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Monopoly Deal

brand-locked demand (top 5 brands take 100% of clicks) — Monopoly Deal doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 68Growth 53Conversion 100Competition 5Returns 97Price range 0Avg price 24Brand share 0Review moat 23Quality gap 47
This niche Category average

Is Monopoly Deal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Monopoly Deal is a £685K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Monopoly Deal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.1% over the last 90 days and 19.9% of searches end in a purchase.

£685K

revenue / yr

Units sold / yr80K
Search volume / yr+24.1%400K
Conversion rate19.9%
Avg price£8.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 53
Top-5 product click share94%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews6,876

Top Monopoly Deal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£137K£274K£411K£548K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Monopoly83%
  • BUSHE Products10%
  • Hasbro Gaming8%
  • Open — no brand owns it (0%)

Monopoly Deal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume400KCVR19.9%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews6,876Avg BSR#160
25K15KHoliday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26

Top Monopoly Deal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • monopoly deal279K/yr
  • monopoly deal card game67K/yr
  • monopoly card game26K/yr
  • monopoly cards7K/yr
  • monopoly go card game4K/yr
  • monopoly deal uk4K/yr
  • monopoly card3K/yr
  • monopoly deal card game uk10K/yr

What reviews say buyers love and hate about Monopoly Deal

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience54%

Excellent fun

Ease Of Use10%

Quick and easy

Portability7%

Compact and travel-friendly

Value For Money7%

having the zip case for the cards is worth the money

Trivia Games6%

So good to be able to play Monopoly

What buyers complain about

93% of reviews
Size-Overall43%

too big

Quality-Overall29%

the quality of the cards themselves leaves a lot to be desired

Design-Overall14%

Lazy clunky game design zero fun

Instructions/User Manual/Troubleshooting7%

Takes a little time to learn the rules

Monopoly Deal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Advertised Vs Actual Product
14%
3Defective Material/Parts
9%
4Quality-Overall
9%
5Gifting Purpose
9%

Common Monopoly Deal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Monopoly Deal 46/100 on Amazon United Kingdom — Skip it. The niche generates £685K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +24.1% over the last 90 days.
Monopoly Deal buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Design-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.