Ms Rachel

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £528K a year.

Searches, last 12 months

899K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

4.3%

Market size, estimated

£528Ka year

Top search term

ms rachel346K searches a year

Listings sell for £13.62 on average, from £5.95 to £24.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £13.62 that is £17K to £20K a year per listing.

Average price

£13.62under the $15 to $100 sweet spot

Price range

£5.95–£24.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£17K–£20K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #223 within Baby & Toddler Toys. It carries 779 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

91%

Out of stock, average day

10.5%

Average rank

#223in Baby & Toddler Toys

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

779per listing

Listings tracked

23

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months