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Mouse Trap Game

Fail

The top 5 products take 100% of clicks, so Mouse Trap Game is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£130K/yr126K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 60 sellers

Flapen Score

Mouse Trap Game against its category

The dotted line is the Toys & Games average. Past it, Mouse Trap Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Trap Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouse Trap Game 126K times last year and spent an estimated £130K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
8.1%
Market size, estimated
£130Ka year
Peak month
December15.1× the quietest month
Top search term
mouse trap game69K searches a year

02 · Price

A sale here is worth £12.66.

Listings sell for £12.66 on average, from £6.77 to £18.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At £12.66 that is £25K to £32K a year per listing.

Average price
£12.66under the $15 to $100 sweet spot
Price range
£6.77–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£32K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #532 within Games & Accessories. It carries 4,645 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#532in Games & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,645per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mouse Trap Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hasbro Gaming76%
  • TOMY13%
  • Hasbro11%

Demand

Mouse Trap Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.1×

Search terms

Top Mouse Trap Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouse trap game69K/yr
  • mousetrap board game31K/yr
  • mousetrap game13K/yr
  • mouse trap board game9K/yr
  • mouse trap game kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse Trap Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.27

Game just keeps falling apart

Quality-Overall21%−0.16

this version doesnt feel as good as previous iterations

Poor quality

Fun/Entertainment Experience21%+4.64

definitely not as much fun

not fun to play with

not very satisfying

Defective Material/Parts13%−0.10

Pieces do not quite fit together as they should

Value For Money13%−0.10

Not value for money

Love

Fun/Entertainment Experience82%+4.64

Nice childrens game

lots of fun

Great game a family favourite

Trivia Games9%+0.26

Great addition to my other screwball Scramble games in the set

Durability3%−0.27

Still feels durable

Return

1.0% Return rate 0% Fixable by listing

Defective Material/Parts33%▃▁▂▃█▃

Pieces do not quite fit together as they should

Functionality-Overall25%▅█▆█▂▁
Touch/Button Controls6%▁▆▁▁▁█
Gifting Purpose6%▄▁▁▁▁█
Mechanism Issues5%▁▃█▁▁▁

FAQ

Common Mouse Trap Game questions

Answered from the same tracked data.