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My Hero Academia

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 0.8% of searches, so My Hero Academia is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£121K/yr1.1M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
27%top-5 click share · 25 brands · 221 sellers

Flapen Score

My Hero Academia against its category

The dotted line is the Toys & Games average. Past it, My Hero Academia is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Hero Academia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Hero Academia 1.1M times last year and spent an estimated £121K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.8%
Market size, estimated
£121Ka year
Peak month
December2.7× the quietest month
Top search term
my hero academia490K searches a year

02 · Price

A sale here is worth £13.81.

Listings sell for £13.81 on average, from £2.08 to £36.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.81 that is £0 to £1K a year per listing.

Average price
£13.81under the $15 to $100 sweet spot
Price range
£2.08–£36.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,081 within Hobbies. It carries 671 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
67%
Out of stock, average day
8.1%
Average rank
#1,081in Hobbies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
671per listing
Listings tracked
67

04 · Newcomers

Amazon counts 3 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top My Hero Academia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

221

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

27%

Top 20: 63%

Open market

35%

  • Funko27%
  • Zhongkaihua11%
  • Xinchangda11%
  • BANPRESTO6%
  • MYSOMY6%
  • Gensly5%

Demand

My Hero Academia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top My Hero Academia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my hero academia490K/yr
  • mha158K/yr
  • mha figure73K/yr
  • my hero academia funko pop97K/yr
  • my hero academia figures81K/yr
  • my hero academia figure22K/yr
  • mha figures21K/yr
  • my hero academia merch32K/yr
  • my hero27K/yr
  • mha merch24K/yr

Reviews and returns

What reviews say buyers love and hate about My Hero Academia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%−0.04

Very flimsy, I personally think they look fake not good for the money

Im guessing the EVRI delivery driver felt this was too light to be fragile

So flimsy, should have taken note of previous reviews that seems to have disappeared

Value For Money13%−0.02

VERY expensive

Price was a little inflated when I bought this

Not worth the money spent on it whatsoever

Quality-Overall13%+0.75

Not well made

Bad Qualitu

Rubbish

Stitch/Finish/Polish8%−0.03

Most of the seams arrived unstitched

Color8%−0.01

Colour tiny bit off

The hair colour is a bit off

Love

Quality-Overall29%+0.75

Excellent quality, arrived in perfect condition

High quality, arrived quickly and packaged safely

Excellent quality

Gifting Purpose12%+0.80

Was a present and is loved

Good Gift

Great birthday gift

Value For Money10%−0.02

Its so worth the money

really good price

Good value for money

Advertised Vs Actual Product10%+0.48

As expected

exactly like the photo

Its like the photo :D

Collectibles9%+1.18

Great collection

happy to have in my collection

loves collecting these figures

Return

0.5% Return rate 5% Fixable by listing

Defective Material/Parts28%▁▁▁▁▆█
Quality-Overall13%▁█▅▁▁▁

Not well made

Bad Qualitu

Rubbish

Gifting Purpose13%▁▁▁█▃▄
Binding Quality4%▁▁█▁▁▁
Water Resistance4%▁▁▁▁█▁

FAQ

Common My Hero Academia questions

Answered from the same tracked data.