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Money Heist Costume

Fail

Shoppers spend an estimated $0 a year here, so Money Heist Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£0/yr74K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
63%top-5 click share · 12 brands · 20 sellers

Flapen Score

Money Heist Costume against its category

The dotted line is the Toys & Games average. Past it, Money Heist Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Money Heist Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Money Heist Costume 74K times last year and spent an estimated £0. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October36.9× the quietest month
Top search term
money heist17K searches a year

02 · Price

A sale here is worth £18.18.

Listings sell for £18.18 on average, from £4.41 to £29.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.18 that is £0 to £2K a year per listing.

Average price
£18.18inside the $15 to $100 sweet spot
Price range
£4.41–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #4,313 within Dress-Up Accessories. It carries 95 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
57%
Out of stock, average day
18.3%
Average rank
#4,313in Dress-Up Accessories
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Money Heist Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

8%

  • Anxicer46%
  • Funidelia16%
  • IndustraCare12%
  • I LOVE FANCY DRESS9%
  • Original Cup6%
  • Halloweenmania2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Money Heist Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 36.9×

Reviews and returns

What reviews say buyers love and hate about Money Heist Costume

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Smaller than you think”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Money Heist Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data