Model Car Kit
FailShoppers spend only $14K a year here, so Model Car Kit is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £14K/yr130K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 27%top-5 click share · 16 brands · 236 sellers
Flapen Score
Model Car Kit against its category
The dotted line is the Toys & Games average. Past it, Model Car Kit is stronger. Inside it, weaker.
Market
The Model Car Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Model Car Kit 130K times last year and spent an estimated £14K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £14Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- car model building kits27K searches a year
02 · Price
A sale here is worth £23.29.
Listings sell for £23.29 on average, from £7.64 to £81.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.29 that is £0 to £2K a year per listing.
- Average price
- £23.29inside the $15 to $100 sweet spot
- Price range
- £7.64–£81.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #357 within Building & Construction Toys. It carries 734 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 85%
- Out of stock, average day
- 2.2%
- Average rank
- #357in Building & Construction Toys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 734per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Model Car Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tamiya NISMO Nissan Skyline GT-R R34 Z-Tune 1:24 Plastic Model Kit
- Price
- £22.03
- Rating
- 4.6/5
- Reviews
- 969
- Age
- 17y ago

Revell 07752 Jaguar SS 100 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £12.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 7mo ago

Revell 07685 Porsche 934 RSR Martini 1:24 Scale Unbuilt/Unpainted Plastic Model Kit
- Price
- £20.69
- Rating
- 4.5/5
- Reviews
- 1,290
- Age
- 7y ago

Revell 07751 Aston Martin Ulster 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £11.87
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Revell 07746 James Bond Aston Martin DB5 (Click System) 1:24 Scale Unbuilt Pre-Coloured Click-Together (Non-Glue) Plastic Model Kit
- Price
- £16.77
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago
Trending
90-day click momentum
Revell 07751 Aston Martin Ulster 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £11.87
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Revell 07752 Jaguar SS 100 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £12.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 7mo ago

Tamiya 24376 1978 Ford Zakspeed Capri Turbo Car 1:24 Model Kit
- Price
- £25.27
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 6mo ago

Tamiya 24090 1/24 Nissan Skyline GT-R (Japan import)
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 13y ago

Revell 07668 Jaguar E-Type (Coupé) 1:24 Scale Unbuilt/Unpainted Plastic Model Kit
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 6y ago
Newest
by launch date
Tamiya 24376 1978 Ford Zakspeed Capri Turbo Car 1:24 Model Kit
- Price
- £25.27
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 6mo ago

Revell 07751 Aston Martin Ulster 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £11.87
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Revell 07752 Jaguar SS 100 1:32 Scale - Unbuilt/Unpainted Plastic Model Kit
- Price
- £12.00
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 7mo ago

Revell 07746 James Bond Aston Martin DB5 (Click System) 1:24 Scale Unbuilt Pre-Coloured Click-Together (Non-Glue) Plastic Model Kit
- Price
- £16.77
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago

Bburago Model Kit McLaren MCL38 (2024) #4 Norris 1:24 Scale 42-Piece Assembly Kit Detailed F1 Replica with Official Licence
- Price
- £27.61
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
236
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
27%
Top 20: 65%
Open market
11%
- Revell41%
- Tamiya17%
- Airfix16%
- Italeri7%
- LEGO4%
- MOCBROPCS4%
- Open — no brand owns it (10 brands, 11%)
Demand
Model Car Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Model Car Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car model building kits27K/yr
- car model kits11K/yr
- 1/24 model car kits13K/yr
- model car kit20K/yr
- model car kits11K/yr
- revell car model kits8K/yr
- build a car11K/yr
- tamiya car model kits7K/yr
- car model kit6K/yr
- motor vehicle model building kits5K/yr
Reviews and returns
What reviews say buyers love and hate about Model Car Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small box
The fit just wasn't what I'm used to
Very small
I should have read teh reviews about the parts not fitting together well
Missing Parts: Several key pieces were missing from the sprues right out of the box
Parts missing
It took some time to assemble
some of it was very awkward to build
Takes time to build
Not great quality for Airfix
Poor quality
Absolutely useless build quality
a little delicate
it's flimsy plastic
a little fragile
Love
The interior of the car looks great as well
the design is amazing
Great fun to build
Excellent value
Worth it
Good for price
Excellent product
Really nice quality Lego
It looks a really good quality build
It was a gift
Excellent gift
Present for birthday
A fantastic addition to my collection
Great kit for collectors
Awesome collectors piece for the price
Return
0.7% Return rate 29% Fixable by listing
Very small box
The fit just wasn't what I'm used to
Very small
I should have read teh reviews about the parts not fitting together well
Missing Parts: Several key pieces were missing from the sprues right out of the box
Parts missing
Sent back due to poor value for money
Expensive
overpriced
Not great quality for Airfix
Poor quality
Absolutely useless build quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Model Car Kit questions
Answered from the same tracked data.









