My Hero Academia Figures
My Hero Academia Figures shows low returns (0.4%), but a small market ($20K/yr) keeps it on the watch list.
Flapen Score
Is My Hero Academia Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, My Hero Academia Figures is a £20K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
My Hero Academia Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.4% over the last 90 days and 0.5% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 42 products
Top My Hero Academia Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago
Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago
Trending
90-day click momentum
Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Xinchangda Anime MHA Figures Midoriya Izuku Figure Statue PVC Model Action Figure Statue Collectibles Tabletop Decorations
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 11mo ago
Puruuige Izuku Midoriya Collectible Figure MHA Anime Action Statue 10CM (3.94IN) Perfect for Display or Gift
- Price
- £5.73
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch dateZhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Xinchangda MHA Uraraka Ochako Figure Anime Uraraka Ochako Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago
Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
139
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
14%
- Zhongkaihua22%
- Xinchangda21%
- BANPRESTO16%
- Total Anime10%
- Puruuige8%
- Funko8%
- Open — no brand owns it (7 brands, 14%)
My Hero Academia Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Top My Hero Academia Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mha figure73K/yr
- my hero academia figures81K/yr
- deku figure27K/yr
- my hero academia figure22K/yr
- mha figures21K/yr
- deku21K/yr
- izuku midoriya figure11K/yr
- izuku midoriya7K/yr
- banpresto my hero academia9K/yr
What reviews say buyers love and hate about My Hero Academia Figures
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Excellent quality, arrived in perfect condition”
“As expected”
“Was a present and is loved”
“Its so worth the money”
“Great collection”
What buyers complain about
85% of reviews“VERY expensive”
“Very flimsy, I personally think they look fake not good for the money”
“it's a bit hard to get the hads on”
“Not well made”
“Colour tiny bit off”
My Hero Academia Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My Hero Academia Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
