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Miyoo Mini Plus

Fail

Shoppers spend only $4K a year here, so Miyoo Mini Plus is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£4K/yr63K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 21 sellers

Flapen Score

Miyoo Mini Plus against its category

The dotted line is the Toys & Games average. Past it, Miyoo Mini Plus is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miyoo Mini Plus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miyoo Mini Plus 63K times last year and spent an estimated £4K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
0.1%
Market size, estimated
£4Ka year
Peak month
December2.7× the quietest month
Top search term
miyoo mini plus37K searches a year

02 · Price

A sale here is worth £61.08.

Listings sell for £61.08 on average, from £21.78 to £109.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £61.08 that is £0 to £6K a year per listing.

Average price
£61.08inside the $15 to $100 sweet spot
Price range
£21.78–£109.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 75.7% of listings are out of stock. The average listing ranks #859 within Electronic Toys. It carries 55 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
75.7%
Average rank
#859in Electronic Toys
Average rating
3.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
55per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Miyoo Mini Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£426£851£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • FINGEREVO26%
  • EZRONULLA20%
  • GameLo19%
  • Airuidas10%
  • Blidinner8%
  • Jusimi7%
  • Open — no brand owns it (4 brands, 9%)

Demand

Miyoo Mini Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Miyoo Mini Plus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miyoo mini plus37K/yr
  • miyoo13K/yr
  • miyoo mini13K/yr

Reviews and returns

What reviews say buyers love and hate about Miyoo Mini Plus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging22%−0.38

Console doesnt hold charge for more than 6 minutes so can only be played whilst on Charge

rubbish came and does not even power on or charge

spare cable neither seem to charge

Quality-Overall17%−0.06

Absolute rubbish

So you need to budget for a quality replacement

The overall quality was not as good as expected

Durability11%−0.18

Breaks easily

Broken before first use

Faulty from start

Value For Money10%+0.69

Waste of money

Seriously overpriced

.perhaps a bit pricey for the hardware specs - screen size/ formfactor

Battery Life8%+0.08

Bad battery life

Battery shorter than advertised

Battery life is awful

Love

Fun/Entertainment Experience20%+2.11

great variety of games to play with

Great fun

Great little toy for children

Value For Money17%+0.69

Worth the money

Amazing value for money

Good for the money

Ease Of Use11%+0.66

the device is comfortable to hold during longer sessions

Easy to use

Its a nice handheld and I found the UI easy to navigate and it easy to save and load states

Quality-Overall8%−0.06

offering plenty of variety

Better quality than I expected

Good product

Gifting Purpose7%+0.71

Bought has a gift thought was a reasonable price

Gift much appreciated for it's many game options

Return

4.1% Return rate 7% Fixable by listing

Functionality-Overall28%█▄▃▅▄▇
Charging12%▁▁▆▄▇█

Console doesnt hold charge for more than 6 minutes so can only be played whilst on Charge

rubbish came and does not even power on or charge

spare cable neither seem to charge

Display-Overall11%▆▄██▄▅

Screen is blank

the screen image would flip sideways needing a full re-set each time which was very annoying

Defective Material/Parts9%█▂█▄▆▃
Quality-Overall8%▁▄▅▅█▄

Absolute rubbish

So you need to budget for a quality replacement

The overall quality was not as good as expected

FAQ

Common Miyoo Mini Plus questions

Answered from the same tracked data.