Is my hero academia figures profitable to sell on Amazon United Kingdom?

The niche generates £20K/yr across 42 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the my hero academia figures niche?

13 brands and 139 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in my hero academia figures?

Top complaints mined from reviews: Value For Money, Strength, Ease Of Use. The return rate is 0.4%.

When does demand for my hero academia figures peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the my hero academia figures niche?

Listings span £3.50–£37.41; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.

my hero academia figures

Worth a look

Shows low returns (0.4%), but a small market ($20K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great308.83

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great£15.69

avg listing price — sweet spot $15–$100

Price range

Good£3.50–£37.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£20K

£20K/yr · 272K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, my hero academia figures is a £20K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

my hero academia figures market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £24K–£31K; units × avg price
Conversion rate: 0.5%
Avg BSR: #968
Page quality: 0%
Prime: 43%
Sponsored: 52%
Out of stock: 13.3%
Avg brand age: 47 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

139

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

14%

Zhongkaihua22%
Xinchangda21%
BANPRESTO16%
Total Anime10%
Puruuige8%
Funko8%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +20.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top my hero academia figures search terms

mha figure73K/yr +33.0%0.2% conv.
my hero academia figures81K/yr +20.0%0.4% conv.
deku figure27K/yr +16.3%0.4% conv.
my hero academia figure22K/yr +31.4%0.2% conv.
mha figures21K/yr +19.6%0.1% conv.
deku21K/yr +2.2%0.3% conv.
izuku midoriya figure11K/yr +56.4%0.7% conv.
izuku midoriya7K/yr -4.7%0.3% conv.
banpresto my hero academia9K/yr -51.1%0.2% conv.

All search terms

Top my hero academia figures products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Total Anime£17.064.4★19 rev

Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts

Zhongkaihua£24.802.7★6 rev

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.414.7★82 rev

Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift

Puruuige£10.484.4★3 rev

Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans

Gensly£14.794.6★27 rev

Newest

by launch date

Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts

Zhongkaihua£10.722 rev

2mo ago

Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts

Zhongkaihua£24.806 rev

3mo ago

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Total Anime£17.0619 rev

5mo ago

Xinchangda MHA Uraraka Ochako Figure Anime Uraraka Ochako Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£6.5582 rev

8mo ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.4182 rev

8mo ago

What buyers say about my hero academia figures

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Excellent quality, arrived in perfect condition”

Advertised Vs Actual Product14%

“As expected”

Gifting Purpose12%

“Was a present and is loved”

Value For Money9%

“Its so worth the money”

Collectibles9%

“Great collection”

Size-Overall7%

“Nice size”

Add-Ons/Attachments6%

“Easy to change other parts and attach”

Fun/Entertainment Experience2%

“Great toy”

Display-Overall2%

“looks fantastic on display”

What buyers complain about

Value For Money18%

“VERY expensive”

Strength18%

“Very flimsy, I personally think they look fake not good for the money”

Ease Of Use15%

“it's a bit hard to get the hads on”

Quality-Overall13%

“Not well made”

Color10%

“Colour tiny bit off”

Adhesion/Stickiness5%

“The Izuku figure kept falling off the stand so I had to super glue it”

Size-Overall5%

“VERY small”

Durability3%

“Had less than an hour and its broken”

Top return reasons

Defective Material/Parts41%

Quality-Overall21%

Mechanism Issues6%

Gifting Purpose6%

Smell6%

Advertised Vs Actual Product5%

Durability5%

Connectivity-Overall3%

Add-Ons/Attachments3%

Assembly/Installation3%

Common questions

Is my hero academia figures profitable to sell on Amazon United Kingdom?: The niche generates £20K/yr across 42 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the my hero academia figures niche?: 13 brands and 139 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in my hero academia figures?: Top complaints mined from reviews: Value For Money, Strength, Ease Of Use. The return rate is 0.4%.
When does demand for my hero academia figures peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the my hero academia figures niche?: Listings span £3.50–£37.41; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.