Is my hero academia funko pop profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 76 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).

How competitive is the my hero academia funko pop niche?

18 brands and 217 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in my hero academia funko pop?

Top complaints mined from reviews: Value For Money, Quality-Overall, Defective Material/Parts. The return rate is 0.5%.

What does it cost to enter the my hero academia funko pop niche?

Listings span £4.86–£103.79; the average listing price is £15.43 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.

my hero academia funko pop

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Price range

Great£4.86–£103.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.43

avg listing price — sweet spot $15–$100

Review moat

Good1,302.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£28K

£28K/yr · 267K searches

According to Flapen's Amazon United Kingdom niche tracking, my hero academia funko pop is a £28K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

my hero academia funko pop market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £46K–£62K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,362
Page quality: 0%
Prime: 66%
Sponsored: 36%
Out of stock: 3.6%
Avg brand age: 39 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

217

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 63%

Open market

Funko68%
Xinchangda9%
Zhongkaihua5%
Puruuige4%
BANPRESTO3%
POP2%
Open — no brand owns it (12 brands, 9%)

Demand

Weekly Amazon search volume, last 30 weeks — +0.3% search growth over the last 90 days.

Open Trend

Top my hero academia funko pop search terms

my hero academia funko pop97K/yr -2.9%0.9% conv.
mha funko pop62K/yr +0.1%0.5% conv.
bakugo55K/yr +0.4%0.4% conv.
mha figures21K/yr +19.6%0.1% conv.
funko pop mha10K/yr +5.9%0.5% conv.
funko pop my hero academia13K/yr -7.5%1.9% conv.
mha funko8K/yr -11.1%0.7% conv.

All search terms

Top my hero academia funko pop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.414.7★82 rev

Funko POP! Plus: My Hero Academia - Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£11.014.6★215 rev

Funko Pop! Animation: My Hero Academia (MHA) - Izuku Midoriya - (MHA) - Deku With Gloves - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans

Funko£10.974.7★1,598 rev

Funko Pop! Animation: My Hero Academia (MHA) - (MHA) 2 Pack - Endeavor & Todoroki &Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans

Funko£19.194.8★564 rev

Funko Pop! Animation: My Hero Academia (MHA) - Kyouka Jirou - (MHA) - Hearing Hero: Earphone Jack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans

Funko£10.144.8★617 rev

Newest

by launch date

Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts

Zhongkaihua£10.722 rev

2mo ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.4182 rev

8mo ago

Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift

Puruuige£10.483 rev

9mo ago

Puruuige MHA Anime Figure Katsuki Bakugo Statue 10CM/3.94IN Collectible Action Figurine for Display or Gift

Puruuige£5.713 rev

9mo ago

Funko POP! Plus: My Hero Academia - Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£11.01215 rev

10mo ago

What buyers say about my hero academia funko pop

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Excellent quality, arrived in perfect condition”

Collectibles19%

“Excellent collectible”

Gifting Purpose11%

“That was a gift”

Advertised Vs Actual Product10%

“As expected”

Value For Money10%

“Its so worth the money”

Add-Ons/Attachments3%

“Easy to change other parts and attach”

Fun/Entertainment Experience3%

“Very good funko”

Material Quality2%

“Good vinyl”

Product Condition2%

“brand new”

Chain/Key Quality1%

“Good quality chain true to the Anime”

What buyers complain about

Value For Money17%

“VERY expensive”

Quality-Overall17%

“Not well made”

Defective Material/Parts11%

“Came with the top part damaged”

Color11%

“Colour tiny bit off”

Strength11%

“Very flimsy, I personally think they look fake not good for the money”

Size-Overall6%

“VERY small”

Chain/Key Quality6%

“You shouldnt be spending this kind of money on broken pieces of chains”

Adhesion/Stickiness6%

“The Izuku figure kept falling off the stand so I had to super glue it”

Ease Of Use6%

“its a bit hard to put it on the stand”

Top return reasons

Defective Material/Parts37%

Gifting Purpose20%

Quality-Overall9%

Product Condition6%

Water Resistance3%

Functionality-Overall3%

Size-Overall3%

Wrinkles3%

Material Quality3%

Scratch Resistance3%

Common questions

Is my hero academia funko pop profitable to sell on Amazon United Kingdom?: The niche generates £28K/yr across 76 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
How competitive is the my hero academia funko pop niche?: 18 brands and 217 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in my hero academia funko pop?: Top complaints mined from reviews: Value For Money, Quality-Overall, Defective Material/Parts. The return rate is 0.5%.
What does it cost to enter the my hero academia funko pop niche?: Listings span £4.86–£103.79; the average listing price is £15.43 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.