Mochi Squishy Toys

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

3.0%

Market size, estimated

£47Ka year

Top search term

mochi squishy toys66K searches a year

Listings sell for £9.68 on average, from £1.29 to £18.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.68 that is £968 to £2K a year per listing.

Average price

£9.68under the $15 to $100 sweet spot

Price range

£1.29–£18.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£968–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #719 within Novelty & Gag Toys. It carries 516 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

9.7%

Average rank

#719in Novelty & Gag Toys

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

516per listing

Listings tracked

36

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

13 months