Monopoly
FailThe top 5 brands take 100% of clicks, so Monopoly is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £844K/yr1.3M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 307 sellers
Flapen Score
Monopoly against its category
The dotted line is the Toys & Games average. Past it, Monopoly is stronger. Inside it, weaker.
Market
The Monopoly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monopoly 1.3M times last year and spent an estimated £844K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £844K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £844Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- monopoly864K searches a year
02 · Price
A sale here is worth £16.84.
Listings sell for £16.84 on average, from £9.91 to £37.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £16.84 that is £51K to £67K a year per listing.
- Average price
- £16.84inside the $15 to $100 sweet spot
- Price range
- £9.91–£37.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £51K–£67K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Games & Accessories. It carries 3,207 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Games & Accessories
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,207per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Monopoly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hasbro Gaming Monopoly Strategy Board Game for 8+ Year Old Kids 2-6 Players Family Games for Children and Adults
- Price
- £12.51
- Rating
- 4.8/5
- Reviews
- 4,675
- Age
- 5y ago

Monopoly Board Game with Storage Tray and Larger Tokens - English Version
- Price
- £12.93
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 1y ago

Winning Moves Mega Monopoly Board Game 12 extra spaces including Downing Street Saville Row and Knightsbridge Invest in Skyscrapers for ages 8 plus
- Price
- £29.78
- Rating
- 4.7/5
- Reviews
- 4,801
- Age
- 9y ago

Monopoly Ultimate Banking Edition Board Game for Families and Kids Ages 8 and Up Electronic Banking Unit (Amazon Exclusive)
- Price
- £37.73
- Rating
- 4.5/5
- Reviews
- 14,292
- Age
- 10y ago

Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Trending
90-day click momentum
Monopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Winning Moves World Football Stars Monopoly Board Game Play with Cristiano Ronaldo Lionel Messi Harry Kane and Salah gift for ages 8 plus
- Price
- £18.46
- Rating
- 4.7/5
- Reviews
- 489
- Age
- 4y ago

Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago

Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Newest
by launch date
Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago

Monopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Monopoly Board Game with Storage Tray and Larger Tokens - English Version
- Price
- £12.93
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 1y ago

Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
307
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Monopoly82%
- Winning Moves12%
- Hasbro Gaming6%
Demand
Monopoly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Monopoly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monopoly864K/yr
- monopoly board game292K/yr
- monopoly editions12K/yr
- monoply11K/yr
- classic monopoly board game12K/yr
- monopoly game8K/yr
- monopoly classic9K/yr
- monopoly board game original7K/yr
- manoperly board game7K/yr
- monopoly london5K/yr
Reviews and returns
What reviews say buyers love and hate about Monopoly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
App will load but does not work when you start playing the game.
being made of plastic
hard to play with the instructions
NOT PORTABLE
overpriced
Love
Fun for the family
Fun for everyone
Good fun
Great value for money
Well worth it
Excellent price
Great quality game
Good quality
Its Okay and well made
Classic monopoly came with everything you need great fun
All the best partys of monopoly with a nice modern twist
Its a lovely game and different and once you get used to the different rules its fun my kids enjoyed it
this is really fun
Exactly as expected
good game, good game
Return
1.1% Return rate 20% Fixable by listing
overpriced
While it's labelled as Monopoly, it is nowhere near as ruthless and stressful
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monopoly questions
Answered from the same tracked data.









