Mochi Squishy Toys

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

3.0%

Market size, estimated

£47Ka year

Top search term

mochi squishy toys66K searches a year

Listings sell for £9.68 on average, from £1.29 to £18.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.68 that is £968 to £2K a year per listing.

Average price

£9.68under the $15 to $100 sweet spot

Price range

£1.29–£18.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£968–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #719 within Novelty & Gag Toys. It carries 516 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

9.7%

Average rank

#719in Novelty & Gag Toys

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

516per listing

Listings tracked

36

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

13 months