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My Hero Academia

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 0.8% of searches, so My Hero Academia is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£121K/yr1.1M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
27%top-5 click share · 25 brands · 221 sellers

Flapen Score

My Hero Academia against its category

The dotted line is the Toys & Games average. Past it, My Hero Academia is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Hero Academia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Hero Academia 1.1M times last year and spent an estimated £121K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.8%
Market size, estimated
£121Ka year
Peak month
December2.7× the quietest month
Top search term
my hero academia490K searches a year

02 · Price

A sale here is worth £13.81.

Listings sell for £13.81 on average, from £2.08 to £36.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.81 that is £0 to £1K a year per listing.

Average price
£13.81under the $15 to $100 sweet spot
Price range
£2.08–£36.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,081 within Hobbies. It carries 671 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
67%
Out of stock, average day
8.1%
Average rank
#1,081in Hobbies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
671per listing
Listings tracked
67

04 · Newcomers

3 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top My Hero Academia products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

221

Est. top-5 brand share

60%

Top 20: 96%

Est. top-5 click share

27%

Top 20: 63%

Open market

35%

  • Funko27%
  • Zhongkaihua11%
  • Xinchangda11%
  • BANPRESTO6%
  • MYSOMY6%
  • Gensly5%

Demand

My Hero Academia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top My Hero Academia search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my hero academia490K/yr
  • mha158K/yr
  • mha figure73K/yr
  • my hero academia funko pop97K/yr
  • my hero academia figures81K/yr
  • my hero academia figure22K/yr
  • mha figures21K/yr
  • my hero academia merch32K/yr
  • my hero27K/yr
  • mha merch24K/yr

Reviews and returns

What reviews say buyers love and hate about My Hero Academia

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
0.5%of orders come back
“Very flimsy, I personally think they look fake not good for the money”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common My Hero Academia questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data