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Monopoly Deal

Fail

The top 5 brands take 100% of clicks, so Monopoly Deal is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£685K/yr400K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
94%top-5 click share · 3 brands · 53 sellers

Flapen Score

Monopoly Deal against its category

The dotted line is the Toys & Games average. Past it, Monopoly Deal is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monopoly Deal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monopoly Deal 400K times last year and spent an estimated £685K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £685K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
19.9%
Market size, estimated
£685Ka year
Peak month
December4.2× the quietest month
Top search term
monopoly deal279K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £4.21 to £14.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At £8.62 that is £86K to £108K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£4.21–£14.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
£86K–£108K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Games & Accessories. It carries 6,876 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Games & Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,876per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Monopoly Deal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£137K£274K£411K£548K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Monopoly83%
  • BUSHE Products10%
  • Hasbro Gaming8%
  • Open — no brand owns it (0%)

Demand

Monopoly Deal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Monopoly Deal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monopoly deal279K/yr
  • monopoly deal card game67K/yr
  • monopoly card game26K/yr
  • monopoly cards7K/yr
  • monopoly go card game4K/yr
  • monopoly deal uk4K/yr
  • monopoly card3K/yr
  • monopoly deal card game uk10K/yr

Reviews and returns

What reviews say buyers love and hate about Monopoly Deal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.37

too big

too tight

Case not fit for purpose- bends cards is too small

Quality-Overall29%−0.15

the quality of the cards themselves leaves a lot to be desired

quality of cards not good

Design-Overall14%−0.12

Lazy clunky game design zero fun

Instructions/User Manual/Troubleshooting7%+0.05

Takes a little time to learn the rules

Love

Fun/Entertainment Experience54%+3.41

Excellent fun

Fun for all the family

Game is fun

Ease Of Use10%+0.26

Quick and easy

Easy to play

Easy to learn

Portability7%+0.33

Compact and travel-friendly

Brilliant because its so portable

very portable with the little pocket

Value For Money7%−0.01

having the zip case for the cards is worth the money

Great price

well worth the price

Trivia Games6%+0.26

So good to be able to play Monopoly

Love this game, very entertaining and fun every time we play

Great travel sized alternative to a traditional monopoly game

Return

0.5% Return rate 50% Fixable by listing

Size-Overall30%▁▁▅▆▅█

too big

too tight

Case not fit for purpose- bends cards is too small

Advertised Vs Actual Product14%▁█▅█▁▆
Defective Material/Parts9%▁▁█▃▄▅
Quality-Overall9%█▃▁▁▂▁

the quality of the cards themselves leaves a lot to be desired

quality of cards not good

Gifting Purpose9%▁▅▁▄█▄

FAQ

Common Monopoly Deal questions

Answered from the same tracked data.