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Multiplication Pop It 12x12

soft demand (-57.3% this quarter) — Multiplication Pop It 12x12 doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 12Growth 0Conversion 85Competition 61Returns 99Price range 48Avg price 21Brand share 56Review moat 96Quality gap 25
This niche Category average

Is Multiplication Pop It 12x12 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Multiplication Pop It 12x12 is a £48K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Multiplication Pop It 12x12: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -57.3% over the last 90 days and 9.4% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr10K
Search volume / yr-57.3%69K
Conversion rate9.4%
Avg price£7.48

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 29
Top-5 product click share48%
Open market28%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement100%
New entrants (1y)17· 1 succeeded
Avg rating4.6★
Avg reviews74

Top Multiplication Pop It 12x12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

24%

  • Guhupoy22%
  • Generic20%
  • WaelthKey14%
  • Wanheart8%
  • Penitue8%
  • Twinsun4%

Multiplication Pop It 12x12 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR9.4%Products25Brands18Top 5 Brands72%OOS Rate10.2%Rating4.6★Reviews74Avg BSR#258
5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 23.2×

Top Multiplication Pop It 12x12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • times table poppet32K/yr
  • multiplication pop it19K/yr
  • times tables poppit6K/yr
  • times table pop it3K/yr
  • maths poppet times tables6K/yr
  • multiplication pop it 12x124K/yr

What reviews say buyers love and hate about Multiplication Pop It 12x12

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience26%

Great fun

Educational-Overall16%

Great for kids to learn

Quality-Overall14%

Build quality is decent

Ease Of Use10%

Very easy to use

Color4%

Colourful

What buyers complain about

58% of reviews
Advertised Vs Actual Product11%

I hate false advertising

Size-Overall10%

This is quite small

Value For Money9%

although pretty expensive at £27.99

Educational-Overall7%

It really hasn't for her yet, and what she knows, she knows through learning through rote rather than by understanding how numbers work and relate

Thickness5%

- Flashcards are a bit thin

Multiplication Pop It 12x12 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Quality-Overall
17%
3Advertised Vs Actual Product
17%
4Value For Money
11%
5Functionality-Overall
11%

Common Multiplication Pop It 12x12 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Multiplication Pop It 12x12 46/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 25 tracked products. 1 of 17 products launched in the last 360 days are still selling. Search demand moved -57.3% over the last 90 days.
Search demand for Multiplication Pop It 12x12 on Amazon United Kingdom peaks in Feb–Sep–Oct–Nov–Dec, where the busiest month runs 23.2× the quietest.