molkky
Worth a lookShows demand growing +456.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+456.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.24avg listing price — sweet spot $15–$100
Price range
Great£13.51–£41.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great452.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£71K£71K/yr · 45K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, molkky is a £71K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
molkky market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £79K–£105K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.5%
- Avg brand age
- 56 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- NZQXJXZ45%
- Mölkky26%
- Jaques of London11%
- Jac & Mok9%
- ApudArmis3%
- WDK Partner3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +456.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
Top molkky search terms
- molkky game20K/yr
- molkky18K/yr
- molkky garden game7K/yr
Top molkky products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mölkky Original Throwing Game Outdoor Birch Wood 12 Skittles 1 Stick
Mölkky£36.654.7★2,113 rev
NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
NZQXJXZ£41.183.4★14 rev
NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
NZQXJXZ£29.983.8★14 rev
Jaques of London Wooden Skittles | Throwing Games | Skittles Game for Gardens | Outdoor Games for Adults & Kids | Since 1795
Jaques of London£26.694.1★219 rev
Number Kubb Toss Game Stick Throwing Game made of Hardwood
Jac & Mok£17.014.1★52 rev
Newest
by launch dateNZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
NZQXJXZ£41.1814 rev
NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
NZQXJXZ£29.9814 rev
NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set
NZQXJXZ£28.197 rev
Numbered Block Toss Games Outdoor Wooden Throwing Yard Game Stick Timber Game Set (Classic-Carry Bag)
JacJoe All Pro£21.5811 rev
Number Kubb Toss Game Stick Throwing Game made of Hardwood
Jac & Mok£17.0152 rev
Trending
90-day click momentumNZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
NZQXJXZ£41.183.4★
NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set
NZQXJXZ£28.194.2★
NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
NZQXJXZ£29.983.8★
Numbered Block Toss Games Outdoor Wooden Throwing Yard Game Stick Timber Game Set (Classic-Carry Bag)
JacJoe All Pro£21.584.1★
Number Kubb Toss Game Stick Throwing Game made of Hardwood
Jac & Mok£17.014.1★
What buyers say about molkky
What buyers praise and complain about, mined from review topics.What buyers love
“Great game”
“Good quality and also included a score chart with guide for the setting up order”
“value for money”
“Present delivered”
“Looks nice with the bag for storage”
“A brilliant portable game thats easy to take anywhere”
“As described, I dont have a bad word to say, easy to pop together and lots of fun had out of it”
“Loads of fun for adults and kids”
“The simple wood design”
“Rate game, lots of group fun; we played it with 10 people five o each side”
What buyers complain about
“Cheaply made”
“however over last couple weeks noticed one or two cracks/splits appearing”
“Cheap flimsy bag”
“Poor-quality wood”
“Definitely not worth the cost”
“Need to look up instructions online”
“wont be good if gifting”
Top return reasons
Common questions
- Is molkky profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +456.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the molkky niche?
- 7 brands and 22 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in molkky?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.
- When does demand for molkky peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.3× the quietest.
- What does it cost to enter the molkky niche?
- Listings span £13.51–£41.18; the average listing price is £26.24 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.