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Model Plane

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $48K a year here, so Model Plane is a Maybe.

Flapen Score
57
57 / 100
Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 44
Market size
£48K/yr269K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
33%top-5 click share · 27 brands · 63 sellers

Flapen Score

Model Plane against its category

The dotted line is the Toys & Games average. Past it, Model Plane is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Plane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Model Plane 269K times last year and spent an estimated £48K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
1.2%
Market size, estimated
£48Ka year
Peak month
December2.8× the quietest month
Top search term
model plane48K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £5.51 to £92.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.04 that is £0 to £2K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£5.51–£92.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #113 within Hobbies. It carries 172 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
17.6%
Average rank
#113in Hobbies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
172per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Model Plane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£957£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

63

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

33%

Top 20: 67%

Open market

39%

  • Corgi13%
  • HANGOU11%
  • Nhemeylp11%
  • EcoGrowth9%
  • QIYUMOKE9%
  • Dongnesi8%

Demand

Model Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Model Plane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model plane48K/yr
  • plane model42K/yr
  • model planes26K/yr
  • plane models21K/yr
  • model airplane21K/yr
  • diecast planes23K/yr
  • airplane model18K/yr
  • model airplanes10K/yr
  • model aircraft9K/yr
  • die cast model planes8K/yr

Reviews and returns

What reviews say buyers love and hate about Model Plane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

The box is too big

Incorrect sizing

Small

Advertised Vs Actual Product13%−0.13

Wrong scale

There maybe some confusion in the description on the product page

not as described

Durability12%+0.33

Front mock engine component broke off first time of playing with it

the only problem is the landing gear isnt very durable

from both the plastic fell off after not even month which cost huge meltdown

Value For Money11%−0.02

The product is not worth the money

High end price for cheap rubbish

Waste of money

Material Quality8%−0.02

It was not worth the money/ cheap plastic

Made of plastic

The ones I received are cheap plastic rubbish

Love

Quality-Overall33%+1.39

I am really impressed by the sheer quality of these

its a great quality plane for a reasonable price

Good quality

Value For Money19%−0.02

Great value

Excellent Value

Good for the price

Design-Overall11%+1.19

Perfect model

detailed design

the details are brilliant

Fun/Entertainment Experience9%+0.77

Great toys for little boys and girls

Lots of fun

Great toy

Durability5%+0.33

very durable

Crafted from robust metal and high-quality plastic, these planes are built to withstand the rough and tumble nature of active play, making them significantly more durable than lightweight plastic alternatives

durable

Return

1.1% Return rate 53% Fixable by listing

Size-Overall45%▇█▇▆█▇

The box is too big

Incorrect sizing

Small

Defective Material/Parts17%▇▇██▂▃
Quality-Overall11%▆▄▁▄▄█

Extremely poor quality

Poor Quality

Wheel Quality4%▁▅▃▇▁█

wheels fell off right out the box

Advertised Vs Actual Product4%█▁▁▄▇▁

Wrong scale

There maybe some confusion in the description on the product page

not as described

FAQ

Common Model Plane questions

Answered from the same tracked data.