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Multiplication Pop It 12x12

Fail

Demand is soft, at -57.3% this quarter, so Multiplication Pop It 12x12 is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£48K/yr69K searches / yr
90-day growth
-57.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 29 sellers

Flapen Score

Multiplication Pop It 12x12 against its category

The dotted line is the Toys & Games average. Past it, Multiplication Pop It 12x12 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multiplication Pop It 12x12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multiplication Pop It 12x12 69K times last year and spent an estimated £48K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-57.3%
Conversion, latest week
9.4%
Market size, estimated
£48Ka year
Peak month
October23.2× the quietest month
Top search term
times table poppet32K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £4.23 to £24.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.48 that is £2K to £4K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£4.23–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #258 within Novelty & Gag Toys. It carries 74 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#258in Novelty & Gag Toys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
74per listing
Listings tracked
25

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Multiplication Pop It 12x12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

29

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 96%

Open market

24%

  • Guhupoy22%
  • Generic20%
  • WaelthKey14%
  • Wanheart8%
  • Penitue8%
  • Twinsun4%

Demand

Multiplication Pop It 12x12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Multiplication Pop It 12x12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • times table poppet32K/yr
  • multiplication pop it19K/yr
  • times tables poppit6K/yr
  • times table pop it3K/yr
  • maths poppet times tables6K/yr
  • multiplication pop it 12x124K/yr

Reviews and returns

What reviews say buyers love and hate about Multiplication Pop It 12x12

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“I hate false advertising”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Multiplication Pop It 12x12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data