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Mothers Day Balloons

Fail

Demand is soft, at -98.0% this quarter, so Mothers Day Balloons is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£10K/yr49K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Mothers Day Balloons against its category

The dotted line is the Toys & Games average. Past it, Mothers Day Balloons is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Balloons 49K times last year and spent an estimated £10K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
5.6%
Market size, estimated
£10Ka year
Peak month
March164.7× the quietest month
Top search term
mum balloon5K searches a year

02 · Price

A sale here is worth £3.65.

Listings sell for £3.65 on average, from £3.27 to £4.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £3.65 that is £0 to £365 a year per listing.

Average price
£3.65under the $15 to $100 sweet spot
Price range
£3.27–£4.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£365
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #1,974 within Party Supplies. It carries 70 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
31.1%
Average rank
#1,974in Party Supplies
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OakTree45%
  • Zebra Balloons28%
  • AKH28%

Demand

Mothers Day Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 164.7×

Search terms

Top Mothers Day Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mum balloon5K/yr
  • mothers day balloons32K/yr
  • mothers day balloon8K/yr
  • happy mothers day balloon3K/yr

FAQ

Common Mothers Day Balloons questions

Answered from the same tracked data.