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Mtg Avatar

Fail

The top 5 brands take 100% of clicks, so Mtg Avatar is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£234K/yr108K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
79%top-5 click share · 1 brands · 74 sellers

Flapen Score

Mtg Avatar against its category

The dotted line is the Toys & Games average. Past it, Mtg Avatar is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Avatar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mtg Avatar 108K times last year and spent an estimated £234K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
3.0%
Market size, estimated
£234Ka year
Top search term
magic the gathering avatar19K searches a year

02 · Price

A sale here is worth £71.13.

Listings sell for £71.13 on average, from £5.77 to £277.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £71.13 that is £18K to £36K a year per listing.

Average price
£71.13inside the $15 to $100 sweet spot
Price range
£5.77–£277.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£18K–£36K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Games & Accessories. It carries 209 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#219in Games & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
9

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mtg Avatar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£93K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Magic: The Gathering100%

Demand

Mtg Avatar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 11.3× · 11 of 12 months tracked

Search terms

Top Mtg Avatar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic the gathering avatar19K/yr
  • mtg avatar23K/yr
  • avatar mtg19K/yr
  • magic the gathering avatar the last airbender8K/yr
  • mtg avatar the last airbender12K/yr
  • avatar the last airbender magic the gathering22K/yr
  • avatar the last airbender mtg5K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Avatar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+0.22

a very expensive card

Better price online

Advertised Vs Actual Product25%−0.24

Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising

Product Condition13%−0.11

Product was advertised as new and paid the price for new but was not sealed.

Love

Suitability Beginner25%+0.95

Great place to start

Good for beginners

the other jump start style packs are also really useful for beginners as it lets you randomise

Value For Money17%+0.22

The value is excellent as a new player

Great for new players at a set value

Value

Instructions/User Manual/Troubleshooting11%+0.93

Comes with instructions

Played with my 8 year old son who was able to follow the walk through guide with no issues

Ease Of Use9%+0.75

Simple and fun

An excellent set which makes it easy

Great place to start

Fine Motor Skill8%+0.68

this was a great starter set to learn the basic game mechanics

Return

1.7% Return rate 6% Fixable by listing

Value For Money38%█▂▁▆▁▅

a very expensive card

Better price online

Product Condition19%▁▄█▁▁▁

Product was advertised as new and paid the price for new but was not sealed.

Defective Material/Parts13%▁▂▁▁█▁
Shrinkage Resistance6%▁▁▁█▁▁
Adhesion/Stickiness6%▁█▁▁▁▁

FAQ

Common Mtg Avatar questions

Answered from the same tracked data.