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Monkey Teddy

Fail

Demand is soft, at -36.0% this quarter, so Monkey Teddy is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£51K/yr151K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
48%top-5 click share · 20 brands · 94 sellers

Flapen Score

Monkey Teddy against its category

The dotted line is the Toys & Games average. Past it, Monkey Teddy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monkey Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monkey Teddy 151K times last year and spent an estimated £51K. The top 5 brands take 64% of clicks. Demand peaks in Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
2.3%
Market size, estimated
£51Ka year
Peak month
December3.0× the quietest month
Top search term
monkey teddy85K searches a year

02 · Price

A sale here is worth £14.70.

Listings sell for £14.70 on average, from £7.05 to £84.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.70 that is £0 to £1K a year per listing.

Average price
£14.70under the $15 to $100 sweet spot
Price range
£7.05–£84.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,878 within Soft Toys. It carries 731 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#1,878in Soft Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Monkey Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

94

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

30%

  • Mamas & Papas18%
  • WILD REPUBLIC16%
  • AURORA15%
  • TY8%
  • AstraFable7%
  • Apricot Lamb6%

Demand

Monkey Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Monkey Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monkey teddy85K/yr
  • monkey plush20K/yr
  • jellycat monkey20K/yr
  • monkey soft toy12K/yr
  • monkey jellycat5K/yr
  • monkey teddy bear5K/yr
  • jelly cat monkey4K/yr

Reviews and returns

What reviews say buyers love and hate about Monkey Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.09

It's cheap

Terrible quality - avoid

Size-Overall26%−0.06

TINY

Very much smaller than expected

Not worth the money tiny

Advertised Vs Actual Product12%+0.35

Wrong sizing info given

No as in the picture

Not the size stated

Ease Of Use7%−0.02

difficult to put all the babies in

Value For Money7%−0.02

Not worth the money

Love

Soft Feel25%

Soft and squishy

So soft

Lovely soft toy

Quality-Overall20%−0.09

It seems to be pretty well-made

This monkey toy seems good quality

Great quality and so cute

Advertised Vs Actual Product12%+0.35

The product was as advertised

Exactly as described

It looks just like the pictures

Gifting Purpose11%+1.09

Cute gift

would make a nice gift

Lovely gift

Fun/Entertainment Experience10%+0.86

has a fun caricature face

Fun

This is a great toy that will be appreciated by any child

Return

1.1% Return rate 71% Fixable by listing

Size-Overall56%█▇▄▅▅▅

TINY

Very much smaller than expected

Not worth the money tiny

Quality-Overall10%▁▅▁▁█▇

It's cheap

Terrible quality - avoid

Advertised Vs Actual Product6%▁▁▁▇█▁

Wrong sizing info given

No as in the picture

Not the size stated

Noise Level4%▁▁▄▁▁█
Soft Feel3%▁▁▁█▁▁

FAQ

Common Monkey Teddy questions

Answered from the same tracked data.