Montessori Toys for Babies 6-12 Months
FailShoppers spend only $23K a year here, so Montessori Toys for Babies 6-12 Months is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £23K/yr57K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 31 sellers
Flapen Score
Montessori Toys for Babies 6-12 Months against its category
The dotted line is the Toys & Games average. Past it, Montessori Toys for Babies 6-12 Months is stronger. Inside it, weaker.
Market
The Montessori Toys for Babies 6-12 Months market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Montessori Toys for Babies 6-12 Months 57K times last year and spent an estimated £23K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £23Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- montessori toys 6 months10K searches a year
02 · Price
A sale here is worth £18.17.
Listings sell for £18.17 on average, from £6.45 to £33.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.17 that is £0 to £2K a year per listing.
- Average price
- £18.17inside the $15 to $100 sweet spot
- Price range
- £6.45–£33.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #99 within Baby & Toddler Toys. It carries 1,329 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #99in Baby & Toddler Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,329per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Montessori Toys for Babies 6-12 Months products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Auezona 5 in 1 Montessori Baby Toys for 6-12 Months Stacking Toys Shape Sorter Baby Tissue Box Sensory & Early Development Toy | Gift for 6+ Month Old Babies
- Price
- £23.79
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4mo ago
Majabike Baby Toys 7 in-1 Montessoriii Sensory Toys for Toddlers Stacking Baby Blocks Stacking Blocks Rings Matching Eggs Suction Cup Spinner Stacking Cups for Toddler Gift
- Price
- £22.69
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 1y ago
Baby Toys 6 to 12 Months 5 in 1 Montessori Toys for Babies 6-12 Months
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 12mo ago
MutoToy Baby Toys 6 Months Plus 6 in 1 Montessori Toys 42PCS Sensory Toys
- Price
- £23.51
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 2y ago
hahaland Baby Toys 6-12 Months Montessori Sensory Fruit Vegetable Plush Toy
- Price
- £17.69
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 1y ago
Trending
90-day click momentumAuezona 5 in 1 Montessori Baby Toys for 6-12 Months Stacking Toys Shape Sorter Baby Tissue Box Sensory & Early Development Toy | Gift for 6+ Month Old Babies
- Price
- £23.79
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4mo ago
TYRY.HU Activity Grasping Toys Silicone Sensory Toys Interactive Stress Relief & Sensory Learning for Toddlers Pull & Pop Toy Montessori Early Learning Toys Baby Toys for 18 Months
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 7mo ago
LUCKFUTURE Premium Baby Toys for 6-18 Months 8 in 1 Montessori Toys Set Educational Learning Toys for Toddlers 1-3 Years Old Trendy Babies Gifts for Boys & Girls
- Price
- £25.99
- Rating
- 4.5/5
- Reviews
- 331
- Age
- 1y ago
MutoToy Baby Toys 6 Months Plus 6 in 1 Montessori Toys 42PCS Sensory Toys
- Price
- £23.51
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 2y ago
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
Newest
by launch dateAuezona 5 in 1 Montessori Baby Toys for 6-12 Months Stacking Toys Shape Sorter Baby Tissue Box Sensory & Early Development Toy | Gift for 6+ Month Old Babies
- Price
- £23.79
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4mo ago
TYRY.HU Activity Grasping Toys Silicone Sensory Toys Interactive Stress Relief & Sensory Learning for Toddlers Pull & Pop Toy Montessori Early Learning Toys Baby Toys for 18 Months
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 7mo ago
Baby Toys 6 to 12 Months 5 in 1 Montessori Toys for Babies 6-12 Months
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 12mo ago
5 IN 1 Montessori Toys for Babies 6-12 Months Baby Toys 6 to 12 months
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago
Baby Toys 6 to 12 Months 6 in 1 Montessori Toys for Babies 6-12 Months Sensory Toy Babies Stacking Blocks Rings Infant Teething Toy Cups Tissue Box Toy for 6 8 9 12 Months Boys & Girls Baby Gift
- Price
- £20.29
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
31
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
43%
Top 20: 84%
Open market
32%
- hahaland14%
- Almaxi13%
- Auezona12%
- Majabike11%
- MutoToy10%
- LZDMY8%
Demand
Montessori Toys for Babies 6-12 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Montessori Toys for Babies 6-12 Months search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- montessori toys 6 months10K/yr
- baby montessori toys9K/yr
- montessori baby toys8K/yr
- montessori baby9K/yr
- montessori toys for babies4K/yr
- montessori toys for babies 6-12 months17K/yr
Reviews and returns
What reviews say buyers love and hate about Montessori Toys for Babies 6-12 Months
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The box is smaller than expected
it is much bigger than I realised
Very small
Not the quality that I was expecting
Bad quality
it does feel slightly expensive for the size and quality
Rather expensive for what they are
not worth the price
a bit overpriced for what you get
my 7month old could have swallowed this
Choking hazard
loose parts that could be a choking hazard
Does not stick
nothing a bit of super glue cant fix
the little pieces did not hold
Love
Great fun
Fun for kids
Very engaging
Excellent product
However the overall quality of the pack is good
Good quality toy
Good value for money
Good value for money
Good for the price
Perfect baby gift
Great for a gift
Great gift
Good educational item
A fun educational toy
Great for learning and fun
Return
1.0% Return rate 33% Fixable by listing
The box is smaller than expected
it is much bigger than I realised
Very small
Not the quality that I was expecting
Bad quality
it does feel slightly expensive for the size and quality
Duck not working
Did not work
did not work well
Very deceptive picture
Misleading advertising
Not as pictured
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Montessori Toys for Babies 6-12 Months questions
Answered from the same tracked data.