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Multiplication Pop It 12x12

Fail

Demand is soft, at -57.3% this quarter, so Multiplication Pop It 12x12 is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£48K/yr69K searches / yr
90-day growth
-57.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 29 sellers

Flapen Score

Multiplication Pop It 12x12 against its category

The dotted line is the Toys & Games average. Past it, Multiplication Pop It 12x12 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multiplication Pop It 12x12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multiplication Pop It 12x12 69K times last year and spent an estimated £48K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-57.3%
Conversion, latest week
9.4%
Market size, estimated
£48Ka year
Peak month
October23.2× the quietest month
Top search term
times table poppet32K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £4.23 to £24.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.48 that is £2K to £4K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£4.23–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #258 within Novelty & Gag Toys. It carries 74 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#258in Novelty & Gag Toys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
74per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Multiplication Pop It 12x12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

24%

  • Guhupoy22%
  • Generic20%
  • WaelthKey14%
  • Wanheart8%
  • Penitue8%
  • Twinsun4%

Demand

Multiplication Pop It 12x12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Multiplication Pop It 12x12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • times table poppet32K/yr
  • multiplication pop it19K/yr
  • times tables poppit6K/yr
  • times table pop it3K/yr
  • maths poppet times tables6K/yr
  • multiplication pop it 12x124K/yr

Reviews and returns

What reviews say buyers love and hate about Multiplication Pop It 12x12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product11%−0.10

I hate false advertising

Not as described

Size-Overall10%−0.06

This is quite small

the poppit spaces are small

The metal rings are a small thing

Value For Money9%−0.02

although pretty expensive at £27.99

It feels a bit over-priced for what it is

Only slight downside is the cost, I do feel £27 is quite expensive, however, I guess you get what you pay for

Educational-Overall7%+1.52

It really hasn't for her yet, and what she knows, she knows through learning through rote rather than by understanding how numbers work and relate

Thickness5%−0.01

- Flashcards are a bit thin

fairly thin popper

Love

Fun/Entertainment Experience26%+1.36

Great fun

keeps kids engaged

A very engaging game

Educational-Overall16%+1.52

Great for kids to learn

Educational and fun

perfect for homeschooling

Quality-Overall14%+0.29

Build quality is decent

Everything is well made

The set itself is well made

Ease Of Use10%+0.53

Very easy to use

the pieces are easy to use

Easy to learn an use

Color4%+0.33

Colourful

Extra gift for my grandson lovely bright colours

this one has straight lines of colour

Return

0.3% Return rate 39% Fixable by listing

Size-Overall22%▇▁▁█▁▁

This is quite small

the poppit spaces are small

The metal rings are a small thing

Quality-Overall17%▁▁▁▃▁█

Not the best

Advertised Vs Actual Product17%▁▅▁▅█▁

I hate false advertising

Not as described

Value For Money11%▁▅▁▁█▁

although pretty expensive at £27.99

It feels a bit over-priced for what it is

Only slight downside is the cost, I do feel £27 is quite expensive, however, I guess you get what you pay for

Functionality-Overall11%█▁▁▁▁▆

FAQ

Common Multiplication Pop It 12x12 questions

Answered from the same tracked data.