Moana Doll
FailThe top 5 brands take 98% of clicks, so Moana Doll is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £35K/yr57K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 146 sellers
Flapen Score
Moana Doll against its category
The dotted line is the Toys & Games average. Past it, Moana Doll is stronger. Inside it, weaker.
Market
The Moana Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moana Doll 57K times last year and spent an estimated £35K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £35Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- moana doll49K searches a year
02 · Price
A sale here is worth £15.36.
Listings sell for £15.36 on average, from £4.99 to £63.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.
- Average price
- £15.36inside the $15 to $100 sweet spot
- Price range
- £4.99–£63.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #431 within Dolls & Accessories. It carries 1,614 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 97%
- Out of stock, average day
- 7.4%
- Average rank
- #431in Dolls & Accessories
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,614per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Moana Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Disney Moana 2 Simea Fashion Doll with Anklet Accessory 5 Moveable Joints & Removable Outfit Toys Inspired by the Movie JBT41
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 1,246
- Age
- 1y ago

Mattel Disney Princess Dolls Moana Posable Fashion Doll with Sparkling Clothing and Accessories Disney Movie Toys HLW05 Orange Outfit
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 24,213
- Age
- 3y ago

Mattel Disney Singing Moana 2 Doll Sings Were Back in English
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 1,246
- Age
- 1y ago

Disney Store Official Moana Classic Doll 26cm/10 Fully Poseable Princess Doll in a Classic Outfit Includes Toy Hair Brush - Suitable for Ages 3+
- Price
- £14.47
- Rating
- 4.6/5
- Reviews
- 2,207
- Age
- 1y ago

Mattel Disney Moana 2 Fashion Doll in Signature Look
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 1y ago
Trending
90-day click momentum
Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 6-7 Years
- Price
- £13.38
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 3-4 Years
- Price
- £14.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- £23.62
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1mo ago

Mattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1mo ago

Mattel Disney Singing Moana Doll How Far Ill Go Live Action Movie
- Price
- £19.88
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1mo ago
Newest
by launch date
Mattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1mo ago

Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- £23.62
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1mo ago

Mattel Disney Singing Moana Doll How Far Ill Go Live Action Movie
- Price
- £19.88
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1mo ago

Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 3-4 Years
- Price
- £14.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years
- Price
- £11.29
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
146
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
1%
- Mattel44%
- Disney26%
- Disney Store13%
- Disney Princess12%
- Jakks Pacific3%
- Disney Moana1%
- Open — no brand owns it (1 brand, 1%)
Demand
Moana Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Moana Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moana doll49K/yr
- moana singing doll4K/yr
- mowana2K/yr
- moana 2 doll2K/yr
Reviews and returns
What reviews say buyers love and hate about Moana Doll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is not a cheap copy and hence you may pay more
waste of money
Waste of money
Worst design ever because you cant get the doll out without the hair ruined
No batteries included
Rubbish
Hair gets messy fast
Love
Good value for the price
Worth the money
Great value
good quality and value arrived quickly
Good quality
The quality feels solid
Great role play doll
Great toy set
Very good value great kids toys
Sizing is accurate
a good size
Great doll good size aswell
lovely gift
Great gift for a moana fan
would make a lovely gift for any young Moana fan
Return
1.4% Return rate 51% Fixable by listing
bigger than I was expecting
The five accessories are small
Not suitable as for a childs present
This is not a cheap copy and hence you may pay more
waste of money
Waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moana Doll questions
Answered from the same tracked data.









