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Minecraft Sword

Fail

Demand is soft, at -31.6% this quarter, so Minecraft Sword is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£51K/yr85K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
83%top-5 click share · 9 brands · 47 sellers

Flapen Score

Minecraft Sword against its category

The dotted line is the Toys & Games average. Past it, Minecraft Sword is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Sword market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Sword 85K times last year and spent an estimated £51K. The top 5 brands take 83% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
5.0%
Market size, estimated
£51Ka year
Peak month
December3.9× the quietest month
Top search term
minecraft sword57K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £7.17 to £16.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.98 that is £3K to £6K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£7.17–£16.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #265 within Dress-Up Accessories. It carries 2,783 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#265in Dress-Up Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,783per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Minecraft Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

47

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • DISGUISE41%
  • Paladone16%
  • Disguise11%
  • Tanganan8%
  • Minecraft7%
  • Hojalis7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Minecraft Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Minecraft Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft sword57K/yr
  • minecraft diamond sword9K/yr
  • minecraft sword light up7K/yr
  • minecraft sword toy5K/yr
  • minecraft light up sword4K/yr
  • diamond sword2K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Sword

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

there quite big

the valves are quite small

was larger than picture of child

Brightness/Shine/Glow22%−0.04

Brightness leaves a little bit more to be desired for if you're using batteries

Not very bright though

Durability11%−0.11

They just dont last

They don't feel especially durable

Value For Money8%−0.07

Overpriced

Material Quality8%−0.08

Not overly impressed with the quality for the price its just a lump of plastic I feel like your paying for the licensing

Love

Quality-Overall20%−0.01

Overall, assuming it arrives in good condition this is a very good product and worth the money

Excellent product

Good quality

Advertised Vs Actual Product19%+2.14

Does the job

As described

Does everything it says on the listings

Brightness/Shine/Glow9%−0.04

Nice light for a Minecraft fan

My son loves this as a nightlight

Size-Overall7%−0.11

Great size

Decent size for my 8 year old

really decent size

Fun/Entertainment Experience7%+0.55

my kids really enjoyed playing with them

Fun,

Nice toy

Return

0.9% Return rate 19% Fixable by listing

Material Quality21%▁█▄▁▃▁

Not overly impressed with the quality for the price its just a lump of plastic I feel like your paying for the licensing

Size-Overall13%▁█▅▁▁▁

there quite big

the valves are quite small

was larger than picture of child

Defective Material/Parts10%█▁▁▁▂▂
Charging10%▁▁▁█▁▃
Strength8%▁▁█▁▁▁

FAQ

Common Minecraft Sword questions

Answered from the same tracked data.