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Neca

Fail

Buyers convert on only 0.2% of searches, so Neca is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£28K/yr361K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
34%top-5 click share · 11 brands · 132 sellers

Flapen Score

Neca against its category

The dotted line is the Toys & Games average. Past it, Neca is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neca market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neca 361K times last year and spent an estimated £28K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
0.2%
Market size, estimated
£28Ka year
Top search term
neca132K searches a year

02 · Price

A sale here is worth £33.54.

Listings sell for £33.54 on average, from £5.61 to £74.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.54 that is £0 to £3K a year per listing.

Average price
£33.54inside the $15 to $100 sweet spot
Price range
£5.61–£74.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #2,500 within Hobbies. It carries 447 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
69%
Out of stock, average day
5.2%
Average rank
#2,500in Hobbies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
48

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Neca products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

132

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 73%

Open market

4%

  • NECA84%
  • Zhongkaihua5%
  • The Noble Collection2%
  • GINGER TECH2%
  • Jada1%
  • Just Play1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Neca search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Neca search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neca132K/yr
  • neca figure78K/yr
  • horror figures71K/yr
  • neca horror figures50K/yr
  • neca figures19K/yr
  • horror action figures10K/yr

Reviews and returns

What reviews say buyers love and hate about Neca

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.6%of orders come back
“I would of expected it to be taller or same size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Neca questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data