Monkey
FailShoppers spend an estimated $48K a year here, so Monkey is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £48K/yr361K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 40%top-5 click share · 33 brands · 98 sellers
Flapen Score
Monkey against its category
The dotted line is the Toys & Games average. Past it, Monkey is stronger. Inside it, weaker.
Market
The Monkey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monkey 361K times last year and spent an estimated £48K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £48Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- monkey146K searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £6.14 to £24.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.41 that is £0 to £1K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £6.14–£24.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,322 within Electronic Toys. It carries 549 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #1,322in Electronic Toys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 549per listing
- Listings tracked
- 43
04 · Newcomers
3 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Monkey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mamas & Papas Welcome to the World Small Beanie Toy Monty Monkey
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 3y ago

Ty Matteo Brown Monkey Beanie Bellies Regular | Beanie Baby Soft Plush Toy | Collectible Cuddly Stuffed Teddy
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 1,102
- Age
- 4y ago

Aurora 31710 Mini Flopsies Clyde the Chimp 8In Soft Toy Black and Brown
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 9y ago

Little Live Pets Baby Monkey Minis Chikki Cherry. Interactive Pet Toy. 20+ Sounds & Reactions. Soft Brown Fur. 7.4 Tall. Super Realistic. Feed Nurture React. Grippy Hands & Feet. Collect All 3
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 8mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago
Trending
estimated 90-day click momentum
WENXUKHV Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Realistic Cuddly Monkey Plush For Kids Washable Monkey Plush Toy For Kids Adults
- Price
- £11.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3mo ago

GYTFOG Punch Monkey Plush 40cm Large Orangutan Soft Cuddly Toy Orangutan Plush Monkey Monkey Stuffed Animal Washable & Safe Realistic Soft Cuddly Monkey for Adults Birthday Gift Bedroom Decor
- Price
- £11.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago

CSSGUOTOU Monkey Backpack 17 inch oxford cloth Cartoon Monkey Rucksack Monkey Gifts
- Price
- £20.07
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 11mo ago

CPKONUUIP Punch Monkey Plush 60 cm Large Orangutan Soft Toy Stuffed Monkey Realistic Soft Cuddly Long Arm Monkey Toy Orangutan Plush for Home Room Bed Pillow Cushion Curtains Photo Prop Decor
- Price
- £10.60
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
GYTFOG Punch Monkey Plush 40cm Large Orangutan Soft Cuddly Toy Orangutan Plush Monkey Monkey Stuffed Animal Washable & Safe Realistic Soft Cuddly Monkey for Adults Birthday Gift Bedroom Decor
- Price
- £11.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

WENXUKHV Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Realistic Cuddly Monkey Plush For Kids Washable Monkey Plush Toy For Kids Adults
- Price
- £11.68
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3mo ago

Gillterway Punch Monkey Plush 60cm Large Orangutan Soft Cuddly Toy Eco-Friendly Plushies Material Washable Monkey Plush Toy for Kids Adults Birthday Gift Bedroom Decor
- Price
- £10.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

AstraFable Punch Monkey Plush 66CM Large Orangutan Soft Toy Eco-Friendly & Washable Realistic Cuddly Monkey Plush for Kids Safe & Soft
- Price
- £11.18
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 4mo ago

CPKONUUIP Punch Monkey Plush 60 cm Large Orangutan Soft Toy Stuffed Monkey Realistic Soft Cuddly Long Arm Monkey Toy Orangutan Plush for Home Room Bed Pillow Cushion Curtains Photo Prop Decor
- Price
- £10.60
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 falling
Sellers
98
Est. top-5 brand share
50%
Top 20: 89%
Est. top-5 click share
40%
Top 20: 80%
Open market
43%
- WILD REPUBLIC12%
- Mamas & Papas11%
- AURORA11%
- TY8%
- Little Live Pets7%
- AstraFable7%
Demand
Monkey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Monkey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- monkey146K/yr
- monkey teddy85K/yr
- monkeys15K/yr
- monkey toy31K/yr
- monkey plush20K/yr
- monkey gifts20K/yr
- monkey soft toy12K/yr
- monkey toys11K/yr
- toy monkey10K/yr
- monkey toys for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Monkey
We read the reviews and the return reasons for every product selling here.
“It's cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monkey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









