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Murder Mystery Games for Adults

Fail

The top 5 products take 100% of clicks, so Murder Mystery Games for Adults is a Fail.

Flapen Score
21
21 / 100
Ranks 1,760 of 1,773 Toys & Games niches · −23 vs the category median of 44
Market size
£3K/yr18K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Murder Mystery Games for Adults against its category

The dotted line is the Toys & Games average. Past it, Murder Mystery Games for Adults is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Murder Mystery Games for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Murder Mystery Games for Adults 18K times last year and spent an estimated £3K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.2%
Market size, estimated
£3Ka year
Peak month
December7.7× the quietest month
Top search term
mystery games11K searches a year

02 · Price

A sale here is worth £14.64.

Listings sell for £14.64 on average, from £11.73 to £16.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.64 that is £0 to £1K a year per listing.

Average price
£14.64under the $15 to $100 sweet spot
Price range
£11.73–£16.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #48 within Games & Accessories. It carries 3,576 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#48in Games & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,576per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Murder Mystery Games for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£297£594£892£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cryptic Killers65%
  • Trench and Trilby35%

Demand

Murder Mystery Games for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Reviews and returns

What reviews say buyers love and hate about Murder Mystery Games for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use10%+0.39

Not easy

Its not easy to work out so took longer than expected

definitely not easy

Value For Money8%−0.03

Could be a bit cheaper

Considering no board could be cheaper

A little bit pricey

Hard Feel8%−0.01

it was so hard

still hard

Slightly hard at times

Instructions/User Manual/Troubleshooting7%−0.05

Instructions could have been clearer since it led us to use unnecessary things

There's no specific route to take which we didn't realise to begin with

Difficulty Level6%+0.21

Hardest yet

just takes a lot of patience

4.5/5 difficulty - was our first time

Love

Fun/Entertainment Experience69%+1.91

Fun game

Brilliant fun

Extremely entertaining

Value For Money6%−0.03

Great value

Money well spent

Excellent value for money

Trivia Games5%+0.17

Really well put together mystery game, good fun

Great fun for mystery lovers

Good quality with an amazing array of clues and additional information

Quality-Overall4%0.00

Excellent Quality

The clues are great quality

really well made

Gifting Purpose3%+0.70

Ideal gift

Good gift

Good gift idea

Return

0.5% Return rate 29% Fixable by listing

Advertised Vs Actual Product29%▆▃█▁▁█

except for a few photos it was all just text

Quality-Overall24%▃▂▁▁█▁

Not quite as good

Functionality-Overall10%▁▂▁█▁▁
Scratch Resistance10%▆▁▁▁▁█
Hard Feel10%▁▁█▁▁▁

it was so hard

still hard

Slightly hard at times

FAQ

Common Murder Mystery Games for Adults questions

Answered from the same tracked data.