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Molkky

Maybe

Search demand grew +456.9% this quarter. But the top 5 brands take 94% of clicks, so Molkky is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£71K/yr45K searches / yr
90-day growth
+456.9%search demand this quarter
Competition
80%top-5 click share · 7 brands · 22 sellers

Flapen Score

Molkky against its category

The dotted line is the Toys & Games average. Past it, Molkky is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molkky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Molkky 45K times last year and spent an estimated £71K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +456.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+456.9%
Conversion, latest week
6.0%
Market size, estimated
£71Ka year
Peak month
August15.3× the quietest month
Top search term
molkky game20K searches a year

02 · Price

A sale here is worth £26.24.

Listings sell for £26.24 on average, from £13.51 to £41.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £26.24 that is £3K to £7K a year per listing.

Average price
£26.24inside the $15 to $100 sweet spot
Price range
£13.51–£41.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #163 within Games & Accessories. It carries 453 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#163in Games & Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Molkky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • NZQXJXZ45%
  • Mölkky26%
  • Jaques of London11%
  • Jac & Mok9%
  • ApudArmis3%
  • WDK Partner3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Molkky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

Search terms

Top Molkky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molkky game20K/yr
  • molkky18K/yr
  • molkky garden game7K/yr

Reviews and returns

What reviews say buyers love and hate about Molkky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.08

Cheaply made

Disappointing quality

Decent quality, only issue was having to look up the instructions for play and scoring, as the ones included don't include an English translation

Durability15%−0.07

however over last couple weeks noticed one or two cracks/splits appearing

The product fell apart after a few goes

The pins started to split after one game

Strength12%−0.04

Cheap flimsy bag

Not sturdy or strong

Wood Quality10%−0.05

Poor-quality wood

Value For Money7%−0.03

Definitely not worth the cost

so not worth the extra money

Love

Fun/Entertainment Experience34%+2.52

Great game

Great family game

Good fun

Quality-Overall17%−0.08

Good quality and also included a score chart with guide for the setting up order

The blocks are good quality

Quality product

Value For Money10%−0.03

value for money

Very good value

priced at £23.36 at the time of review

Gifting Purpose8%+0.39

Present delivered

Exactly what I was looking for - it's a great present for someone too

Storage Capacity5%+0.42

Looks nice with the bag for storage

Great to have the storage/carry bag too

Return

0.9% Return rate 24% Fixable by listing

Quality-Overall25%▁▁█▄▅▅

Cheaply made

Disappointing quality

Decent quality, only issue was having to look up the instructions for play and scoring, as the ones included don't include an English translation

Size-Overall15%▁▁▁█▄▆
Defective Material/Parts11%▁▁▁▁▁█
Durability7%▁▁▁█▂▂

however over last couple weeks noticed one or two cracks/splits appearing

The product fell apart after a few goes

The pins started to split after one game

Material Quality6%▁▁▁▁▁█

FAQ

Common Molkky questions

Answered from the same tracked data.