Monster Truck
MaybeReturns run at only 1.4% of orders. But demand is soft, at -13.0% this quarter, so Monster Truck is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £672K/yr1.4M searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 29%top-5 click share · 14 brands · 325 sellers
Flapen Score
Monster Truck against its category
The dotted line is the Toys & Games average. Past it, Monster Truck is stronger. Inside it, weaker.
Market
The Monster Truck market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monster Truck 1.4M times last year and spent an estimated £672K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £672K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £672Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- monster truck336K searches a year
02 · Price
A sale here is worth £14.83.
Listings sell for £14.83 on average, from £3.47 to £47.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £14.83 that is £7K to £11K a year per listing.
- Average price
- £14.83under the $15 to $100 sweet spot
- Price range
- £3.47–£47.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Hobbies. It carries 1,609 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #109in Hobbies
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,609per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 6 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Monster Truck products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Monster Jam Dragon 1-24 Scale Monster Truck Collector Die-Cast Vehicle
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 8mo ago

Monster Jam Marvel Official Die-Cast Monster Trucks 1:64 Scale Kids Toys for Boys and Girls Aged 3 and up Assorted Models Black
- Price
- £7.29
- Rating
- 4.7/5
- Reviews
- 718
- Age
- 2y ago

Hot Wheels Monster Trucks Demolition Doubles (Styles May Vary)
- Price
- £6.78
- Rating
- 4.7/5
- Reviews
- 21,882
- Age
- 7y ago

Monster Jam Digatron 1-24 Scale Monster Truck Collector Die-Cast Vehicle
- Price
- £8.79
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 8mo ago

Hot Wheels Monster Trucks Oversized Tiger Shark in 1:24 Scale
- Price
- £9.75
- Rating
- 4.8/5
- Reviews
- 599
- Age
- 1y ago
Trending
90-day click momentum
Hot Wheels Monster Trucks Boys T-Shirts Monster Truck Boys Clothing Clothes for Kids Grey 8-9 Years
- Price
- £10.42
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 4mo ago

Hot Wheels Monster Trucks Boys T-Shirts Monster Truck Boys Clothing Clothes for Kids Grey 7-8 Years
- Price
- £10.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 4mo ago

Monster Jam Boys Swim Suit Set 4-12 Yrs 2 Pcs Swimming Costume with Shorts UPF 50+ Beach & Pool Rash Vest & Swimming Trunks (4-5 Years Multi Monster Jam)
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 10mo ago

Monster Jam Dragon 1-24 Scale Monster Truck Collector Die-Cast Vehicle
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 8mo ago

Hot Wheels Monster Trucks Colossal Mega-Wrex
- Price
- £16.09
- Rating
- 4.9/5
- Reviews
- 77
- Age
- 9mo ago
Newest
by launch date
Hot Wheels Monster Trucks Boys T-Shirts Monster Truck Boys Clothing Clothes for Kids Grey 7-8 Years
- Price
- £10.17
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 4mo ago

Hot Wheels Monster Trucks Boys T-Shirts Monster Truck Boys Clothing Clothes for Kids Grey 8-9 Years
- Price
- £10.42
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 4mo ago

Hot Wheels Monster Trucks Half Hazards Multipack of 4
- Price
- £18.55
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 5mo ago

Hot Wheels Monster Trucks - (Glow in the Dark Skelesaurus JCG70)
- Price
- £12.50
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Monster Jam Dragon 1-24 Scale Monster Truck Collector Die-Cast Vehicle
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
325
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
29%
Top 20: 68%
Open market
7%
- Monster Jam43%
- Hot Wheels41%
- Winstico4%
- Get Trend3%
- Wheelz2%
- BEZGAR2%
- Open — no brand owns it (8 brands, 7%)
Demand
Monster Truck search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Monster Truck search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monster truck336K/yr
- monster jam220K/yr
- hot wheels monster truck213K/yr
- monster truck toys171K/yr
- monster trucks138K/yr
- monster jam trucks77K/yr
- monster truck hot wheels40K/yr
- hot wheels monster trucks43K/yr
- hotwheels monster truck35K/yr
- monster trucks hot wheels17K/yr
Reviews and returns
What reviews say buyers love and hate about Monster Truck
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very small
Not true to size far from it
a bit big
breaks easily
For the first week it worked fine - only took it out a couple of times
failed after only 6 weeks
Doesn't work
it doesnt work properly
Half of the mat doesn't work
advert picture is misleading
the picture with the boy holding it is totally misleading
not the same size as shown
Not the best
they are very cheap quality broke within a week
The quality of it is poor for the price
Love
Good fun
Pure fun
Great toy
Good value for money
Good price
Great deal
Excellent quality
Good quality cars
Great quality toy as well
Perfect for a gift
Brilliant gift
Birthday gift
its not broken yet
Seems to be durable
It seems to be made of very durable material
Return
1.4% Return rate 41% Fixable by listing
very small
Not true to size far from it
a bit big
advert picture is misleading
the picture with the boy holding it is totally misleading
not the same size as shown
Doesn't work
it doesnt work properly
Half of the mat doesn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monster Truck questions
Answered from the same tracked data.









