Skip to content

Mtg Card Sleeves

Fail

Shoppers spend only $62K a year here, so Mtg Card Sleeves is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£62K/yr104K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
49%top-5 click share · 12 brands · 63 sellers

Flapen Score

Mtg Card Sleeves against its category

The dotted line is the Toys & Games average. Past it, Mtg Card Sleeves is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Card Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mtg Card Sleeves 104K times last year and spent an estimated £62K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
5.9%
Market size, estimated
£62Ka year
Peak month
June1.3× the quietest month
Top search term
mtg sleeves45K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £4.47 to £22.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£4.47–£22.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Collectible Toys. It carries 2,743 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Collectible Toys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,743per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mtg Card Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

7%

  • Dragon Shield40%
  • TiopLior24%
  • ViEinkaufen10%
  • Mlikero9%
  • Boltquan8%
  • Homthy2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Mtg Card Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mtg Card Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtg sleeves45K/yr
  • mtg card sleeves35K/yr
  • magic the gathering sleeves12K/yr
  • magic the gathering card sleeves8K/yr
  • magic card sleeves4K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Card Sleeves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.09

Doesn't fit 100 cards

Does not fit Yu-gi-oh

Not perfect fit

Grip9%−0.03

Can be too slippery

Slippery

Too slippery to be practical

Quality-Overall7%+0.99

lower quality than others for similar price on Amazon

Poor quality

quality could be a little better

Color7%+0.61

Avoid using those 2 colours

The downside is there are so many colours

Thickness7%−0.02

feel a little thicker

they are quite thin for my standard

Very basic thin sleeves

Love

Quality-Overall23%+0.99

Good quality for cheap

Good quality for Pokemon and lorcana cards

Good Quality

Size-Overall16%−0.09

Great fit

Perfect size and fit trading cards quite well

Good fit around Pokémon cards

Value For Money16%+1.11

Cheap Price

Good deal

Good value for money

Advertised Vs Actual Product10%+0.83

Do the job

As described

Perfect as intented

Color8%+0.61

love the colour

The colours are also very nice and solid

Other colours I've bought were great

Return

0.3% Return rate 63% Fixable by listing

Size-Overall45%▁▃▅▅█▅

Doesn't fit 100 cards

Does not fit Yu-gi-oh

Not perfect fit

Color11%▁█▇▄▃▄

Avoid using those 2 colours

The downside is there are so many colours

Quality-Overall10%▁▅▃▂▅█

lower quality than others for similar price on Amazon

Poor quality

quality could be a little better

Value For Money8%▁▁▆█▃▃

They are expensive I think

Defective Material/Parts4%▁▁▄█▁▁

FAQ

Common Mtg Card Sleeves questions

Answered from the same tracked data.