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Mix Mashers Marvel

Fail

The top 5 brands take 100% of clicks, so Mix Mashers Marvel is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£50K/yr79K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
55%top-5 click share · 5 brands · 56 sellers

Flapen Score

Mix Mashers Marvel against its category

The dotted line is the Toys & Games average. Past it, Mix Mashers Marvel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mix Mashers Marvel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mix Mashers Marvel 79K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
6.8%
Market size, estimated
£50Ka year
Peak month
November4.7× the quietest month
Top search term
mix mashers marvel25K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £6.03 to £13.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£6.03–£13.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Play Figures. It carries 735 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#273in Play Figures
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
735per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mix Mashers Marvel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Marvel60%
  • MARVEL THE AVENGERS19%
  • SPIDER-MAN15%
  • Transformers3%
  • Hasbro3%
  • Open — no brand owns it (0%)

Demand

Mix Mashers Marvel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Mix Mashers Marvel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mix mashers marvel25K/yr
  • mixmashers21K/yr
  • marvel mix mashers15K/yr
  • mixmashers marvel9K/yr
  • marvel mixmashers4K/yr
  • super hero mashers3K/yr
  • hero mashers2K/yr

Reviews and returns

What reviews say buyers love and hate about Mix Mashers Marvel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts33%−0.15

Clearly a defect

Strength17%−0.07

Poor product, too many small parts, not of good structure

Design-Overall17%−0.07

Poor product, too many small parts, not of good structure

Size-Overall11%+0.25

This action figure is smaller than I anticipated

Love

Quality-Overall23%+0.10

Excellent product

Good quality

Good quality and the amount my son plays with its it's a good price for it

Fun/Entertainment Experience22%+1.57

Exciting toy

Loads of fun

Great little toy

Value For Money17%+1.15

Excellent value

Good value

Brilliant and great value for money

Durability9%+0.57

It is durable

Durable toy

It is made of a strong, durable, plastic that can really take a beating

Gifting Purpose9%+0.57

Great little gift

Great buy for boys birthday 🎂

This is something I would highly recommend as a gift to somebody who loves the X-Men and marvel

Return

0.7% Return rate 11% Fixable by listing

Defective Material/Parts28%▁▃█▃▄▄

Clearly a defect

Add-Ons/Attachments12%▁▁▇█▅▁
Gifting Purpose10%▁█▁▁▅▁
Size-Overall10%▁█▁▁▁█

This action figure is smaller than I anticipated

Quality-Overall7%▁▁▁▁▁█

FAQ

Common Mix Mashers Marvel questions

Answered from the same tracked data.