My Hero Academia
MaybeAn estimated 0.5% of orders come back. But buyers convert on only 0.8% of searches, so My Hero Academia is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £121K/yr1.1M searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 27%top-5 click share · 25 brands · 221 sellers
Flapen Score
My Hero Academia against its category
The dotted line is the Toys & Games average. Past it, My Hero Academia is stronger. Inside it, weaker.
Market
The My Hero Academia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for My Hero Academia 1.1M times last year and spent an estimated £121K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £121Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- my hero academia490K searches a year
02 · Price
A sale here is worth £13.81.
Listings sell for £13.81 on average, from £2.08 to £36.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.81 that is £0 to £1K a year per listing.
- Average price
- £13.81under the $15 to $100 sweet spot
- Price range
- £2.08–£36.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,081 within Hobbies. It carries 671 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 67%
- Out of stock, average day
- 8.1%
- Average rank
- #1,081in Hobbies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 671per listing
- Listings tracked
- 67
04 · Newcomers
3 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top My Hero Academia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Mystery Mini - My Hero Academia (MHA) - (MHA) - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans and Display
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 3y ago

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago

Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago

Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago

Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago

Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Newest
by launch date
Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago

Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago

Jay Franco Childrens Sony My Hero Academia Single Duvet Cover Set 100% Cotton Super Soft Bedding with Pillowcase Official Licensed Product Multi 2 Piece Set
- Price
- £17.02
- Rating
- 4.5/5
- Reviews
- 791
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
221
Est. top-5 brand share
60%
Top 20: 96%
Est. top-5 click share
27%
Top 20: 63%
Open market
35%
- Funko27%
- Zhongkaihua11%
- Xinchangda11%
- BANPRESTO6%
- MYSOMY6%
- Gensly5%
Demand
My Hero Academia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top My Hero Academia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my hero academia490K/yr
- mha158K/yr
- mha figure73K/yr
- my hero academia funko pop97K/yr
- my hero academia figures81K/yr
- my hero academia figure22K/yr
- mha figures21K/yr
- my hero academia merch32K/yr
- my hero27K/yr
- mha merch24K/yr
Reviews and returns
What reviews say buyers love and hate about My Hero Academia
We read the reviews and the return reasons for every product selling here.
“Very flimsy, I personally think they look fake not good for the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Hero Academia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









