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Monkey

Fail

Shoppers spend only $48K a year here, so Monkey is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£48K/yr361K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
40%top-5 click share · 33 brands · 98 sellers

Flapen Score

Monkey against its category

The dotted line is the Toys & Games average. Past it, Monkey is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monkey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monkey 361K times last year and spent an estimated £48K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
1.2%
Market size, estimated
£48Ka year
Peak month
December2.5× the quietest month
Top search term
monkey146K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £6.14 to £24.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.41 that is £0 to £1K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£6.14–£24.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,322 within Electronic Toys. It carries 549 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#1,322in Electronic Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Monkey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 falling

Sellers

98

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

40%

Top 20: 80%

Open market

43%

  • WILD REPUBLIC12%
  • Mamas & Papas11%
  • AURORA11%
  • TY8%
  • Little Live Pets7%
  • AstraFable7%

Demand

Monkey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Monkey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monkey146K/yr
  • monkey teddy85K/yr
  • monkeys15K/yr
  • monkey toy31K/yr
  • monkey plush20K/yr
  • monkey gifts20K/yr
  • monkey soft toy12K/yr
  • monkey toys11K/yr
  • toy monkey10K/yr
  • monkey toys for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Monkey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%0.00

It's cheap

Terrible quality - avoid

Size-Overall15%−0.07

TINY

Very much smaller than expected

Not worth the money tiny

Value For Money13%−0.03

Very expensive too

Not worth the money

games disappointing for the price paid

Ease Of Use8%−0.03

hard to play with because of this

difficult to put all the babies in

Brightness/Shine/Glow8%−0.04

Heart stopped glowing after a couple of weeks

Love

Quality-Overall21%0.00

It seems to be pretty well-made

This monkey toy seems good quality

Good quality

Fun/Entertainment Experience20%+0.82

Lovely toy

Fun

Fun game

Soft Feel13%

Soft and squishy

So soft

Lovely soft toy

Gifting Purpose11%+1.61

Cute gift

Fun gift, most enjoyed

Lovely gift

Value For Money8%−0.03

Great value

Definitely value for money

Definitely worth the price

Return

0.9% Return rate 57% Fixable by listing

Size-Overall43%▇▆▆▆▇█

TINY

Very much smaller than expected

Not worth the money tiny

Functionality-Overall10%▆█▆▄▃▁
Quality-Overall10%▁▄▁▁▆█

It's cheap

Terrible quality - avoid

Advertised Vs Actual Product6%▁▁▃▅█▁

Wrong sizing info given

No as in the picture

Not the size stated

Defective Material/Parts4%▆█▁▅▁▁

FAQ

Common Monkey questions

Answered from the same tracked data.