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Mira Costume

soft demand (-61.4% this quarter) — Mira Costume doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 13Growth 0Conversion 26Competition 63Returns 90Price range 73Avg price 86Brand share 23Review moat 99Quality gap 95
This niche Category average

Is Mira Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mira Costume is a £50K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.

Mira Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.4% over the last 90 days and 2.1% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr1K
Search volume / yr-61.4%128K
Conversion rate2.1%
Avg price£19.24

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 40
Top-5 product click share47%
Open market9%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement73%
New entrants (1y)26· 4 succeeded
Avg rating4.0★
Avg reviews27

Top Mira Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

7%

  • Kitimi39%
  • Rubies38%
  • VNNOPG7%
  • HDAKDDHG3%
  • GWAWG3%
  • Funko2%
  • Open — no brand owns it (4 brands, 7%)

Mira Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR2.1%Products26Brands10Top 5 Brands91%OOS Rate29.0%Rating4.0★Reviews27Avg BSR#440
40K30KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Mira Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mira costume69K/yr
  • mira costume kids14K/yr
  • kpop demon hunters mira14K/yr
  • mira k pop demon hunters costume9K/yr
  • mira outfit7K/yr
  • kpop mira costume9K/yr
  • k pop mira costume7K/yr

What reviews say buyers love and hate about Mira Costume

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall39%

Excellent product

Size-Overall20%

size was perfect for her

Gifting Purpose11%

Excellent present

Washability7%

Washed well too

Advertised Vs Actual Product4%

Exactly as it says

What buyers complain about

86% of reviews
Size-Overall23%

Wrong size sent

Quality-Overall15%

Not happy with quality

Material Quality15%

Cheap material there are no embellishments its just material that are fake

Value For Money12%

Not worth the money

Durability8%

So bad, I got this two days ago and it already broke just don't buy this

Mira Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Quality-Overall
9%
3Material Quality
4%
4Weight Heavy
2%
5Value For Money
1%

Common Mira Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mira Costume 48/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 26 tracked products. 4 of 26 products launched in the last 360 days are still selling. Search demand moved -61.4% over the last 90 days.
Mira Costume buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 1.3%.