- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £234K/yr108K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 79%top-5 click share · 1 brands · 74 sellers
Flapen Score
Mtg Avatar against its category
The dotted line is the Toys & Games average. Past it, Mtg Avatar is stronger. Inside it, weaker.
Market
The Mtg Avatar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mtg Avatar 108K times last year and spent an estimated £234K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £234Ka year
- Top search term
- magic the gathering avatar19K searches a year
02 · Price
A sale here is worth £71.13.
Listings sell for £71.13 on average, from £5.77 to £277.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £71.13 that is £18K to £36K a year per listing.
- Average price
- £71.13inside the $15 to $100 sweet spot
- Price range
- £5.77–£277.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £18K–£36K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Games & Accessories. It carries 209 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Games & Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 209per listing
- Listings tracked
- 9
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mtg Avatar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Bundle
- Price
- £49.52
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
- Price
- £135.32
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Collector Booster Box| Collectible Card Game for Ages 13+
- Price
- £277.08
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Play Booster| Collectible Trading Card Game for Ages 13+
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 11mo ago
Newest
by launch date
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Bundle
- Price
- £49.52
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
- Price
- £29.00
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 11mo ago

Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
- Price
- £135.32
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Demand
Mtg Avatar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.3× · 11 of 12 months tracked
Search terms
Top Mtg Avatar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magic the gathering avatar19K/yr
- mtg avatar23K/yr
- avatar mtg19K/yr
- magic the gathering avatar the last airbender8K/yr
- mtg avatar the last airbender12K/yr
- avatar the last airbender magic the gathering22K/yr
- avatar the last airbender mtg5K/yr
Reviews and returns
What reviews say buyers love and hate about Mtg Avatar
We read the reviews and the return reasons for every product selling here.
“a very expensive card”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mtg Avatar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









