Mtg Avatar
brand-locked demand (top 5 brands take 100% of clicks) — Mtg Avatar doesn't clear our bar today.
Flapen Score
Is Mtg Avatar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mtg Avatar is a £234K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Mtg Avatar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.5% over the last 90 days and 3.0% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 9 products
Top Mtg Avatar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Bundle
- Price
- £49.52
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
- Price
- £135.32
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 11mo ago
Trending
90-day click momentumMagic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Collector Booster Box| Collectible Card Game for Ages 13+
- Price
- £277.08
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Play Booster| Collectible Trading Card Game for Ages 13+
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 11mo ago
Newest
by launch dateMagic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Bundle
- Price
- £49.52
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
- Price
- £135.32
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Mtg Avatar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mtg Avatar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magic the gathering avatar19K/yr
- mtg avatar23K/yr
- avatar mtg19K/yr
- magic the gathering avatar the last airbender8K/yr
- mtg avatar the last airbender12K/yr
- avatar the last airbender magic the gathering22K/yr
- avatar the last airbender mtg5K/yr
What reviews say buyers love and hate about Mtg Avatar
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Great place to start”
“The value is excellent as a new player”
“Comes with instructions”
“Simple and fun”
“this was a great starter set to learn the basic game mechanics”
What buyers complain about
88% of reviews“a very expensive card”
“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”
“Product was advertised as new and paid the price for new but was not sealed.”
Mtg Avatar return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mtg Avatar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
