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Mtg Commander Deck

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Mtg Commander Deck is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£287K/yr402K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
25%top-5 click share · 2 brands · 224 sellers

Flapen Score

Mtg Commander Deck against its category

The dotted line is the Toys & Games average. Past it, Mtg Commander Deck is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Commander Deck market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mtg Commander Deck 402K times last year and spent an estimated £287K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.5%
Market size, estimated
£287Ka year
Top search term
mtg commander deck153K searches a year

02 · Price

A sale here is worth £47.17.

Listings sell for £47.17 on average, from £15.46 to £131.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £47.17 that is £0 to £5K a year per listing.

Average price
£47.17inside the $15 to $100 sweet spot
Price range
£15.46–£131.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #275 within Games & Accessories. It carries 518 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
69%
Out of stock, average day
10.2%
Average rank
#275in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
55

04 · Newcomers

18 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mtg Commander Deck products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

224

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

25%

Top 20: 75%

Open market

0%

  • Magic: The Gathering100%
  • ICEMOR0%
  • Open — no brand owns it (0%)

Demand

Mtg Commander Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Mtg Commander Deck search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mtg commander deck153K/yr
  • magic the gathering commander deck101K/yr
  • commander deck46K/yr
  • mtg commander21K/yr
  • mtg precon15K/yr
  • magic the gathering commander16K/yr
  • mtg precon commander deck11K/yr
  • magic commander deck10K/yr
  • commander precon8K/yr
  • magic the gathering deck9K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Commander Deck

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
23%of negative reviews mention “Value For Money”
0.8%of orders come back
“Its quite expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mtg Commander Deck questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data