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Neca

Fail

Buyers convert on only 0.2% of searches, so Neca is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£28K/yr361K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
34%top-5 click share · 11 brands · 132 sellers

Flapen Score

Neca against its category

The dotted line is the Toys & Games average. Past it, Neca is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neca market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neca 361K times last year and spent an estimated £28K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
0.2%
Market size, estimated
£28Ka year
Top search term
neca132K searches a year

02 · Price

A sale here is worth £33.54.

Listings sell for £33.54 on average, from £5.61 to £74.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.54 that is £0 to £3K a year per listing.

Average price
£33.54inside the $15 to $100 sweet spot
Price range
£5.61–£74.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #2,500 within Hobbies. It carries 447 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
69%
Out of stock, average day
5.2%
Average rank
#2,500in Hobbies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Neca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

132

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

4%

  • NECA84%
  • Zhongkaihua5%
  • The Noble Collection2%
  • GINGER TECH2%
  • Jada1%
  • Just Play1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Neca search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Neca search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neca132K/yr
  • neca figure78K/yr
  • horror figures71K/yr
  • neca horror figures50K/yr
  • neca figures19K/yr
  • horror action figures10K/yr

Reviews and returns

What reviews say buyers love and hate about Neca

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.03

I would of expected it to be taller or same size

Smaller than anticipated

The only downside for us was that it came up a little smaller than we were expecting

Quality-Overall11%+2.36

Junk

Value For Money11%−0.03

Expensive

not worth the price

Brightness/Shine/Glow11%−0.06

Eyes dont light up

the eyes do not glow or illuminate

Advertised Vs Actual Product6%−0.01

This is direct false advertising

Love

Quality-Overall41%+2.36

its well made

Excellent product

Great quality

Collectibles22%+1.44

Excellent collectable

This is great for any collectors

nice addition to the collection

Value For Money6%−0.03

Great value

Excellent for the money

Worth the price

Gifting Purpose4%+0.18

a brilliant gift for any horror fan

Absolutely gorgeous great gift the recipient loved it

Bought as Xmas present

Design-Overall3%+0.14

Great attention to detail

the light effect suits the Pennywise design really well

The attention to detail is brilliant including the bright red eyes

Return

0.6% Return rate 33% Fixable by listing

Defective Material/Parts18%▁█▃▆▁▁

Failty

Product Condition16%▁▁▁▁▁█
Advertised Vs Actual Product14%▁▁▁█▅▂

This is direct false advertising

Size-Overall14%▁▁▁▁█▇

I would of expected it to be taller or same size

Smaller than anticipated

The only downside for us was that it came up a little smaller than we were expecting

Wrinkles8%▁▁▁▁█▁

FAQ

Common Neca questions

Answered from the same tracked data.