- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £5K/yr29K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 7 sellers
Flapen Score
Mobilo against its category
The dotted line is the Toys & Games average. Past it, Mobilo is stronger. Inside it, weaker.
Market
The Mobilo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mobilo 29K times last year and spent an estimated £5K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £5Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- mobilo21K searches a year
02 · Price
A sale here is worth £41.34.
Listings sell for £41.34 on average, from £15.47 to £78.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £41.34 that is £0 to £4K a year per listing.
- Average price
- £41.34inside the $15 to $100 sweet spot
- Price range
- £15.47–£78.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,540 within Building & Construction Toys. It carries 205 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #3,540in Building & Construction Toys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 205per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mobilo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mobilo MOB103 Complete Kit 192 Pieces
- Price
- £61.80
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 14y ago

Plasticant Mobilo 256 256-Basic Set for 3-8 year old children Red Blue Yellow 210 x 210 x 200 millimeters
- Price
- £42.10
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 19y ago

Kids STEM Building Toys for 4-8 6-8 Building Blocks STEM Kit Ages 3 4 5 6 Year Old Boys Gift Educational Engineering Construction Blocks Toy Creative DIY Activities Gmae for Boys Girls (125PCS)
- Price
- £20.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago

Plasticant Mobilo ECO Construction Builder
- Price
- £48.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

SIENIANLINE STEM Learning Pipe Tube Toy Tube Locks Construction Building Blocks 96 Pcs - Multicolor Educational Building Blocks Set with Wheels& Spouts & Joints for Kid Ages 3+
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 4y ago
Trending
90-day click momentum
Plasticant Mobilo 262 - Flow Advanced
- Price
- £78.58
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 7y ago

Afomida 170 Pcs STEM Building Toys for Kids Ages 4-8 Educational Blocks Se
- Price
- £22.17
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago

SIENIANLINE STEM Learning Pipe Tube Toy Tube Locks Construction Building Blocks 96 Pcs - Multicolor Educational Building Blocks Set with Wheels& Spouts & Joints for Kid Ages 3+
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 4y ago

Plasticant Mobilo 256 256-Basic Set for 3-8 year old children Red Blue Yellow 210 x 210 x 200 millimeters
- Price
- £42.10
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 19y ago

Kids STEM Building Toys for 4-8 6-8 Building Blocks STEM Kit Ages 3 4 5 6 Year Old Boys Gift Educational Engineering Construction Blocks Toy Creative DIY Activities Gmae for Boys Girls (125PCS)
- Price
- £20.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago
Newest
by launch date
Kids STEM Building Toys for 4-8 6-8 Building Blocks STEM Kit Ages 3 4 5 6 Year Old Boys Gift Educational Engineering Construction Blocks Toy Creative DIY Activities Gmae for Boys Girls (125PCS)
- Price
- £20.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago

Afomida 170 Pcs STEM Building Toys for Kids Ages 4-8 Educational Blocks Se
- Price
- £22.17
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago

Plasticant Mobilo ECO Construction Builder
- Price
- £48.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

SIENIANLINE STEM Learning Pipe Tube Toy Tube Locks Construction Building Blocks 96 Pcs - Multicolor Educational Building Blocks Set with Wheels& Spouts & Joints for Kid Ages 3+
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 4y ago

Plasticant Mobilo 262 - Flow Advanced
- Price
- £78.58
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Plasticant Mobilo43%
- ToyCentre37%
- Lypsochaat14%
- SIENIANLINE3%
- Afomida3%
Demand
Mobilo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Reviews and returns
What reviews say buyers love and hate about Mobilo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor instruction sheet
Love
Enjoyed by 5 year old construction mad grandson
Good fun you
My 6 year old has enjoyed this
Educational
Yes this product is so educational
Perfect for present
Good and creative gift for kids
Versatile building pieces
Return
0.7% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mobilo questions
Answered from the same tracked data.









