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Mira Costume

Fail

Demand is soft, at -61.4% this quarter, so Mira Costume is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£50K/yr128K searches / yr
90-day growth
-61.4%search demand this quarter
Competition
47%top-5 click share · 10 brands · 40 sellers

Flapen Score

Mira Costume against its category

The dotted line is the Toys & Games average. Past it, Mira Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mira Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mira Costume 128K times last year and spent an estimated £50K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-61.4%
Conversion, latest week
2.1%
Market size, estimated
£50Ka year
Top search term
mira costume69K searches a year

02 · Price

A sale here is worth £19.24.

Listings sell for £19.24 on average, from £10.89 to £26.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.24 that is £0 to £2K a year per listing.

Average price
£19.24inside the $15 to $100 sweet spot
Price range
£10.89–£26.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #440 within Fancy Dress. It carries 27 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
29.0%
Average rank
#440in Fancy Dress
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mira Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

7%

  • Kitimi39%
  • Rubies38%
  • VNNOPG7%
  • HDAKDDHG3%
  • GWAWG3%
  • Funko2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Mira Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 82.8× · 10 of 12 months tracked

Search terms

Top Mira Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mira costume69K/yr
  • mira costume kids14K/yr
  • kpop demon hunters mira14K/yr
  • mira k pop demon hunters costume9K/yr
  • mira outfit7K/yr
  • kpop mira costume9K/yr
  • k pop mira costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Mira Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+1.82

Wrong size sent

Too long

Too big

Quality-Overall15%+1.09

Not happy with quality

Also super poor quality for the price

Poor quality do not buy

Material Quality15%−0.25

Cheap material there are no embellishments its just material that are fake

The outfit was of very poor material not happy with the outfit

Purchased Size 120 age 6-7 years, had to return as the outfit was too big and loose, baggy, not true to size, the material is poor quality very thin

Value For Money12%−0.22

Not worth the money

Over priced

definitely over priced

Durability8%−0.14

So bad, I got this two days ago and it already broke just don't buy this

Love

Quality-Overall39%+1.09

Excellent product

Good quality but

Well made

Size-Overall20%+1.82

size was perfect for her

but its actually perfect in the smallest size

Fit is true to size

Gifting Purpose11%+0.55

Excellent present

a perfect gift for an KPDH fan

Washability7%+0.57

Washed well too

Advertised Vs Actual Product4%+0.28

Exactly as it says

Return

1.3% Return rate 81% Fixable by listing

Size-Overall77%▃█▇▆▇█

Wrong size sent

Too long

Too big

Quality-Overall9%█▃▂▆▅▃

Not happy with quality

Also super poor quality for the price

Poor quality do not buy

Material Quality4%▁▁█▇▁▄

Cheap material there are no embellishments its just material that are fake

The outfit was of very poor material not happy with the outfit

Purchased Size 120 age 6-7 years, had to return as the outfit was too big and loose, baggy, not true to size, the material is poor quality very thin

Weight Heavy2%▁█▁▁▃▄
Value For Money1%▁▁█▅▁▅

Not worth the money

Over priced

definitely over priced

FAQ

Common Mira Costume questions

Answered from the same tracked data.