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Monster Truck

Maybe

An estimated 1.4% of orders come back. But demand is soft, at -13.0% this quarter, so Monster Truck is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£672K/yr1.4M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
29%top-5 click share · 14 brands · 325 sellers

Flapen Score

Monster Truck against its category

The dotted line is the Toys & Games average. Past it, Monster Truck is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Truck market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monster Truck 1.4M times last year and spent an estimated £672K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £672K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
3.3%
Market size, estimated
£672Ka year
Peak month
December3.6× the quietest month
Top search term
monster truck336K searches a year

02 · Price

A sale here is worth £14.83.

Listings sell for £14.83 on average, from £3.47 to £47.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £14.83 that is £7K to £11K a year per listing.

Average price
£14.83under the $15 to $100 sweet spot
Price range
£3.47–£47.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Hobbies. It carries 1,609 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#109in Hobbies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
58

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Monster Truck products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£13K£27K£40K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

325

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 68%

Open market

7%

  • Monster Jam43%
  • Hot Wheels41%
  • Winstico4%
  • Get Trend3%
  • Wheelz2%
  • BEZGAR2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Monster Truck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Monster Truck search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monster truck336K/yr
  • monster jam220K/yr
  • hot wheels monster truck213K/yr
  • monster truck toys171K/yr
  • monster trucks138K/yr
  • monster jam trucks77K/yr
  • monster truck hot wheels40K/yr
  • hot wheels monster trucks43K/yr
  • hotwheels monster truck35K/yr
  • monster trucks hot wheels17K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Truck

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
1.4%of orders come back
“very small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Monster Truck questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data