national geographic
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£20.19avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good£5.80–£40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£170K£170K/yr · 264K searches
Review moat
Okay3,077.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, national geographic is a £170K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
national geographic market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £162K–£202K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.5%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
0%
- Blue Marble88%
- University Games9%
- Greek Science2%
- National Geographic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top national geographic search terms
- national geographic kids168K/yr
- national geographic73K/yr
- national geographic kids kit7K/yr
- national geographic toys12K/yr
- national geographic science kit5K/yr
Top national geographic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
Blue Marble£20.844.2★356 rev
NATIONAL GEOGRAPHIC Light Up Terrarium Kit for Kids - Build a Dinosaur Habitat with Real Plants & Gemstones Science Kit Dinosaur Toys for Kids
Blue Marble£22.244.6★288 rev
NATIONAL GEOGRAPHIC Gemstone Dig Kit Dig Up 10 Real Gems & Crystals Science Kit for Kids Gem Digging Kit for Kids Mining Kit Rock Collection
Blue Marble£11.414.5★288 rev
NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Insect Habitat with Magnified Viewers Tweezers & More
Blue Marble£20.714.6★270 rev
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
Blue Marble£25.174.4★237 rev
Newest
by launch date
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
Blue Marble£23.04119 rev
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
Blue Marble£25.17237 rev
NATIONAL GEOGRAPHIC Flower & Herb Gardening Kit for Kids - Gardening Set with 3 Stainless Steel Pots Paint & Stickers Kids Plant Growing Kit
Blue Marble£18.5587 rev
NATIONAL GEOGRAPHIC Gigantic Gemstone Dig Kit Excavate 50 Real Gems from a Giant Dig Brick Gem Mining Kit for Kids STEM Rock Collection Activity Includes Tools & Learning Guide
Blue Marble£25.24326 rev
National Geographic Marble Run with Motorized Elevator - 95-Piece Marble Maze Kit with Motorized Spiral Lift 20 Marbles Storage Bag & More Perpetual Motion Machine Kids Physics Toys
Blue Marble£30.23143 rev
Trending
90-day click momentumNATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
Blue Marble£23.044.4★
NATIONAL GEOGRAPHIC Stepping Stones for Kids 10 Durable Non-Slip Stones Encourage Toddler Balance & Motor Skills
Blue Marble£23.124.6★
NATIONAL GEOGRAPHIC Science Magic Kit 100+ Science Experiments and Magic Tricks for Kids Chemistry Set and STEM Activity Kit Fun Educational Science Toy for Boys and Girls
Blue Marble£25.174.4★
NATIONAL GEOGRAPHIC Mega Gemstone Dig Kit Gemstones and Crystals Digging Kit Science Kit for Kids Gift for Girls and Boys Gems Rock Collection
Blue Marble£20.074.5★
NATIONAL GEOGRAPHIC Rock Collection Box for Kids 300 Piece Gemstones Minerals & Crystals Science Kit Geology Gift for Boys & Girls
Blue Marble£20.844.2★
What buyers say about national geographic
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely brilliant toy”
“Gift for grandson”
“Good value”
“Excellent product”
“Easy to use”
“Great interactive learning tool”
“Also, was easy to assemble”
“it's not broken at all”
“As described thank you”
“-its more robust that I expected. its still in good shape after several days of almost constant flights”
What buyers complain about
“Quite expensive”
“Smaller than expected”
“Disappointed - every crystal colourless”
“It's like jelly”
“It was quite disappointing and boring”
“assembly was a bit frustrating”
“I did feel the clear plastic casing that you click together to hold your assembled skeleton in place felt a bit cheap”
“genuinely wish I had not gifted this to my 10 year old”
“Messy once done”
“Fins break easily”
Top return reasons
Common questions
- Is national geographic profitable to sell on Amazon United Kingdom?
- The niche generates £170K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the national geographic niche?
- 4 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in national geographic?
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.7%.
- When does demand for national geographic peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the national geographic niche?
- Listings span £5.80–£40.31; the average listing price is £20.19 (sweet spot $15–$100). The average incumbent carries 3,077 reviews — the moat a new listing must climb.