Is miyoo mini plus profitable to sell on Amazon United Kingdom?

The niche generates £4K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (39/100).

How competitive is the miyoo mini plus niche?

10 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in miyoo mini plus?

Top complaints mined from reviews: Charging, Quality-Overall, Durability. The return rate is 4.1%.

When does demand for miyoo mini plus peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the miyoo mini plus niche?

Listings span £21.78–£109.83; the average listing price is £61.08 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

miyoo mini plus

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible55.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£61.08

avg listing price — sweet spot $15–$100

Price range

Great£21.78–£109.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£4K

£4K/yr · 63K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, miyoo mini plus is a £4K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

miyoo mini plus market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £15K–£31K; units × avg price
Conversion rate: 0.1%
Avg BSR: #859
Page quality: 0%
Prime: 67%
Sponsored: 73%
Out of stock: 75.7%
Avg brand age: 21 months
Avg seller age: 220 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

FINGEREVO26%
EZRONULLA20%
GameLo19%
Airuidas10%
Blidinner8%
Jusimi7%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top miyoo mini plus search terms

miyoo mini plus37K/yr +21.8%0.1% conv.
miyoo13K/yr -10.7%0.1% conv.
miyoo mini13K/yr -21.6%0.1% conv.

All search terms

Top miyoo mini plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miyoo Mini Plus Handheld Game Console 3.5-inch 640*480 IPS Screen 3000mAh Miyoo-mini+ with Portable Case Transparent Black

FINGEREVO£96.594.2★103 rev

Miyoo Mini Plus Retro Gaming Console with 64G Memory Card 3.5-inch IPS Screen 3000mAH Long Endurance Batterywith Storage Case Support 10000+ Games (White 64G)

GameLo£51.172.0★3 rev

Miyo Mini Plus Handheld Retro Game Console Built -in 128G TF Card 15000+ Classic Games 3.5 -Inch IPS Screen Supports WIFI with Storage Bag (Black 128G)

EZRONULLA£53.033.7★7 rev

R40 Retro Handheld Games Console with 128GB 20000+ Classic Video Games 3.5 Inch IPS Screen Portable Gaming Console Linux System Dual-Core 64-Bit CPU USB-C Rechargeable Retro Game Console

Jusimi£37.963.6★15 rev

Blidinner R36S Retro Handheld Video Game Console -With Linux System 3000mAh Battery 3.5 Inch Screen 30000+ Classic Games Portable Game Console for Present to Give Friends for Christmas-(Black)(64GB)

Blidinner£34.323.8★70 rev

Newest

by launch date

RG Rotate Retro Handheld Game Console 3.5 Swivel Screen Android Portable Player Unisoc T618 Chip 3GB+32GB 2000mAh Battery Aluminum Alloy + Plastic (Black)

Airuidas£109.830 rev

2mo ago

R36MAX Retro Handheld Game Console (Black 128GB)

AISLPC£56.2412 rev

9mo ago

R40 Retro Handheld Games Console with 128GB 20000+ Classic Video Games 3.5 Inch IPS Screen Portable Gaming Console Linux System Dual-Core 64-Bit CPU USB-C Rechargeable Retro Game Console

Jusimi£37.9615 rev

9mo ago

Blidinner R36S Retro Handheld Video Game Console -With Linux System 3000mAh Battery 3.5 Inch Screen 64G TF Card 20000+ Classic Games Portable Game Console for Present to Give Friends for Christmas-Red

Blidinner£33.7635 rev

11mo ago

Blidinner R36S Retro Handheld Video Game Console -With Linux System 3000mAh Battery 3.5 Inch Screen 30000+ Classic Games Portable Game Console for Present to Give Friends for Christmas-(Black)(64GB)

Blidinner£34.3270 rev

1y ago

What buyers say about miyoo mini plus

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience20%

“great variety of games to play with”

Value For Money17%

“Worth the money”

Ease Of Use11%

“the device is comfortable to hold during longer sessions”

Quality-Overall8%

“offering plenty of variety”

Gifting Purpose7%

“Bought has a gift thought was a reasonable price”

Touch/Button Controls6%

“Great little feature where you can click a single button to add a game to favourites so you can easily find it again among the thousands of them”

Functionality-Overall5%

“console kinda works”

Battery Life3%

“Battery life is solid”

Grip3%

“Bornkid hand held”

Storage Capacity2%

“Good stocking filler”

What buyers complain about

Charging22%

“Console doesnt hold charge for more than 6 minutes so can only be played whilst on Charge”

Quality-Overall17%

“Absolute rubbish”

Durability11%

“Breaks easily”

Value For Money10%

“Waste of money”

Battery Life8%

“Bad battery life”

Touch/Button Controls5%

“Awkward controls too”

Connectivity-Overall5%

“No wifi on it cant cha ge lights cant play ps1 or psp”

Ease Of Use5%

“Unusable”

Size-Overall3%

“Felt a bit small at first”

Display-Overall3%

“Screen is blank”

Top return reasons

Functionality-Overall28%

Charging12%

Display-Overall11%

Defective Material/Parts9%

Quality-Overall8%

Touch/Button Controls6%

Size-Overall4%

Durability3%

Advertised Vs Actual Product3%

Audio Quality3%

Common questions

Is miyoo mini plus profitable to sell on Amazon United Kingdom?: The niche generates £4K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (39/100).
How competitive is the miyoo mini plus niche?: 10 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in miyoo mini plus?: Top complaints mined from reviews: Charging, Quality-Overall, Durability. The return rate is 4.1%.
When does demand for miyoo mini plus peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the miyoo mini plus niche?: Listings span £21.78–£109.83; the average listing price is £61.08 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.