picture

Love

Value For Money26%+1.13

Not expensive

Excellent value

Good Value

Quality-Overall14%−0.13

Good quality and variety

Really good kit

My granddaughter are very satisfied very happy about it all that tools

Gifting Purpose10%+1.02

Recommended - cute for a gift

A gift that was well accepted

A fab set that made a much appreciated present

Advertised Vs Actual Product9%+0.33

As described

Bought as a gift - seemed exactly as described and the image photo

true to whats shown online

Instructions/User Manual/Troubleshooting5%+0.27

Instructions are beginner friendly

Clear instructions and well packed

Instruction clearly explained

Return

0.5% Return rate 17% Fixable by listing

Instructions/User Manual/Troubleshooting17%▁▁▁▄█▁

Instructions not good

Instructions couldve been slightly clearer

No English instructions, no needles and no felting pad

Quality-Overall13%▆█▁▇▅▁

Not the best quality

Rubbish

Poor quality screws

Material Quality9%▂▁▁▂▁█

although the crafting materials don't look enough

Gifting Purpose9%▅▁█▁▁▁

Not a surprise

Durability8%▁▄█▁▁▁

they kept Breaking

one of the latches broke within days of use

4 have broken in the first ten minutes shocking

FAQ

Common Needle Felting Kit questions

Answered from the same tracked data.