Monopoly
brand-locked demand (top 5 brands take 100% of clicks) — Monopoly doesn't clear our bar today.
Flapen Score
Is Monopoly profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Monopoly is a £844K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Monopoly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.3% over the last 90 days and 4.0% of searches end in a purchase.
£844K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 12 products
Top Monopoly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hasbro Gaming Monopoly Strategy Board Game for 8+ Year Old Kids 2-6 Players Family Games for Children and Adults
- Price
- £12.51
- Rating
- 4.8/5
- Reviews
- 4,675
- Age
- 5y ago
Monopoly Board Game with Storage Tray and Larger Tokens - English Version
- Price
- £12.93
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 1y ago
Winning Moves Mega Monopoly Board Game 12 extra spaces including Downing Street Saville Row and Knightsbridge Invest in Skyscrapers for ages 8 plus
- Price
- £29.78
- Rating
- 4.7/5
- Reviews
- 4,801
- Age
- 9y ago
Monopoly Ultimate Banking Edition Board Game for Families and Kids Ages 8 and Up Electronic Banking Unit (Amazon Exclusive)
- Price
- £37.73
- Rating
- 4.5/5
- Reviews
- 14,292
- Age
- 10y ago
Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Trending
90-day click momentum
Monopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Winning Moves World Football Stars Monopoly Board Game Play with Cristiano Ronaldo Lionel Messi Harry Kane and Salah gift for ages 8 plus
- Price
- £18.46
- Rating
- 4.7/5
- Reviews
- 489
- Age
- 4y ago
Monopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Newest
by launch dateMonopoly App Banking Board Game with Digital Banking Cards Free App Integration & AR Mini-Games No Cash Fast-Play Monopoly with Device Stand & 6 Tokens Ages 8+ Perfect Fun for Families
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Monopoly: Disney Stitch Board Game Family Property-Trading Game with Stitch-Themed Tokens Cards & Locations Fast to Learn Fun to Replay 26 Players Ages 8+ Perfect Game Night Pick
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Monopoly Board Game with Storage Tray and Larger Tokens - English Version
- Price
- £12.93
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 1y ago
Monopoly Board Game with Storage Tray and Larger Tokens - English language Irish Game Board
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
307
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Monopoly82%
- Winning Moves12%
- Hasbro Gaming6%
Monopoly demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×
Top Monopoly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- monopoly864K/yr
- monopoly board game292K/yr
- monopoly editions12K/yr
- monoply11K/yr
- classic monopoly board game12K/yr
- monopoly game8K/yr
- monopoly classic9K/yr
- monopoly board game original7K/yr
- manoperly board game7K/yr
- monopoly london5K/yr
What reviews say buyers love and hate about Monopoly
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Fun for the family”
“Great value for money”
“Great quality game”
“Classic monopoly came with everything you need great fun”
“this is really fun”
What buyers complain about
72% of reviews“App will load but does not work when you start playing the game.”
“being made of plastic”
“hard to play with the instructions”
“NOT PORTABLE”
“overpriced”
Monopoly return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Monopoly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
