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National Geographic

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so National Geographic is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£170K/yr264K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
36%top-5 click share · 4 brands · 27 sellers

Flapen Score

National Geographic against its category

The dotted line is the Toys & Games average. Past it, National Geographic is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The National Geographic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for National Geographic 264K times last year and spent an estimated £170K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.2%
Market size, estimated
£170Ka year
Peak month
December5.9× the quietest month
Top search term
national geographic kids168K searches a year

02 · Price

A sale here is worth £20.19.

Listings sell for £20.19 on average, from £5.80 to £40.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £20.19 that is £2K to £5K a year per listing.

Average price
£20.19inside the $15 to $100 sweet spot
Price range
£5.80–£40.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #185 within Learning & Education. It carries 3,077 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#185in Learning & Education
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,077per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top National Geographic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

0%

  • Blue Marble88%
  • University Games9%
  • Greek Science2%
  • National Geographic1%

Demand

National Geographic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top National Geographic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • national geographic kids168K/yr
  • national geographic73K/yr
  • national geographic kids kit7K/yr
  • national geographic toys12K/yr
  • national geographic science kit5K/yr

Reviews and returns

What reviews say buyers love and hate about National Geographic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.13

Quite expensive

quite pricey

Overpriced

Size-Overall7%−0.02

Smaller than expected

small. mostly common varieties youd find like agates, quartz, pyrite, etc

Check out the size to not be disappointed as the dinosaurs are pretty small

Color6%−0.07

Disappointed - every crystal colourless

They were all colorless inside, mostly white and none of them were colorful

All were white/clear which caused some disappointment

Quality-Overall5%

It's like jelly

Poor quality

Fun/Entertainment Experience4%+1.15

It was quite disappointing and boring

Boring

Love

Fun/Entertainment Experience22%+1.15

Absolutely brilliant toy

Fantastic fun

Fun to build

Gifting Purpose16%+1.22

Gift for grandson

Well loved gift

Great gift

Value For Money9%−0.13

Good value

worth the price

good value

Quality-Overall8%

Excellent product

Good quality components

The first thing I noticed was the solid build quality

Ease Of Use5%+0.46

Easy to use

easy to follow

Easy to fold down

Return

0.7% Return rate 36% Fixable by listing

Size-Overall25%▆▂▄█▄▇

Smaller than expected

small. mostly common varieties youd find like agates, quartz, pyrite, etc

Check out the size to not be disappointed as the dinosaurs are pretty small

Quality-Overall13%▅▁█▄▅▃

It's like jelly

Poor quality

Gifting Purpose11%▇▆▁█▁▃

genuinely wish I had not gifted this to my 10 year old

Functionality-Overall10%██▄▆▃▇
Defective Material/Parts8%▁▁█▄▅▃

FAQ

Common National Geographic questions

Answered from the same tracked data.