Model Plane
Model Plane shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Model Plane profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Model Plane is a £48K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Model Plane: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.4% over the last 90 days and 1.2% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 67 products
Top Model Plane products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
1:400 Scale Diecast Planes Plane Model Collection Virgin Atlantic 747 with Stands Alloy Metal Model Airplane for Display Display Aircraft Model Planes for Collectible Aviation Enthusiast Gift
- Price
- £7.75
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 1y ago
Corgi Diecast Model Plane CS90636 Concorde British Airways
- Price
- £7.67
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 7y ago
Nhemeylp Model Plane Boeing 777 Airplane Model 1/400 Diecast Airplanes Model Aircraft with Stand for Collection and Display Aviation Enthusiast Gift
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
AeroClix Ryanair Model Plane Boeing 737 MAX 8-200 EI-HGL 20cm Snap-Fit Model
- Price
- £20.47
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 2y ago
Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
Trending
90-day click momentum
Nhemeylp Model Plane A380 Airplane Model 1:400 Diecast Airway Planes Metal Aircraft with Display Stand for Adult Collectors & Aviation Enthusiasts
- Price
- £8.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Girihe Model Airplane Collection 1/400 Scale Aircraft Models for Display Virgin Atlantic 747 with Stands Perfect Display Aviation Gift for Enthusiasts
- Price
- £6.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
HANGOU 1/400 AN225 Model Alloy Model for Collection and Display
- Price
- £23.24
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago
Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
4 Pack Aeroplane Toys Plane Diecast Metal Airplane Toys for Kids Toddlers
- Price
- £10.07
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 11mo ago
Newest
by launch dateNhemeylp Model Plane A380 Airplane Model 1:400 Diecast Airway Planes Metal Aircraft with Display Stand for Adult Collectors & Aviation Enthusiasts
- Price
- £8.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Girihe Model Airplane Collection 1/400 Scale Aircraft Models for Display Virgin Atlantic 747 with Stands Perfect Display Aviation Gift for Enthusiasts
- Price
- £6.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Mlifleue 1PCS Model Plane Compatible with British Airways Collections Plane Model for Virgin Atlantic 747 1:400 Diecast Planes and Models Airplane Collectibles for Aviation Enthusiasts
- Price
- £7.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
HANGOU Airplane Model Plane Model Aircraft Metal Alloy Airplanes Model for Gift & Decoration
- Price
- £10.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
27 falling
Sellers
63
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
33%
Top 20: 67%
Open market
39%
- Corgi13%
- HANGOU11%
- Nhemeylp11%
- EcoGrowth9%
- QIYUMOKE9%
- Dongnesi8%
Model Plane demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Model Plane search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- model plane48K/yr
- plane model42K/yr
- model planes26K/yr
- plane models21K/yr
- model airplane21K/yr
- diecast planes23K/yr
- airplane model18K/yr
- model airplanes10K/yr
- model aircraft9K/yr
- die cast model planes8K/yr
What reviews say buyers love and hate about Model Plane
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“I am really impressed by the sheer quality of these”
“Great value”
“Perfect model”
“Great toys for little boys and girls”
“very durable”
What buyers complain about
82% of reviews“The box is too big”
“Wrong scale”
“Front mock engine component broke off first time of playing with it”
“The product is not worth the money”
“It was not worth the money/ cheap plastic”
Model Plane return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Model Plane questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
