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My Hero Academia Figures

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $20K a year here, so My Hero Academia Figures is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£20K/yr272K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
37%top-5 click share · 13 brands · 139 sellers

Flapen Score

My Hero Academia Figures against its category

The dotted line is the Toys & Games average. Past it, My Hero Academia Figures is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Hero Academia Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Hero Academia Figures 272K times last year and spent an estimated £20K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
0.5%
Market size, estimated
£20Ka year
Peak month
December3.2× the quietest month
Top search term
mha figure73K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £3.50 to £37.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£3.50–£37.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #968 within Hobbies. It carries 309 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
43%
Out of stock, average day
13.3%
Average rank
#968in Hobbies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top My Hero Academia Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£590£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

139

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

14%

  • Zhongkaihua22%
  • Xinchangda21%
  • BANPRESTO16%
  • Total Anime10%
  • Puruuige8%
  • Funko8%
  • Open — no brand owns it (7 brands, 14%)

Demand

My Hero Academia Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top My Hero Academia Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mha figure73K/yr
  • my hero academia figures81K/yr
  • deku figure27K/yr
  • my hero academia figure22K/yr
  • mha figures21K/yr
  • deku21K/yr
  • izuku midoriya figure11K/yr
  • izuku midoriya7K/yr
  • banpresto my hero academia9K/yr

Reviews and returns

What reviews say buyers love and hate about My Hero Academia Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.09

VERY expensive

Price was a little inflated when I bought this

Not worth the money spent on it whatsoever

Strength18%−0.10

Very flimsy, I personally think they look fake not good for the money

Im guessing the EVRI delivery driver felt this was too light to be fragile

So flimsy, should have taken note of previous reviews that seems to have disappeared

Ease Of Use15%+0.63

it's a bit hard to get the hads on

its a bit hard to put it on the stand

Quality-Overall13%+1.26

Not well made

Rubbish

Color10%−0.03

Colour tiny bit off

The hair colour is a bit off

Love

Quality-Overall33%+1.26

Excellent quality, arrived in perfect condition

High quality, arrived quickly and packaged safely

Excellent quality

Advertised Vs Actual Product14%+0.30

As expected

exactly like the photo

Its like the photo :D

Gifting Purpose12%+1.10

Was a present and is loved

Good Gift

This was a present for my partners birthday

Value For Money9%−0.09

Its so worth the money

Reasonable price compared to others

Cute and affordable

Collectibles9%+0.78

Great collection

now loves collecting the figures

Its been a great addition to his collection

Return

0.4% Return rate 5% Fixable by listing

Defective Material/Parts41%▁▃▁▁██
Quality-Overall21%▁▆█▁▁▁

Not well made

Rubbish

Mechanism Issues6%▁▁▁█▁▁
Gifting Purpose6%▁▁▁▁▁█
Smell6%▁▁▁▁█▁

FAQ

Common My Hero Academia Figures questions

Answered from the same tracked data.