Is model plane profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 67 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the model plane niche?

27 brands and 63 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in model plane?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.1%.

When does demand for model plane peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the model plane niche?

Listings span £5.51–£92.77; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

model plane

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great172.06

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.51–£92.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great£15.04

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£48K

£48K/yr · 269K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, model plane is a £48K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

model plane market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 1.2%
Avg BSR: #113
Page quality: 0%
Prime: 96%
Sponsored: 78%
Out of stock: 17.6%
Avg brand age: 38 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

33%

Top 20: 67%

Open market

39%

Corgi13%
HANGOU11%
Nhemeylp11%
EcoGrowth9%
QIYUMOKE9%
Dongnesi8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top model plane search terms

model plane48K/yr +1.6%0.8% conv.
plane model42K/yr -14.8%0.6% conv.
model planes26K/yr -13.7%0.8% conv.
plane models21K/yr +1.9%0.4% conv.
model airplane21K/yr +1.1%1.1% conv.
diecast planes23K/yr -0.8%0.8% conv.
airplane model18K/yr -4.3%0.9% conv.
model airplanes10K/yr +9.8%0.6% conv.
model aircraft9K/yr -9.5%0.5% conv.
die cast model planes8K/yr -17.5%1.5% conv.

All search terms

Top model plane products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1:400 Scale Diecast Planes Plane Model Collection Virgin Atlantic 747 with Stands Alloy Metal Model Airplane for Display Display Aircraft Model Planes for Collectible Aviation Enthusiast Gift

Dongnesi£7.755.0★18 rev

Corgi Diecast Model Plane CS90636 Concorde British Airways

Corgi£7.674.4★210 rev

Nhemeylp Model Plane Boeing 777 Airplane Model 1/400 Diecast Airplanes Model Aircraft with Stand for Collection and Display Aviation Enthusiast Gift

Nhemeylp£8.114.4★31 rev

AeroClix Ryanair Model Plane Boeing 737 MAX 8-200 EI-HGL 20cm Snap-Fit Model

AeroClix£20.474.2★163 rev

Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)

Starkvista£9.214.7★8 rev

Newest

by launch date

Nhemeylp Model Plane A380 Airplane Model 1:400 Diecast Airway Planes Metal Aircraft with Display Stand for Adult Collectors & Aviation Enthusiasts

Nhemeylp£8.450 rev

2mo ago

Girihe Model Airplane Collection 1/400 Scale Aircraft Models for Display Virgin Atlantic 747 with Stands Perfect Display Aviation Gift for Enthusiasts

Girihe£6.162 rev

3mo ago

Mlifleue 1PCS Model Plane Compatible with British Airways Collections Plane Model for Virgin Atlantic 747 1:400 Diecast Planes and Models Airplane Collectibles for Aviation Enthusiasts

Mlifleue£7.363 rev

9mo ago

HANGOU Airplane Model Plane Model Aircraft Metal Alloy Airplanes Model for Gift & Decoration

HANGOU£10.934 rev

10mo ago

HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts

HANGOU£10.874 rev

10mo ago

What buyers say about model plane

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“I am really impressed by the sheer quality of these”

Value For Money19%

“Great value”

Design-Overall11%

“Perfect model”

Fun/Entertainment Experience9%

“Great toys for little boys and girls”

Durability5%

“very durable”

Size-Overall4%

“size is good”

Gifting Purpose3%

“Great gift”

Display-Overall3%

“Nice display model either in a display case or desktop definitely not a toy great for any aviation enthusiasts”

Advertised Vs Actual Product2%

“Its just right for the it was bought for”

Strength2%

“Sturdy and well manufactured”

What buyers complain about

Size-Overall25%

“The box is too big”

Advertised Vs Actual Product13%

“Wrong scale”

Durability12%

“Front mock engine component broke off first time of playing with it”

Value For Money11%

“The product is not worth the money”

Material Quality8%

“It was not worth the money/ cheap plastic”

Color5%

“One of the blue ones does not work”

Functionality-Overall4%

“One of the blue ones does not work”

Quality-Overall3%

“Extremely poor quality”

Wheel Quality3%

“wheels fell off right out the box”

Top return reasons

Size-Overall45%

Defective Material/Parts17%

Quality-Overall11%

Wheel Quality4%

Advertised Vs Actual Product4%

Durability2%

Add-Ons/Attachments2%

Gifting Purpose2%

Material Quality2%

Value For Money1%

Common questions

Is model plane profitable to sell on Amazon United Kingdom?: The niche generates £48K/yr across 67 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the model plane niche?: 27 brands and 63 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in model plane?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.1%.
When does demand for model plane peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the model plane niche?: Listings span £5.51–£92.77; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.