- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £48K/yr361K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 40%top-5 click share · 33 brands · 98 sellers
Flapen Score
Monkey against its category
The dotted line is the Toys & Games average. Past it, Monkey is stronger. Inside it, weaker.
Market
The Monkey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monkey 361K times last year and spent an estimated £48K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £48Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- monkey146K searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £6.14 to £24.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.41 that is £0 to £1K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £6.14–£24.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,322 within Electronic Toys. It carries 549 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #1,322in Electronic Toys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 549per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 3 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Monkey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mamas & Papas Welcome to the World Small Beanie Toy Monty Monkey
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 3y ago

Ty Matteo Brown Monkey Beanie Bellies Regular | Beanie Baby Soft Plush Toy | Collectible Cuddly Stuffed Teddy
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 1,102
- Age
- 4y ago

Aurora 31710 Mini Flopsies Clyde the Chimp 8In Soft Toy Black and Brown
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 9y ago

Little Live Pets Baby Monkey Minis Chikki Cherry. Interactive Pet Toy. 20+ Sounds & Reactions. Soft Brown Fur. 7.4 Tall. Super Realistic. Feed Nurture React. Grippy Hands & Feet. Collect All 3
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 8mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago
Trending
90-day click momentum
WENXUKHV Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Realistic Cuddly Monkey Plush For Kids Washable Monkey Plush Toy For Kids Adults
- Price
- £11.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3mo ago

GYTFOG Punch Monkey Plush 40cm Large Orangutan Soft Cuddly Toy Orangutan Plush Monkey Monkey Stuffed Animal Washable & Safe Realistic Soft Cuddly Monkey for Adults Birthday Gift Bedroom Decor
- Price
- £11.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago

CSSGUOTOU Monkey Backpack 17 inch oxford cloth Cartoon Monkey Rucksack Monkey Gifts
- Price
- £20.07
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 11mo ago

CPKONUUIP Punch Monkey Plush 60 cm Large Orangutan Soft Toy Stuffed Monkey Realistic Soft Cuddly Long Arm Monkey Toy Orangutan Plush for Home Room Bed Pillow Cushion Curtains Photo Prop Decor
- Price
- £10.60
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
GYTFOG Punch Monkey Plush 40cm Large Orangutan Soft Cuddly Toy Orangutan Plush Monkey Monkey Stuffed Animal Washable & Safe Realistic Soft Cuddly Monkey for Adults Birthday Gift Bedroom Decor
- Price
- £11.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

WENXUKHV Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Realistic Cuddly Monkey Plush For Kids Washable Monkey Plush Toy For Kids Adults
- Price
- £11.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3mo ago

Gillterway Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Washable Monkey Plush Toy for Kids Adults Birthday Gift Bedroom Decor
- Price
- £10.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago

CPKONUUIP Punch Monkey Plush 60 cm Large Orangutan Soft Toy Stuffed Monkey Realistic Soft Cuddly Long Arm Monkey Toy Orangutan Plush for Home Room Bed Pillow Cushion Curtains Photo Prop Decor
- Price
- £10.60
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 falling
Sellers
98
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
40%
Top 20: 80%
Open market
43%
- WILD REPUBLIC12%
- Mamas & Papas11%
- AURORA11%
- TY8%
- Little Live Pets7%
- AstraFable7%
Demand
Monkey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Monkey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monkey146K/yr
- monkey teddy85K/yr
- monkeys15K/yr
- monkey toy31K/yr
- monkey plush20K/yr
- monkey gifts20K/yr
- monkey soft toy12K/yr
- monkey toys11K/yr
- toy monkey10K/yr
- monkey toys for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Monkey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's cheap
Terrible quality - avoid
TINY
Very much smaller than expected
Not worth the money tiny
Very expensive too
Not worth the money
games disappointing for the price paid
hard to play with because of this
difficult to put all the babies in
Heart stopped glowing after a couple of weeks
Love
It seems to be pretty well-made
This monkey toy seems good quality
Good quality
Lovely toy
Fun
Fun game
Soft and squishy
So soft
Lovely soft toy
Cute gift
Fun gift, most enjoyed
Lovely gift
Great value
Definitely value for money
Definitely worth the price
Return
0.9% Return rate 57% Fixable by listing
TINY
Very much smaller than expected
Not worth the money tiny
It's cheap
Terrible quality - avoid
Wrong sizing info given
No as in the picture
Not the size stated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monkey questions
Answered from the same tracked data.









