How competitive is the Neca niche on Amazon United Kingdom?

11 brands and 132 sellers compete in Neca on Amazon United Kingdom. The top 5 Neca products take 34% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Neca niche?

Neca sells for £33.54 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.61–£74.94. The average incumbent carries 447 reviews — the moat a new listing must climb.

Neca

weak search conversion (0.2%) — Neca doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Neca profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Neca is a £28K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.

Neca: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.2% over the last 90 days and 0.2% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr1K

Search volume / yr-19.2%361K

Conversion rate0.2%

Avg price£33.54

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 132

Top-5 product click share34%

Open market5%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 48 products

Top Neca products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NECA Official - Terrifier - Ultimate Art the Clown 7 Scale Action Figure

Price: £44.65
Rating: 4.9/5
Reviews: 53
Age: 10mo ago

NECA - Silence of the Lambs - 7

Price: £37.00
Rating: 4.9/5
Reviews: 33
Age: 1y ago

Terminator 51911 Ultimate Tech Noir T-800 Figure 7-Inch

Price: £39.31
Rating: 4.5/5
Reviews: 669
Age: 10y ago

Zhongkaihua Freddy Krueger Figure Freddy Krueger Action Figure 18CM PVC Model Christmas Home Desk Ornament Birthday Collection Halloween Decoration Gift For Adult

Price: £17.46
Rating: 4.4/5
Reviews: 56
Age: 1y ago

Halloween H20: 20 Years Later - Ultimate Michael Myers 7

Price: £43.17
Rating: 4.7/5
Reviews: 15
Age: 7mo ago

Newest

by launch date

Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts

Price: £16.12
Rating: 3.4/5
Reviews: 3
Age: 3mo ago

NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure

Price: £33.21
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure

Price: £35.34
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure

Price: £39.81
Rating: 4.3/5
Reviews: 9
Age: 5mo ago

Halloween H20: 20 Years Later - Ultimate Michael Myers 7

Price: £43.17
Rating: 4.7/5
Reviews: 15
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

132

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

NECA84%
Zhongkaihua5%
The Noble Collection2%
GINGER TECH2%
Jada1%
Just Play1%
Open — no brand owns it (5 brands, 4%)

Neca demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume361KCVR0.2%Products48Brands11Top 5 Brands95%OOS Rate5.2%Rating4.6★Reviews447Avg BSR#2,500

Top Neca search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

neca132K/yr -15.3%0.1% conv.
neca figure78K/yr -27.2%0.1% conv.
horror figures71K/yr -11.8%0.2% conv.
neca horror figures50K/yr -19.1%0.2% conv.
neca figures19K/yr -30.3%0.1% conv.
horror action figures10K/yr -28.0%0.0% conv.

What reviews say buyers love and hate about Neca

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall41%

“its well made”

Collectibles22%

“Excellent collectable”

Value For Money6%

“Great value”

Gifting Purpose4%

“a brilliant gift for any horror fan”

Design-Overall3%

“Great attention to detail”

What buyers complain about

80% of reviews

Size-Overall24%

“I would of expected it to be taller or same size”

Quality-Overall11%

“Junk”

Value For Money11%

“Expensive”

Brightness/Shine/Glow11%

“Eyes dont light up”

Advertised Vs Actual Product6%

“This is direct false advertising”

Neca return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

18%

2Product Condition

16%

3Advertised Vs Actual Product

14%

4Size-Overall

14%

5Wrinkles

Common Neca questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Neca 42/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 48 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.

Neca buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.