Musical Toys for 1 Year Old
MaybeThe top 5 products take only 23% of clicks. But demand is soft, at -8.7% this quarter, so Musical Toys for 1 Year Old is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £156K/yr444K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 23%top-5 click share · 48 brands · 192 sellers
Flapen Score
Musical Toys for 1 Year Old against its category
The dotted line is the Toys & Games average. Past it, Musical Toys for 1 Year Old is stronger. Inside it, weaker.
Market
The Musical Toys for 1 Year Old market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Musical Toys for 1 Year Old 444K times last year and spent an estimated £156K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £156Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- vtech toys214K searches a year
02 · Price
A sale here is worth £15.38.
Listings sell for £15.38 on average, from £4.32 to £30.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £15.38 that is £0 to £2K a year per listing.
- Average price
- £15.38inside the $15 to $100 sweet spot
- Price range
- £4.32–£30.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #63 within Baby & Toddler Toys. It carries 2,997 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 99%
- Out of stock, average day
- 3.8%
- Average rank
- #63in Baby & Toddler Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,997per listing
- Listings tracked
- 106
04 · Newcomers
Amazon counts 15 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Musical Toys for 1 Year Old products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LeapFrog 601503 Learning Friends 100 Words Baby Book Educational and Interactive Bilingual Playbook Toy Toddler and Pre School Boys & Girls 1 2 3 4+ Year Olds Multi-Colour One Size
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 13,566
- Age
- 8y ago
VTech 3-in-1 Sports Centre Baby Interactive Toy with Colours and Sounds Learning with Role-Play Suitable for Baby Boys & Girls from 12 to 36 Months (Yellow/Blue) English Version
- Price
- £29.57
- Rating
- 4.7/5
- Reviews
- 1,210
- Age
- 5y ago
VTech Crawl & Learn Baby Activity Ball Baby Play Centre Educational Baby Musical Toy Sound Toy With Lights Numbers & Music Babies & Toddlers 6 Months+ Boys & Girls English Version
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 2,053
- Age
- 9y ago
VTech Baby Nursery Rhymes Book Light Up Interactive Musical Baby Book with Sounds and Phrases Suitable for Babies from 6 Months+ English Version
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 5,494
- Age
- 17y ago
VTech Baby Cutie Puppy Carrier Interactive Role-Play Toy with 6 Accessories Light-up Buttons with Music Sounds & Phrases Gift for Babies 9 18 24 months +
- Price
- £14.13
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 2y ago
Trending
90-day click momentum
VTech Road Rescue Car Carrier Interactive Car Carrier Truck Includes 2 Cars 55+ Sound Effects Motor Skills Development Suitable for Ages 12 18 24 Months English Version
- Price
- £13.64
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Ms. Rachel Official Electronic Sing-Along Song Player with 14 Musical Sounds Educational Toys & Toddler Toys for Girls & Boys Ages 1-3+
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
VTech First Steps Baby Walker | Push Along Walker Baby Toy with Shapes Sounds Music Phrases Pretend Play and More | Suitable for Babies from 6 Months 1 2 & 3 Year Olds Boys & Girls Pink
- Price
- £21.87
- Rating
- 4.8/5
- Reviews
- 3,325
- Age
- 8y ago
Umatoll Baby Balance Bike for 1 Year Old Boys Girls 12-24 Months Toddler Balance Bike with Removable Basket Adjustable Seat 4 Wheels Infant Bike First Birthday Gift (Green)
- Price
- £24.60
- Rating
- 4.8/5
- Reviews
- 5,199
- Age
- 2y ago
Newest
by launch date
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Ms. Rachel Official Electronic Sing-Along Song Player with 14 Musical Sounds Educational Toys & Toddler Toys for Girls & Boys Ages 1-3+
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
VTech Tune In TV Interactive Learning Toy Encourages Language Development Develops Fine Motor Skills Suitable for Ages 12 18 24 36 Months English Version
- Price
- £19.71
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago
VTech Road Rescue Car Carrier Interactive Car Carrier Truck Includes 2 Cars 55+ Sound Effects Motor Skills Development Suitable for Ages 12 18 24 Months English Version
- Price
- £13.64
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
48 rising
Sellers
192
Top-5 brand share
71%
Top 20: 88%
Top-5 click share
23%
Top 20: 56%
Open market
27%
- VTech50%
- Lehoo Castle8%
- LeapFrog7%
- Vanplay4%
- hahaland3%
- Rodzon2%
Demand
Musical Toys for 1 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Musical Toys for 1 Year Old search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vtech toys214K/yr
- musical toys for 1 year old47K/yr
- baby boy first birthday gift13K/yr
- musical toys for 1+ year old26K/yr
- vtech toys 1 year old38K/yr
- gifts for 1 year old boys uk6K/yr
- v tech toys for 1 year olds20K/yr
- 12 months toys7K/yr
- toys for under 1 year old10K/yr
- vtech toys 1+ year old22K/yr
Reviews and returns
What reviews say buyers love and hate about Musical Toys for 1 Year Old
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really small
It is currently quite short
they are way too narrow
Overpriced
looks more expensive than it was
Just a little expensive
Disappointing Quality and Not as Fun as Expected
Not good quality
They're very low quality
broke within a few weeks
Stopped working after a handful of uses
Broke in 1 month
Noisy
This is very noisy
Extremely loud
Love
Fun toy
Good fun
Entertaining toy
Excellent product
The build quality feels solid
Good quality cups
Good value for money
Cheapest price
Great value
Birthday gift
Perfect for gifting
Beautiful gift
the colors are very bright
Lovely colours
the colours are nice
Return
1.2% Return rate 28% Fixable by listing
Really small
It is currently quite short
they are way too narrow
Did not work
Also doesn't work very well
Duck not working
Disappointing Quality and Not as Fun as Expected
Not good quality
They're very low quality
it looks like some else's damaged product
Some bits of the drum sticks were broken
Broken toy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Musical Toys for 1 Year Old questions
Answered from the same tracked data.