mira costume
Skip itSoft demand (-61.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.24avg listing price — sweet spot $15–$100
Price range
Good£10.89–£26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 128K searches
Growth
Bad-61.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mira costume is a £50K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mira costume market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £19K–£24K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 29.0%
- Avg brand age
- 29 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
7%
- Kitimi39%
- Rubies38%
- VNNOPG7%
- HDAKDDHG3%
- GWAWG3%
- Funko2%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 42 weeks — -61.4% search growth over the last 90 days.Top mira costume search terms
- mira costume69K/yr
- mira costume kids14K/yr
- kpop demon hunters mira14K/yr
- mira k pop demon hunters costume9K/yr
- mira outfit7K/yr
- kpop mira costume9K/yr
- k pop mira costume7K/yr
Top mira costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 6+ Years
Rubies£20.503.7★58 rev
Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 7-8 Years
Rubies£21.993.7★58 rev
Kitimi LMT Costumeoutfit15
Kitimi£23.553.8★32 rev
Rubies Official Netflix K-Pop Demon Hunters Mira Child Costume Kids Fancy Dress Size Age 9-10 Years
Rubies£20.013.7★58 rev
Kitimi 11LMNT Costumeoutfit
Kitimi£25.353.9★24 rev
Newest
by launch date
VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow
VNNOPG£11.810 rev
VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow
VNNOPG£12.460 rev
VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130
VNNOPG£15.833 rev
VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130
VNNOPG£14.873 rev
Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year
Heartsking£10.890 rev
Trending
90-day click momentumVNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits Black 130
VNNOPG£14.875.0★
VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 140 Yellow
VNNOPG£11.810.0★
Heartsking K Pop Tshirt Girls Tshirt with Handbag Set Short Sleeve Girls T-Shirts K Pop Merch Clothes Gifts for Kids 5-12 Year
Heartsking£10.890.0★
VNNOPG Singers Outfit Idol Stage Group Costumes Carnival Uniform Role Play Outfits 150 Yellow
VNNOPG£12.460.0★
VNNOPG Girl Stage Role Play Singers idol Costume Girls Dance Stage Uniform Halloween Party Outfits White 130
VNNOPG£15.835.0★
What buyers say about mira costume
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“size was perfect for her”
“Excellent present”
“Washed well too”
“Exactly as it says”
“Lovely wig”
“The quality of the materials is good”
“The design has a lot of nice details that make a child look like a stage actor”
“The sewing is strong”
“A very good idol dress-up costume”
What buyers complain about
“Wrong size sent”
“Not happy with quality”
“Cheap material there are no embellishments its just material that are fake”
“Not worth the money”
“So bad, I got this two days ago and it already broke just don't buy this”
“No glitter or so ever”
“Frayed at the seam first wear”
“uncomfortable for a kid to wear long”
Top return reasons
Common questions
- Is mira costume profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 26 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is -61.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the mira costume niche?
- 10 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mira costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.3%.
- What does it cost to enter the mira costume niche?
- Listings span £10.89–£26.38; the average listing price is £19.24 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.