Molkky
MaybeSearch demand grew +456.9% this quarter. But the top 5 brands take 94% of clicks, so Molkky is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £71K/yr45K searches / yr
- 90-day growth
- +456.9%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 22 sellers
Flapen Score
Molkky against its category
The dotted line is the Toys & Games average. Past it, Molkky is stronger. Inside it, weaker.
Market
The Molkky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Molkky 45K times last year and spent an estimated £71K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +456.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +456.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £71Ka year
- Peak month
- August15.3× the quietest month
- Top search term
- molkky game20K searches a year
02 · Price
A sale here is worth £26.24.
Listings sell for £26.24 on average, from £13.51 to £41.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £26.24 that is £3K to £7K a year per listing.
- Average price
- £26.24inside the $15 to $100 sweet spot
- Price range
- £13.51–£41.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #163 within Games & Accessories. It carries 453 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #163in Games & Accessories
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 453per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Molkky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mölkky Original Throwing Game Outdoor Birch Wood 12 Skittles 1 Stick
- Price
- £36.65
- Rating
- 4.7/5
- Reviews
- 2,113
- Age
- 12y ago

NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
- Price
- £41.18
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
- Price
- £29.98
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 7mo ago

Jaques of London Wooden Skittles | Throwing Games | Skittles Game for Gardens | Outdoor Games for Adults & Kids | Since 1795
- Price
- £26.69
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 4y ago

Number Kubb Toss Game Stick Throwing Game made of Hardwood
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 1y ago
Trending
90-day click momentum
NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
- Price
- £41.18
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set
- Price
- £28.19
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
- Price
- £29.98
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 7mo ago

Numbered Block Toss Games Outdoor Wooden Throwing Yard Game Stick Timber Game Set (Classic-Carry Bag)
- Price
- £21.58
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

Number Kubb Toss Game Stick Throwing Game made of Hardwood
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch date
NZQXJXZ Cornhole Game Set 2 ft x 1 ft Solid Wood Premium Corn Hole Boards with 6 Bean Bags and a Carrying Bag Outdoor Corn Toss Game Set for Family and Adults
- Price
- £41.18
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
- Price
- £29.98
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 7mo ago

NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set
- Price
- £28.19
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Numbered Block Toss Games Outdoor Wooden Throwing Yard Game Stick Timber Game Set (Classic-Carry Bag)
- Price
- £21.58
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

Number Kubb Toss Game Stick Throwing Game made of Hardwood
- Price
- £17.01
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- NZQXJXZ45%
- Mölkky26%
- Jaques of London11%
- Jac & Mok9%
- ApudArmis3%
- WDK Partner3%
- Open — no brand owns it (1 brand, 3%)
Demand
Molkky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
Search terms
Top Molkky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- molkky game20K/yr
- molkky18K/yr
- molkky garden game7K/yr
Reviews and returns
What reviews say buyers love and hate about Molkky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheaply made
Disappointing quality
Decent quality, only issue was having to look up the instructions for play and scoring, as the ones included don't include an English translation
however over last couple weeks noticed one or two cracks/splits appearing
The product fell apart after a few goes
The pins started to split after one game
Cheap flimsy bag
Not sturdy or strong
Poor-quality wood
Definitely not worth the cost
so not worth the extra money
Love
Great game
Great family game
Good fun
Good quality and also included a score chart with guide for the setting up order
The blocks are good quality
Quality product
value for money
Very good value
priced at £23.36 at the time of review
Present delivered
Exactly what I was looking for - it's a great present for someone too
Looks nice with the bag for storage
Great to have the storage/carry bag too
Return
0.9% Return rate 24% Fixable by listing
Cheaply made
Disappointing quality
Decent quality, only issue was having to look up the instructions for play and scoring, as the ones included don't include an English translation
however over last couple weeks noticed one or two cracks/splits appearing
The product fell apart after a few goes
The pins started to split after one game
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molkky questions
Answered from the same tracked data.









