mtg avatar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great209.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great£71.13avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£234K£234K/yr · 108K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.77–£277.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mtg avatar is a £234K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mtg avatar market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £213K–£285K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 22%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Demand
Weekly Amazon search volume, last 47 weeks — -28.5% search growth over the last 90 days.Top mtg avatar search terms
- magic the gathering avatar19K/yr
- mtg avatar23K/yr
- avatar mtg19K/yr
- magic the gathering avatar the last airbender8K/yr
- mtg avatar the last airbender12K/yr
- avatar the last airbender magic the gathering22K/yr
- avatar the last airbender mtg5K/yr
Top mtg avatar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
Magic: The Gathering£19.934.6★782 rev
Magic: The Gathering | Avatar: The Last Airbender Bundle
Magic: The Gathering£49.524.7★560 rev
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
Magic: The Gathering£6.314.5★76 rev
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
Magic: The Gathering£29.004.0★70 rev
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
Magic: The Gathering£135.323.8★35 rev
Newest
by launch dateMagic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
Magic: The Gathering£19.93782 rev
Magic: The Gathering | Avatar: The Last Airbender Bundle
Magic: The Gathering£49.52560 rev
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
Magic: The Gathering£6.3176 rev
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
Magic: The Gathering£29.0070 rev
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box
Magic: The Gathering£135.3235 rev
Trending
90-day click momentumMagic: The Gathering | Avatar: The Last Airbender Jumpstart Booster | 2-Player Card Game for Ages 13+
Magic: The Gathering£6.314.5★
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
Magic: The Gathering£19.934.6★
Magic: The Gathering | Avatar: The Last Airbender Scene Box - The Black Sun Invasion
Magic: The Gathering£29.004.0★
Magic: The Gathering | Avatar: The Last Airbender Collector Booster Box| Collectible Card Game for Ages 13+
Magic: The Gathering£277.083.5★
Magic: The Gathering | Avatar: The Last Airbender Play Booster| Collectible Trading Card Game for Ages 13+
Magic: The Gathering£5.774.3★
What buyers say about mtg avatar
What buyers praise and complain about, mined from review topics.What buyers love
“Great place to start”
“The value is excellent as a new player”
“Comes with instructions”
“Simple and fun”
“this was a great starter set to learn the basic game mechanics”
“Good cards”
“Excellent gift”
“Simple and fun”
“The artwork is really nice”
“even fits all the cards when single sleeved”
What buyers complain about
“a very expensive card”
“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”
“Product was advertised as new and paid the price for new but was not sealed.”
Top return reasons
Common questions
- Is mtg avatar profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 9 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the mtg avatar niche?
- 1 brands and 74 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mtg avatar?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Product Condition. The return rate is 1.7%.
- What does it cost to enter the mtg avatar niche?
- Listings span £5.77–£277.08; the average listing price is £71.13 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.