How competitive is the Molkky niche on Amazon United Kingdom?

7 brands and 22 sellers compete in Molkky on Amazon United Kingdom. The top 5 Molkky products take 80% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Molkky?

Molkky buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Strength, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Molkky niche?

Molkky sells for £26.24 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.51–£41.18. The average incumbent carries 453 reviews — the moat a new listing must climb.

Molkky

Molkky shows demand growing +456.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Molkky profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Molkky is a £71K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Molkky: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +456.9% over the last 90 days and 6.0% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr4K

Search volume / yr+456.9%45K

Conversion rate6.0%

Avg price£26.24

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 22

Top-5 product click share80%

Open market6%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Top Molkky products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mölkky Original Throwing Game Outdoor Birch Wood 12 Skittles 1 Stick

Price: £36.65
Rating: 4.7/5
Reviews: 2,113
Age: 12y ago

NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults

Price: £41.18
Rating: 3.4/5
Reviews: 14
Age: 6mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft

Price: £29.98
Rating: 3.8/5
Reviews: 14
Age: 7mo ago

Jaques of London Wooden Skittles | Throwing Games | Skittles Game for Gardens | Outdoor Games for Adults & Kids | Since 1795

Price: £26.69
Rating: 4.1/5
Reviews: 219
Age: 4y ago

Number Kubb Toss Game Stick Throwing Game made of Hardwood

Price: £17.01
Rating: 4.1/5
Reviews: 52
Age: 1y ago

Newest

by launch date

NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults

Price: £41.18
Rating: 3.4/5
Reviews: 14
Age: 6mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft

Price: £29.98
Rating: 3.8/5
Reviews: 14
Age: 7mo ago

NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set

Price: £28.19
Rating: 4.2/5
Reviews: 7
Age: 7mo ago

Numbered Block Toss Games Outdoor Wooden Throwing Yard Game Stick Timber Game Set (Classic-Carry Bag)

Price: £21.58
Rating: 4.1/5
Reviews: 11
Age: 1y ago

Number Kubb Toss Game Stick Throwing Game made of Hardwood

Price: £17.01
Rating: 4.1/5
Reviews: 52
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

NZQXJXZ45%
Mölkky26%
Jaques of London11%
Jac & Mok9%
ApudArmis3%
WDK Partner3%
Open — no brand owns it (1 brand, 3%)

Molkky demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR6.0%Products11Brands7Top 5 Brands94%OOS Rate5.5%Rating4.2★Reviews453Avg BSR#163

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

Top Molkky search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

molkky game20K/yr +561.1%6.4% conv.
molkky18K/yr +356.4%5.3% conv.
molkky garden game7K/yr +265.3%7.4% conv.

What reviews say buyers love and hate about Molkky

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Fun/Entertainment Experience34%

“Great game”

Quality-Overall17%

“Good quality and also included a score chart with guide for the setting up order”

Value For Money10%

“value for money”

Gifting Purpose8%

“Present delivered”

Storage Capacity5%

“Looks nice with the bag for storage”

What buyers complain about

89% of reviews

Quality-Overall37%

“Cheaply made”

Durability15%

“however over last couple weeks noticed one or two cracks/splits appearing”

Strength12%

“Cheap flimsy bag”

Wood Quality10%

“Poor-quality wood”

Value For Money7%

“Definitely not worth the cost”

Molkky return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

25%

2Size-Overall

15%

3Defective Material/Parts

11%

4Durability

5Material Quality

Common Molkky questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Molkky 59/100 on Amazon United Kingdom — Worth a look. The niche generates £71K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +456.9% over the last 90 days.