Skip to content

My Hero Academia Funko Pop

Fail

Shoppers spend only $28K a year here, so My Hero Academia Funko Pop is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£28K/yr267K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
24%top-5 click share · 18 brands · 217 sellers

Flapen Score

My Hero Academia Funko Pop against its category

The dotted line is the Toys & Games average. Past it, My Hero Academia Funko Pop is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Hero Academia Funko Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Hero Academia Funko Pop 267K times last year and spent an estimated £28K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Top search term
my hero academia funko pop97K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £4.86 to £103.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.43 that is £0 to £2K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£4.86–£103.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,362 within Hobbies. It carries 1,302 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
66%
Out of stock, average day
3.6%
Average rank
#1,362in Hobbies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,302per listing
Listings tracked
76

04 · Newcomers

Amazon counts 3 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top My Hero Academia Funko Pop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£560£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

217

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 63%

Open market

9%

  • Funko68%
  • Xinchangda9%
  • Zhongkaihua5%
  • Puruuige4%
  • BANPRESTO3%
  • POP2%
  • Open — no brand owns it (12 brands, 9%)

Demand

My Hero Academia Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top My Hero Academia Funko Pop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my hero academia funko pop97K/yr
  • mha funko pop62K/yr
  • bakugo55K/yr
  • mha figures21K/yr
  • funko pop mha10K/yr
  • funko pop my hero academia13K/yr
  • mha funko8K/yr

Reviews and returns

What reviews say buyers love and hate about My Hero Academia Funko Pop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.04

VERY expensive

Price was a little inflated when I bought this

Quality-Overall17%+0.37

Not well made

Bad Qualitu

Defective Material/Parts11%−0.04

Came with the top part damaged

Color11%−0.02

Colour tiny bit off

The hair colour is a bit off

Strength11%−0.04

Very flimsy, I personally think they look fake not good for the money

Love

Quality-Overall32%+0.37

Excellent quality, arrived in perfect condition

High quality, arrived quickly and packaged safely

Excellent quality

Collectibles19%+2.04

Excellent collectible

Great collection

happy to have in my collection

Gifting Purpose11%+1.09

That was a gift

Good Gift

Great birthday present for Manga fans

Advertised Vs Actual Product10%+0.35

As expected

exactly like the photo

it was as expected

Value For Money10%−0.04

Its so worth the money

really good price

Good value for money

Return

0.5% Return rate 3% Fixable by listing

Defective Material/Parts37%█▁▁▆▄▄

Came with the top part damaged

Gifting Purpose20%▁▁█▆▃▅
Quality-Overall9%▁█▆▁▁▁

Not well made

Bad Qualitu

Product Condition6%▁▁█▁▃▁
Water Resistance3%▁▁▁▁█▁

FAQ

Common My Hero Academia Funko Pop questions

Answered from the same tracked data.