My Hero Academia
My Hero Academia shows low returns (0.5%), but weak search conversion (0.8%) keeps it on the watch list.
Flapen Score
Is My Hero Academia profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, My Hero Academia is a £121K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
My Hero Academia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.5% over the last 90 days and 0.8% of searches end in a purchase.
£121K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 67 products
Top My Hero Academia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Mystery Mini - My Hero Academia (MHA) - (MHA) - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans and Display
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 3y ago
Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 8mo ago
Gensly 9 Pcs Anime Mini Figures with Base MHA Character Series Set Izuku Midoriya Bakugou Katsuki Ochaco Uraraka Collection Model for Fans
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Trending
90-day click momentum
Zhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Puruuige MHA Anime Figures 2PCS Set Izuku Midoriya/Himiko Toga/Shouto Todoroki Statues 3.94-Inch (10CM) Collectible Action Figurines for Display or Gift
- Price
- £10.48
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9mo ago
Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Newest
by launch dateZhongkaihua MHA Bakugou Katsuki Figure School Uniform Styling Anime Character Bakugou Manga Action Figure 19CM PVC Model Collectible MHA Gifts
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Zhongkaihua Midoriya Izuku Action Figure with Swappable Faceplates MHA Izuku Figurine 15CM PVC Jointed Movable Statue Collectible Gifts
- Price
- £24.80
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Anime Lover Crossbody Bag Anime Character Gifts Anime Shoulder Bag Manga Gift (1-A cbbl2)
- Price
- £13.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago
Jay Franco Childrens Sony My Hero Academia Single Duvet Cover Set 100% Cotton Super Soft Bedding with Pillowcase Official Licensed Product Multi 2 Piece Set
- Price
- £17.02
- Rating
- 4.5/5
- Reviews
- 791
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
221
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
27%
Top 20: 63%
Open market
35%
- Funko27%
- Zhongkaihua11%
- Xinchangda11%
- BANPRESTO6%
- MYSOMY6%
- Gensly5%
My Hero Academia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top My Hero Academia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- my hero academia490K/yr
- mha158K/yr
- mha figure73K/yr
- my hero academia funko pop97K/yr
- my hero academia figures81K/yr
- my hero academia figure22K/yr
- mha figures21K/yr
- my hero academia merch32K/yr
- my hero27K/yr
- mha merch24K/yr
What reviews say buyers love and hate about My Hero Academia
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Excellent quality, arrived in perfect condition”
“Was a present and is loved”
“Its so worth the money”
“As expected”
“Great collection”
What buyers complain about
76% of reviews“Very flimsy, I personally think they look fake not good for the money”
“VERY expensive”
“Not well made”
“Most of the seams arrived unstitched”
“Colour tiny bit off”
My Hero Academia return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My Hero Academia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
