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Monster Truck

Maybe

Returns run at only 1.4% of orders. But demand is soft, at -13.0% this quarter, so Monster Truck is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£672K/yr1.4M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
29%top-5 click share · 14 brands · 325 sellers

Flapen Score

Monster Truck against its category

The dotted line is the Toys & Games average. Past it, Monster Truck is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Truck market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monster Truck 1.4M times last year and spent an estimated £672K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £672K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
3.3%
Market size, estimated
£672Ka year
Peak month
December3.6× the quietest month
Top search term
monster truck336K searches a year

02 · Price

A sale here is worth £14.83.

Listings sell for £14.83 on average, from £3.47 to £47.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £14.83 that is £7K to £11K a year per listing.

Average price
£14.83under the $15 to $100 sweet spot
Price range
£3.47–£47.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Hobbies. It carries 1,609 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#109in Hobbies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
58

04 · Newcomers

Amazon counts 6 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Monster Truck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£13K£27K£40K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

325

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

7%

  • Monster Jam43%
  • Hot Wheels41%
  • Winstico4%
  • Get Trend3%
  • Wheelz2%
  • BEZGAR2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Monster Truck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Monster Truck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monster truck336K/yr
  • monster jam220K/yr
  • hot wheels monster truck213K/yr
  • monster truck toys171K/yr
  • monster trucks138K/yr
  • monster jam trucks77K/yr
  • monster truck hot wheels40K/yr
  • hot wheels monster trucks43K/yr
  • hotwheels monster truck35K/yr
  • monster trucks hot wheels17K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Truck

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.06

very small

Not true to size far from it

a bit big

Durability7%−0.02

breaks easily

For the first week it worked fine - only took it out a couple of times

failed after only 6 weeks

Functionality-Overall7%−0.05

Doesn't work

it doesnt work properly

Half of the mat doesn't work

Advertised Vs Actual Product6%−0.03

advert picture is misleading

the picture with the boy holding it is totally misleading

not the same size as shown

Quality-Overall5%+0.46

Not the best

they are very cheap quality broke within a week

The quality of it is poor for the price

Love

Fun/Entertainment Experience17%+1.64

Good fun

Pure fun

Great toy

Value For Money16%+1.03

Good value for money

Good price

Great deal

Quality-Overall15%+0.46

Excellent quality

Good quality cars

Great quality toy as well

Gifting Purpose10%+0.66

Perfect for a gift

Brilliant gift

Birthday gift

Durability7%−0.02

its not broken yet

Seems to be durable

It seems to be made of very durable material

Return

1.4% Return rate 41% Fixable by listing

Size-Overall22%▃▆▄▆▇█

very small

Not true to size far from it

a bit big

Advertised Vs Actual Product11%▁█▄▆▆▇

advert picture is misleading

the picture with the boy holding it is totally misleading

not the same size as shown

Functionality-Overall10%█▄▄▆▄▄

Doesn't work

it doesnt work properly

Half of the mat doesn't work

Gifting Purpose10%▃▆█▆▅▃
Defective Material/Parts7%▂▆▅▅▄█

FAQ

Common Monster Truck questions

Answered from the same tracked data.