monopoly
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Price range
Great£9.91–£37.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£844K£844K/yr · 1.3M searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,207.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, monopoly is a £844K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
monopoly market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £674K–£842K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
307
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Monopoly82%
- Winning Moves12%
- Hasbro Gaming6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×
Top monopoly search terms
- monopoly864K/yr
- monopoly board game292K/yr
- monopoly editions12K/yr
- monoply11K/yr
- classic monopoly board game12K/yr
- monopoly game8K/yr
- monopoly classic9K/yr
- monopoly board game original7K/yr
- manoperly board game7K/yr
- monopoly london5K/yr
Top monopoly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Gaming Monopoly Strategy Board Game for 8+ Year Old Kids 2-6 Players Family Games for Children and Adults
Monopoly£12.514.8★4,675 rev
Monopoly Board Game with Storage Tray and Larger Tokens - English Version
Monopoly£12.934.8★499 rev
Winning Moves Mega Monopoly Board Game 12 extra spaces including Downing Street Saville Row and Knightsbridge Invest in Skyscrapers for ages 8 plus
Winning Moves£29.784.7★4,801 rev
Monopoly Ultimate Banking Edition Board Game for Families and Kids Ages 8 and Up Electronic Banking Unit (Amazon Exclusive)
Monopoly£37.734.5★14,292 rev
Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
Hasbro Gaming£9.914.5★496 rev
Newest
by launch dateMonopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
Hasbro Gaming£9.91496 rev
Monopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
Monopoly£10.7948 rev
Monopoly Board Game with Storage Tray and Larger Tokens - English Version
Monopoly£12.93499 rev
Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
Monopoly£14.3239 rev
Monopoly Pokémon Edition Board Game - English Version
Monopoly£12.80345 rev
Trending
90-day click momentumMonopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
Monopoly£10.794.6★
Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
Monopoly£14.324.6★
Winning Moves World Football Stars Monopoly Board Game Play with Cristiano Ronaldo Lionel Messi Harry Kane and Salah gift for ages 8 plus
Winning Moves£18.464.7★
Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
Hasbro Gaming£9.914.5★
Monopoly Pokémon Edition Board Game - English Version
Monopoly£12.804.7★
What buyers say about monopoly
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the family”
“Great value for money”
“Great quality game”
“Classic monopoly came with everything you need great fun”
“this is really fun”
“Great game ease to use”
“bought as a gift”
“We are avid monopoly collectors”
“Good contents”
“The design is completely different”
What buyers complain about
“App will load but does not work when you start playing the game.”
“being made of plastic”
“hard to play with the instructions”
“NOT PORTABLE”
“overpriced”
“While it's labelled as Monopoly, it is nowhere near as ruthless and stressful”
Top return reasons
Common questions
- Is monopoly profitable to sell on Amazon United Kingdom?
- The niche generates £844K/yr across 12 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the monopoly niche?
- 3 brands and 307 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in monopoly?
- Top complaints mined from reviews: Functionality-Overall, Material Quality, Instructions/User Manual/Troubleshooting. The return rate is 1.1%.
- When does demand for monopoly peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the monopoly niche?
- Listings span £9.91–£37.73; the average listing price is £16.84 (sweet spot $15–$100). The average incumbent carries 3,207 reviews — the moat a new listing must climb.