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Moana Doll

Fail

The top 5 brands take 98% of clicks, so Moana Doll is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£35K/yr57K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
45%top-5 click share · 7 brands · 146 sellers

Flapen Score

Moana Doll against its category

The dotted line is the Toys & Games average. Past it, Moana Doll is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Doll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moana Doll 57K times last year and spent an estimated £35K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
4.1%
Market size, estimated
£35Ka year
Peak month
December5.7× the quietest month
Top search term
moana doll49K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £4.99 to £63.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£4.99–£63.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #431 within Dolls & Accessories. It carries 1,614 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
97%
Out of stock, average day
7.4%
Average rank
#431in Dolls & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,614per listing
Listings tracked
35

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moana Doll products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

146

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

1%

  • Mattel44%
  • Disney26%
  • Disney Store13%
  • Disney Princess12%
  • Jakks Pacific3%
  • Disney Moana1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Moana Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Moana Doll search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moana doll49K/yr
  • moana singing doll4K/yr
  • mowana2K/yr
  • moana 2 doll2K/yr

Reviews and returns

What reviews say buyers love and hate about Moana Doll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
15%of negative reviews mention “Value For Money”
1.4%of orders come back
“This is not a cheap copy and hence you may pay more”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moana Doll questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data