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Mtg Commander Deck

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Mtg Commander Deck is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£287K/yr402K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
25%top-5 click share · 2 brands · 224 sellers

Flapen Score

Mtg Commander Deck against its category

The dotted line is the Toys & Games average. Past it, Mtg Commander Deck is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Commander Deck market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mtg Commander Deck 402K times last year and spent an estimated £287K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.5%
Market size, estimated
£287Ka year
Top search term
mtg commander deck153K searches a year

02 · Price

A sale here is worth £47.17.

Listings sell for £47.17 on average, from £15.46 to £131.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £47.17 that is £0 to £5K a year per listing.

Average price
£47.17inside the $15 to $100 sweet spot
Price range
£15.46–£131.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #275 within Games & Accessories. It carries 518 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
69%
Out of stock, average day
10.2%
Average rank
#275in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
55

04 · Newcomers

Amazon counts 18 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mtg Commander Deck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

224

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 75%

Open market

0%

  • Magic: The Gathering100%
  • ICEMOR0%
  • Open — no brand owns it (0%)

Demand

Mtg Commander Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Mtg Commander Deck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtg commander deck153K/yr
  • magic the gathering commander deck101K/yr
  • commander deck46K/yr
  • mtg commander21K/yr
  • mtg precon15K/yr
  • magic the gathering commander16K/yr
  • mtg precon commander deck11K/yr
  • magic commander deck10K/yr
  • commander precon8K/yr
  • magic the gathering deck9K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Commander Deck

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.02

Its quite expensive

Not worth the price

I cannot say that it is good value for money

Print Quality15%−0.09

incorrectly printed lands

seen several reviews suggesting very poor print quality in this set

Quality-Overall10%−0.06

- final value of the cards is pretty poor

The card quality is horrible

Bad quality

Color8%+0.31

A solid deck a little unsure about the 5 colors at first

Advertised Vs Actual Product8%−0.07

Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising

Love

Value For Money21%−0.02

Fantastic price

Great value for money

Worth it at a discount

Quality-Overall15%−0.06

Build quality is solid for the price

Great quality

Great quality and plenty of dividers to keep it all neat

Fun/Entertainment Experience12%+0.55

Its a fun set to play with

Fun deck

Great fun

Suitability Beginner10%+0.98

Good for starters

Great place to start

Best for beginners

Collectibles8%0.00

Its really well-designed and makes storing and transporting his collection simple

Nice little set

Great set of cards

Return

0.8% Return rate 5% Fixable by listing

Value For Money44%▇██▃▆▁

Its quite expensive

Not worth the price

I cannot say that it is good value for money

Gifting Purpose22%▁▇▁▅█▅

Gift for my husband so that was disappointing

Product Condition9%▁▁▄█▁▅
Defective Material/Parts7%█▁▁▃▃▁
Advertised Vs Actual Product5%▁▁▄▁▁█

Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising

FAQ

Common Mtg Commander Deck questions

Answered from the same tracked data.