neca
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£33.54avg listing price — sweet spot $15–$100
Price range
Great£5.61–£74.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great446.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£28K£28K/yr · 361K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, neca is a £28K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
neca market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £34K–£42K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #2,500
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 13%
- Out of stock
- 5.2%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
132
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
4%
- NECA84%
- Zhongkaihua5%
- The Noble Collection2%
- GINGER TECH2%
- Jada1%
- Just Play1%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 22 weeks — -19.2% search growth over the last 90 days.Top neca search terms
- neca132K/yr
- neca figure78K/yr
- horror figures71K/yr
- neca horror figures50K/yr
- neca figures19K/yr
- horror action figures10K/yr
Top neca products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NECA Official - Terrifier - Ultimate Art the Clown 7 Scale Action Figure
NECA£44.654.9★53 rev
NECA - Silence of the Lambs - 7
NECA£37.004.9★33 rev
Terminator 51911 Ultimate Tech Noir T-800 Figure 7-Inch
NECA£39.314.5★669 rev
Zhongkaihua Freddy Krueger Figure Freddy Krueger Action Figure 18CM PVC Model Christmas Home Desk Ornament Birthday Collection Halloween Decoration Gift For Adult
Zhongkaihua£17.464.4★56 rev
Halloween H20: 20 Years Later - Ultimate Michael Myers 7
NECA£43.174.7★15 rev
Newest
by launch date
Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts
GINGER TECH£16.123 rev
NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
NECA£33.212 rev
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
NECA£35.340 rev
NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure
NECA£39.819 rev
Halloween H20: 20 Years Later - Ultimate Michael Myers 7
NECA£43.1715 rev
Trending
90-day click momentumNECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
NECA£33.215.0★
Ghostface Action Figure 18cm Posable Horror Figurine with Accessorie PVC Model Statue for Collectors Home Décor Gifts
GINGER TECH£16.123.4★
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
NECA£35.340.0★
NECA Official - Halloween: Resurrection - Ultimate Michael Myers 7 Scale Action Figure
NECA£39.814.3★
Neca Friday the 13th 25th Anniversary Boxed Set with Two Figures
NECA£49.434.6★
What buyers say about neca
What buyers praise and complain about, mined from review topics.What buyers love
“its well made”
“Excellent collectable”
“Great value”
“a brilliant gift for any horror fan”
“Great attention to detail”
“handy storage for small things”
“has a substantial weight to it also”
“is exactly as advertised”
“great size”
“easy to assemble”
What buyers complain about
“I would of expected it to be taller or same size”
“Junk”
“Expensive”
“Eyes dont light up”
“This is direct false advertising”
“Failty”
“its hard to display this”
“a little tricky to move at first”
“ended up super glueing to a metal base”
“ballon doesnt stand up”
Top return reasons
Common questions
- Is neca profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 48 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the neca niche?
- 11 brands and 132 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in neca?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the neca niche?
- Listings span £5.61–£74.94; the average listing price is £33.54 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.