Mira Costume
FailDemand is soft, at -61.4% this quarter, so Mira Costume is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £50K/yr128K searches / yr
- 90-day growth
- -61.4%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 40 sellers
Flapen Score
Mira Costume against its category
The dotted line is the Toys & Games average. Past it, Mira Costume is stronger. Inside it, weaker.
Market
The Mira Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mira Costume 128K times last year and spent an estimated £50K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -61.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £50Ka year
- Top search term
- mira costume69K searches a year
02 · Price
A sale here is worth £19.24.
Listings sell for £19.24 on average, from £10.89 to £26.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.24 that is £0 to £2K a year per listing.
- Average price
- £19.24inside the $15 to $100 sweet spot
- Price range
- £10.89–£26.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #440 within Fancy Dress. It carries 27 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 29.0%
- Average rank
- #440in Fancy Dress
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Mira Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 6+ Years
- Price
- £20.50
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 8mo ago

Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 7-8 Years
- Price
- £21.99
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 8mo ago

Kitimi LMT Costumeoutfit15
- Price
- £23.55
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 6mo ago

Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 9-10 Years
- Price
- £20.01
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 8mo ago

Kitimi 11LMNT Costumeoutfit
- Price
- £25.35
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 7mo ago
Trending
estimated 90-day click momentum
VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130
- Price
- £14.87
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow
- Price
- £11.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year
- Price
- £10.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow
- Price
- £12.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130
- Price
- £15.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow
- Price
- £11.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow
- Price
- £12.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130
- Price
- £15.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130
- Price
- £14.87
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year
- Price
- £10.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10
Sellers
40
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 93%
Open market
7%
- Kitimi39%
- Rubies38%
- VNNOPG7%
- HDAKDDHG3%
- GWAWG3%
- Funko2%
- Open — no brand owns it (4 brands, 7%)
Demand
Mira Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 82.8× · 10 of 12 months tracked
Search terms
Top Mira Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mira costume69K/yr
- mira costume kids14K/yr
- kpop demon hunters mira14K/yr
- mira k pop demon hunters costume9K/yr
- mira outfit7K/yr
- kpop mira costume9K/yr
- k pop mira costume7K/yr
Reviews and returns
What reviews say buyers love and hate about Mira Costume
We read the reviews and the return reasons for every product selling here.
“Wrong size sent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mira Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









