Is my hero academia profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 67 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the my hero academia niche?

25 brands and 221 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in my hero academia?

Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 0.5%.

When does demand for my hero academia peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the my hero academia niche?

Listings span £2.08–£36.90; the average listing price is £13.81 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

my hero academia

Worth a look

Shows low returns (0.5%), but weak search conversion (0.8%) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Review moat

Good670.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.81

avg listing price — sweet spot $15–$100

Price range

Good£2.08–£36.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£121K

£121K/yr · 1.1M searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, my hero academia is a £121K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

my hero academia market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £138K–£173K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,081
Page quality: 0%
Prime: 67%
Sponsored: 46%
Out of stock: 8.1%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

221

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

27%

Top 20: 63%

Open market

35%

Funko27%
Zhongkaihua11%
Xinchangda11%
BANPRESTO6%
MYSOMY6%
Gensly5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top my hero academia search terms

my hero academia490K/yr -15.2%0.4% conv.
mha158K/yr +8.7%0.2% conv.
mha figure73K/yr +33.0%0.2% conv.
my hero academia funko pop97K/yr -2.9%0.9% conv.
my hero academia figures81K/yr +20.0%0.4% conv.
my hero academia figure22K/yr +31.4%0.3% conv.
mha figures21K/yr +19.6%0.2% conv.
my hero academia merch32K/yr +7.5%0.9% conv.
my hero27K/yr -10.3%0.0% conv.
mha merch24K/yr +12.9%0.3% conv.

All search terms

Top my hero academia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Mystery Mini - My Hero Academia (MHA) - (MHA) - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans and Display

Funko£4.864.6★1,917 rev

Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations

Xinchangda£8.414.7★82 rev

Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans

Gensly£14.794.6★27 rev

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Total Anime£17.064.4★19 rev

Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift

Puruuige£10.484.4★3 rev

Newest

by launch date

Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts

Zhongkaihua£10.722 rev

2mo ago

Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts

Zhongkaihua£24.806 rev

3mo ago

Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)

MYSOMY£13.480 rev

4mo ago

Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green

Total Anime£17.0619 rev

5mo ago

Jay Franco Childrens Sony My Hero Academia Single Duvet Cover Set 100% Cotton Super Soft Bedding with Pillowcase Official Licensed Product Multi 2 Piece Set

Jay Franco£17.02791 rev

6mo ago

What buyers say about my hero academia

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent quality, arrived in perfect condition”

Gifting Purpose12%

“Was a present and is loved”

Value For Money10%

“Its so worth the money”

Advertised Vs Actual Product10%

“As expected”

Collectibles9%

“Great collection”

Size-Overall7%

“Nice size”

Add-Ons/Attachments3%

“Easy to change other parts and attach”

Fun/Entertainment Experience3%

“Great family game”

Warmth2%

“It's soft and warm”

Product Condition2%

“brand new”

What buyers complain about

Strength13%

“Very flimsy, I personally think they look fake not good for the money”

Value For Money13%

“VERY expensive”

Quality-Overall13%

“Not well made”

Stitch/Finish/Polish8%

“Most of the seams arrived unstitched”

Color8%

“Colour tiny bit off”

Size-Overall6%

“VERY small”

Chain/Key Quality4%

“You shouldnt be spending this kind of money on broken pieces of chains”

Ease Of Use4%

“its a bit hard to put it on the stand”

Adhesion/Stickiness4%

“The Izuku figure kept falling off the stand so I had to super glue it”

Comfort-Overall3%

“it's annoying to walk with”

Top return reasons

Defective Material/Parts28%

Quality-Overall13%

Gifting Purpose13%

Binding Quality4%

Water Resistance4%

Wrinkles4%

Smell4%

Size-Overall4%

Product Condition4%

Mechanism Issues4%

Common questions

Is my hero academia profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 67 tracked products. 3 of 24 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the my hero academia niche?: 25 brands and 221 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in my hero academia?: Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 0.5%.
When does demand for my hero academia peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the my hero academia niche?: Listings span £2.08–£36.90; the average listing price is £13.81 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.