National Geographic
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so National Geographic is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 4450
- Market size
- £170K/yr264K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 36%top-5 click share · 4 brands · 27 sellers
Flapen Score
National Geographic against its category
The dotted line is the Toys & Games average. Past it, National Geographic is stronger. Inside it, weaker.
Market
The National Geographic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for National Geographic 264K times last year and spent an estimated £170K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £170Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- national geographic kids168K searches a year
02 · Price
A sale here is worth £20.19.
Listings sell for £20.19 on average, from £5.80 to £40.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £20.19 that is £2K to £5K a year per listing.
- Average price
- £20.19inside the $15 to $100 sweet spot
- Price range
- £5.80–£40.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #185 within Learning & Education. It carries 3,077 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #185in Learning & Education
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,077per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top National Geographic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
- Price
- £20.84
- Rating
- 4.2/5
- Reviews
- 356
- Age
- 1y ago

NATIONAL GEOGRAPHIC Light Up Terrarium Kit for Kids - Build a Dinosaur Habitat with Real Plants & Gemstones Science Kit Dinosaur Toys for Kids
- Price
- £22.24
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 1y ago

NATIONAL GEOGRAPHIC Gemstone Dig Kit Dig Up 10 Real Gems & Crystals Science Kit for Kids Gem Digging Kit for Kids Mining Kit Rock Collection
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 1y ago

NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Insect Habitat with Magnified Viewers Tweezers & More
- Price
- £20.71
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago

NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
Trending
90-day click momentum
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
- Price
- £23.04
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 9mo ago

NATIONAL GEOGRAPHIC Stepping Stones for Kids 10 Durable Non-Slip Stones Encourage Toddler Balance & Motor Skills
- Price
- £23.12
- Rating
- 4.6/5
- Reviews
- 3,088
- Age
- 2y ago

NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago

NATIONAL GEOGRAPHIC Mega Gemstone Dig Kit Gemstones and Crystals Digging Kit Science Kit for Kids Gift for Girls and Boys Gems Rock Collection
- Price
- £20.07
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 1y ago

NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
- Price
- £20.84
- Rating
- 4.2/5
- Reviews
- 356
- Age
- 1y ago
Newest
by launch date
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
- Price
- £23.04
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 9mo ago

NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago

NATIONAL GEOGRAPHIC Flower & Herb Gardening Kit for Kids - Gardening Set with 3 Stainless Steel Pots Paint & Stickers Kids Plant Growing Kit
- Price
- £18.55
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago

NATIONAL GEOGRAPHIC Gigantic Gemstone Dig Kit Excavate 50 Real Gems from a Giant Dig Brick Gem Mining Kit for Kids STEM Rock Collection Activity Includes Tools & Learning Guide
- Price
- £25.24
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago

National Geographic Marble Run with Motorized Elevator - 95-Piece Marble Maze Kit with Motorized Spiral Lift 20 Marbles Storage Bag & More Perpetual Motion Machine Kids Physics Toys
- Price
- £30.23
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
0%
- Blue Marble88%
- University Games9%
- Greek Science2%
- National Geographic1%
Demand
National Geographic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top National Geographic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- national geographic kids168K/yr
- national geographic73K/yr
- national geographic kids kit7K/yr
- national geographic toys12K/yr
- national geographic science kit5K/yr
Reviews and returns
What reviews say buyers love and hate about National Geographic
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite expensive
quite pricey
Overpriced
Smaller than expected
small. mostly common varieties youd find like agates, quartz, pyrite, etc
Check out the size to not be disappointed as the dinosaurs are pretty small
Disappointed - every crystal colourless
They were all colorless inside, mostly white and none of them were colorful
All were white/clear which caused some disappointment
It's like jelly
Poor quality
It was quite disappointing and boring
Boring
Love
Absolutely brilliant toy
Fantastic fun
Fun to build
Gift for grandson
Well loved gift
Great gift
Good value
worth the price
good value
Excellent product
Good quality components
The first thing I noticed was the solid build quality
Easy to use
easy to follow
Easy to fold down
Return
0.7% Return rate 36% Fixable by listing
Smaller than expected
small. mostly common varieties youd find like agates, quartz, pyrite, etc
Check out the size to not be disappointed as the dinosaurs are pretty small
It's like jelly
Poor quality
genuinely wish I had not gifted this to my 10 year old
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common National Geographic questions
Answered from the same tracked data.









