National Geographic
National Geographic shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is National Geographic profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, National Geographic is a £170K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
National Geographic: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.0% over the last 90 days and 3.2% of searches end in a purchase.
£170K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top National Geographic products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
- Price
- £20.84
- Rating
- 4.2/5
- Reviews
- 356
- Age
- 1y ago
NATIONAL GEOGRAPHIC Light Up Terrarium Kit for Kids - Build a Dinosaur Habitat with Real Plants & Gemstones Science Kit Dinosaur Toys for Kids
- Price
- £22.24
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 1y ago
NATIONAL GEOGRAPHIC Gemstone Dig Kit Dig Up 10 Real Gems & Crystals Science Kit for Kids Gem Digging Kit for Kids Mining Kit Rock Collection
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 1y ago
NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Insect Habitat with Magnified Viewers Tweezers & More
- Price
- £20.71
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
Trending
90-day click momentum
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
- Price
- £23.04
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 9mo ago
NATIONAL GEOGRAPHIC Stepping Stones for Kids 10 Durable Non-Slip Stones Encourage Toddler Balance & Motor Skills
- Price
- £23.12
- Rating
- 4.6/5
- Reviews
- 3,088
- Age
- 2y ago
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
NATIONAL GEOGRAPHIC Mega Gemstone Dig Kit Gemstones and Crystals Digging Kit Science Kit for Kids Gift for Girls and Boys Gems Rock Collection
- Price
- £20.07
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 1y ago
NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
- Price
- £20.84
- Rating
- 4.2/5
- Reviews
- 356
- Age
- 1y ago
Newest
by launch dateNATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
- Price
- £23.04
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 9mo ago
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
- Price
- £25.17
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
NATIONAL GEOGRAPHIC Flower & Herb Gardening Kit for Kids - Gardening Set with 3 Stainless Steel Pots Paint & Stickers Kids Plant Growing Kit
- Price
- £18.55
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 1y ago
NATIONAL GEOGRAPHIC Gigantic Gemstone Dig Kit Excavate 50 Real Gems from a Giant Dig Brick Gem Mining Kit for Kids STEM Rock Collection Activity Includes Tools & Learning Guide
- Price
- £25.24
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago
National Geographic Marble Run with Motorized Elevator - 95-Piece Marble Maze Kit with Motorized Spiral Lift 20 Marbles Storage Bag & More Perpetual Motion Machine Kids Physics Toys
- Price
- £30.23
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
0%
- Blue Marble88%
- University Games9%
- Greek Science2%
- National Geographic1%
National Geographic demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top National Geographic search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- national geographic kids168K/yr
- national geographic73K/yr
- national geographic kids kit7K/yr
- national geographic toys12K/yr
- national geographic science kit5K/yr
What reviews say buyers love and hate about National Geographic
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Absolutely brilliant toy”
“Gift for grandson”
“Good value”
“Excellent product”
“Easy to use”
What buyers complain about
52% of reviews“Quite expensive”
“Smaller than expected”
“Disappointed - every crystal colourless”
“It's like jelly”
“It was quite disappointing and boring”
National Geographic return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common National Geographic questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
