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Monopoly

Fail

The top 5 brands take 100% of clicks, so Monopoly is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£844K/yr1.3M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
79%top-5 click share · 3 brands · 307 sellers

Flapen Score

Monopoly against its category

The dotted line is the Toys & Games average. Past it, Monopoly is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monopoly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monopoly 1.3M times last year and spent an estimated £844K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £844K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
4.0%
Market size, estimated
£844Ka year
Peak month
December6.7× the quietest month
Top search term
monopoly864K searches a year

02 · Price

A sale here is worth £16.84.

Listings sell for £16.84 on average, from £9.91 to £37.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £16.84 that is £51K to £67K a year per listing.

Average price
£16.84inside the $15 to $100 sweet spot
Price range
£9.91–£37.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£51K–£67K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Games & Accessories. It carries 3,207 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Games & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,207per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Monopoly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£84K£169K£253K£338K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

307

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Monopoly82%
  • Winning Moves12%
  • Hasbro Gaming6%

Demand

Monopoly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Monopoly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monopoly864K/yr
  • monopoly board game292K/yr
  • monopoly editions12K/yr
  • monoply11K/yr
  • classic monopoly board game12K/yr
  • monopoly game8K/yr
  • monopoly classic9K/yr
  • monopoly board game original7K/yr
  • manoperly board game7K/yr
  • monopoly london5K/yr

Reviews and returns

What reviews say buyers love and hate about Monopoly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.07

App will load but does not work when you start playing the game.

Material Quality17%−0.06

being made of plastic

Instructions/User Manual/Troubleshooting17%−0.08

hard to play with the instructions

Portability8%+0.09

NOT PORTABLE

Value For Money8%+0.14

overpriced

Love

Fun/Entertainment Experience48%+2.65

Fun for the family

Fun for everyone

Good fun

Value For Money12%+0.14

Great value for money

Well worth it

Excellent price

Quality-Overall10%−0.03

Great quality game

Good quality

Its Okay and well made

Trivia Games5%+0.50

Classic monopoly came with everything you need great fun

All the best partys of monopoly with a nice modern twist

Its a lovely game and different and once you get used to the different rules its fun my kids enjoyed it

Advertised Vs Actual Product5%−0.02

this is really fun

Exactly as expected

good game, good game

Return

1.1% Return rate 20% Fixable by listing

Gifting Purpose19%▆▁▇▄█▇
Value For Money13%▃▄▄▃█▅

overpriced

Product Condition11%█▃▅▃▃▄
Advertised Vs Actual Product9%▇▃▁█▇▃

While it's labelled as Monopoly, it is nowhere near as ruthless and stressful

Size-Overall9%▁█▄▃▁▂

FAQ

Common Monopoly questions

Answered from the same tracked data.