How competitive is the Needle Felting Kit niche on Amazon United Kingdom?

21 brands and 38 sellers compete in Needle Felting Kit on Amazon United Kingdom. The top 5 Needle Felting Kit products take 43% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Needle Felting Kit?

Needle Felting Kit buyers on Amazon United Kingdom complain most about Quality-Overall, Instructions/User Manual/Troubleshooting, Durability, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Needle Felting Kit niche?

Needle Felting Kit sells for £12.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.43–£22.97. The average incumbent carries 339 reviews — the moat a new listing must climb.

Needle Felting Kit

Needle Felting Kit shows low returns (0.5%), but soft demand (-34.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Needle Felting Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Needle Felting Kit is a £148K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Needle Felting Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.5% over the last 90 days and 3.0% of searches end in a purchase.

£148K

revenue / yr

Units sold / yr10K

Search volume / yr-34.5%390K

Conversion rate3.0%

Avg price£12.80

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers21 · 38

Top-5 product click share43%

Open market35%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Top Needle Felting Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

118 Pcs Needle Felting Kits for Beginners Adults 48 Colors Felting Wool

Price: £17.04
Rating: 4.5/5
Reviews: 227
Age: 3y ago

luokefe 24 Colors Needle Felting Kit Felting Kit with Tools Storage Bag

Price: £17.59
Rating: 4.7/5
Reviews: 57
Age: 2y ago

Axmru Needle Felting Kits for Beginners Adults 9 Pcs Succulent

Price: £15.40
Rating: 4.4/5
Reviews: 45
Age: 2y ago

Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals

Price: £6.48
Rating: 4.6/5
Reviews: 1,246
Age: 1y ago

WenYa 200+Pcs Needle Felting Starter Kit 48 Colours Wool and Felting Pad Included Tools and Storage Box DIY Craft Gifts

Price: £17.39
Rating: 4.5/5
Reviews: 38
Age: 2y ago

Newest

by launch date

Namner Needle Felting Kit 7 Cute Animal Felting Kits for Beginners Adults

Price: £14.23
Rating: 4.4/5
Reviews: 13
Age: 3mo ago

Redamancy 36 Colours Needle Felting Wool 108g with Needles Beginner-Friendly Wool Art Set for DIY Crafts Decoration 3g/Color

Price: £10.54
Rating: 4.6/5
Reviews: 164
Age: 8mo ago

COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting

Price: £8.25
Rating: 4.1/5
Reviews: 7
Age: 8mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)

Price: £5.43
Rating: 3.6/5
Reviews: 50
Age: 8mo ago

47 Pcs Needle Felting Kit 24 Colors Felting Wool Felting Needle Starter Kit Needle Felting Tools and Supplies with Storage Bag and Instruction for Beginners DIY Craft for DIY Craft Animal Home Dec

Price: £15.89
Rating: 4.7/5
Reviews: 7
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

30%

Axmru24%
luokefe21%
Redamancy9%
Doxiru6%
Qzma6%
WenYa6%

Needle Felting Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume390KCVR3.0%Products39Brands21Top 5 Brands65%OOS Rate8.1%Rating4.5★Reviews339Avg BSR#461

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Top Needle Felting Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

needle felting kit125K/yr -34.1%1.9% conv.
felting kit81K/yr -31.2%2.1% conv.
needle felting53K/yr -34.2%1.4% conv.
felting23K/yr -34.2%1.0% conv.
needle felting kits for beginners18K/yr -22.1%1.6% conv.
felting kits for beginners adults27K/yr -56.0%1.8% conv.
felting kits15K/yr -28.8%0.9% conv.
needle felting kits12K/yr -29.6%0.6% conv.
needle felt8K/yr -22.7%1.4% conv.
needle felt kit7K/yr -29.2%2.0% conv.

What reviews say buyers love and hate about Needle Felting Kit

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Value For Money26%

“Not expensive”

Quality-Overall14%

“Good quality and variety”

Gifting Purpose10%

“Recommended - cute for a gift”

Advertised Vs Actual Product9%

“As described”

Instructions/User Manual/Troubleshooting5%

“Instructions are beginner friendly”

What buyers complain about

67% of reviews

Quality-Overall16%

“Not the best quality”

Instructions/User Manual/Troubleshooting10%

“Instructions not good”

Durability10%

“they kept Breaking”

Value For Money7%

“Poor value for money”

Advertised Vs Actual Product6%

“So disappointed and deceived by the picture thump plate”

Needle Felting Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Instructions/User Manual/Troubleshooting

17%

2Quality-Overall

13%

3Material Quality

4Gifting Purpose

5Durability

Common Needle Felting Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Needle Felting Kit 51/100 on Amazon United Kingdom — Worth a look. The niche generates £148K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.