My First Doll

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

3.1%

Market size, estimated

£32Ka year

Peak month

December3.3× the quietest month

Top search term

my first doll19K searches a year

Listings sell for £12.45 on average, from £7.62 to £23.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price

£12.45under the $15 to $100 sweet spot

Price range

£7.62–£23.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #272 within Baby & Toddler Toys. It carries 1,251 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

4.2%

Average rank

#272in Baby & Toddler Toys

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,251per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months