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My Hero Academia Funko Pop

Fail

Shoppers spend an estimated $28K a year here, so My Hero Academia Funko Pop is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£28K/yr267K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
24%top-5 click share · 18 brands · 217 sellers

Flapen Score

My Hero Academia Funko Pop against its category

The dotted line is the Toys & Games average. Past it, My Hero Academia Funko Pop is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Hero Academia Funko Pop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Hero Academia Funko Pop 267K times last year and spent an estimated £28K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Top search term
my hero academia funko pop97K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £4.86 to £103.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.43 that is £0 to £2K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£4.86–£103.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,362 within Hobbies. It carries 1,302 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
66%
Out of stock, average day
3.6%
Average rank
#1,362in Hobbies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,302per listing
Listings tracked
76

04 · Newcomers

3 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top My Hero Academia Funko Pop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£560£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

217

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 63%

Open market

9%

  • Funko68%
  • Xinchangda9%
  • Zhongkaihua5%
  • Puruuige4%
  • BANPRESTO3%
  • POP2%
  • Open — no brand owns it (12 brands, 9%)

Demand

My Hero Academia Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top My Hero Academia Funko Pop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my hero academia funko pop97K/yr
  • mha funko pop62K/yr
  • bakugo55K/yr
  • mha figures21K/yr
  • funko pop mha10K/yr
  • funko pop my hero academia13K/yr
  • mha funko8K/yr

Reviews and returns

What reviews say buyers love and hate about My Hero Academia Funko Pop

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.5%of orders come back
“VERY expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common My Hero Academia Funko Pop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data